Good businessmen are crap football club owners, you need owners who care, who fantasise and who make decisions with their hearts, not number crunchers who don’t give a damn.
The time has come for Mike Ashley to back Alan Pardew with at least 2 or 3 first team signings.
Investing now would pay dividends in protecting the great start Pardew’s team have made against the odds AND convince key players their future is here.