Sports Direct made the headlines regarding Newcastle United on Monday. However, for once it was a positive story relating to Ashley’s tat empire. On Monday morning an image (see below)…
An image (see below) has circulated on social media, apparently showing the Sports Direct signs coming down at St James Park. Not surprisingly, there were doubts amongst fans as to…
Overwhelming Sports Direct advertising (and other Mike Ashley brands) continue to disfigure St James Park. The match on Saturday against Chelsea was a woeful watching experience for those present and…
When the new 2021/22 Newcastle United home kit was launched in the second week of July, Mike Ashley and Sports Direct undercut the official Castore NUFC club shop. To buy…
It is thirteen years and seven months since Mike Ashley bought John Hall’s shares in May 2007, effectively buying Newcastle United, only a matter of time then before he completed…
Mike Ashley had pretended he was trying to sell Newcastle United for over a decade. The NUFC owner first supposedly putting the club up for sale back in 2008 as…
This is the new normal. Mike Ashley and Sports Direct have treated their staff, customers and the country in general, abysmally during this virus crisis. The response? At the first…
When Mike Ashley took over the club in 2007, his people told Sir John Hall that the main/overwhelming reason for doing so, was to promote and grow his Sports Direct…
Mike Ashley has released an official statement at 7am on Friday morning. The statement was released via his Frasers Group PLC (formerly Sports Direct International Group). Mike Ashley owns around…
I have found it really interesting reading about these PR mistakes by Mike Ashley. The Newcastle United owner in the spotlight yet again for a variety of reasons during this…