What this ‘exclusive’ is intended to do is anybody’s guess but it is a shoddy state of affairs when the owner of Newcastle is sanctioning stories on his website claiming they are first for news of a Newcastle player possibly departing.
They first came to most people’s attention when they ran a ‘Rooney to Newcastle United’ story which they later apologised for but which many media analysts took as a cynical move by SD News to see what traffic they could get by running such a story/headline.
‘There is nothing like Mike Ashley’s new media mouthpiece to advertise our players for sale – when you despicable lot are gone will be a great day of celebration for the toon. ‘Wage hungry squad’ – who gave you that pathetic line. Be gone.’
The truth though may well be that we are now on a journey where any real Newcastle United exclusives will be broken by Ashley’s Sports Direct News, rather than Sky Sports which we had become used to under Ashley/Llambias. After all, if you ‘own’ the news then why would you let somebody else profit from it?