It is a mystery to me as to exactly why the club/manufacturer don’t want to try and stimulate sales ahead of the school holidays when certainly every self-respecting younger fan would normally be desperate to show where they are from and/or which team they support.
The home strip normally debuts around about the end of the season and often the players have worn it in the final home game of the season. However, it is the new away strip that will come out this month.
The belief that it’s impossible to go wrong with black and white stripes was massively disproved in the early nineties when the horrific ‘barcode’ strip was launched, surely a mackem involved somewhere in the ‘design’ process!
I’ll stick with my own personal barometer though and keep a close eye out to see how many kids I see wearing it in the days after it goes on sale at the beginning of August.
