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Mike Ashley ownership of Newcastle United is the disease, Steve Bruce only a very visible symptom

2 years ago

Have Newcastle fans got any expectations?

The media appear to want the debate to be all about the Newcastle fans wanting Steve Bruce sacked, with pundits and journalists rallying to his defence and declaring how stupid and premature such (supposed) demands are.

Mike Ashley is no doubt very happy as well if this is indeed the main debate – whether Steve Bruce should/shouldn’t be sacked and whether he does/doesn’t deserve more time.

In truth, Steve Bruce isn’t really what Newcastle fans are that bothered about and he certainly isn’t seen as the main figure in any debate.

Instead, he is seen as somebody who has taken a wrong turning and found himself on a blockbuster film set, suddenly finding himself needing to put in an Oscar level performance despite nobody telling him what his lines are.

You doubt any Newcastle fan would be upset if Steve Bruce was sacked or resigned, it is pretty much irrelevant though.

It is the Mike Ashley ownership of Newcastle United that is the disease, Steve Bruce is only a very visible symptom.

No other Premier League club would have even considered employing Steve Bruce if they had needed a new manager/head coach.

Newcastle United have appointed Steve Bruce for one of two reasons:

Mike Ashley thought he was a perfect choice for the job.


Mike Ashley went through 10 (or more…) other candidates (as per media claims) and all of these more credible people refused to work for Ashley because of the way he runs Newcastle United, so he had no choice but to turn to a Steve Bruce.

Looking at those two scenarios above, why would there be any expectation of Mike Ashley replacing Steve Bruce with a more credible candidate?

Why would anybody credible want to come to Newcastle and work for this NUFC owner?

Rafa Benitez left Real Madrid and within two months saw the Newcastle vacancy come up when McClaren was sacked, he approached the Mike Ashley regime and offered his services.

Only Mike Ashley would then force that manager out of his club in a mad quest to prove that his way of doing things can cheat the system. Running a club with a skeleton staff, the key decisions made by unknown figures, with a belief that it doesn’t matter who the manager/head coach is just so long as they will agree with everything you tell them and a dream that blindly gambling on inexperienced overseas young players will lead to success on the pitch and massive profits when they are sold on.

Then repeat.

The only expectation, or sure thing, is that this season is going to be a real struggle and even if the team do manage to survive this time, it is only delaying the inevitable whilst Mike Ashley remains.


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