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Sports Direct were expected as the new owner of what will remain of JJB Sport, only for Adidas (Loved it when they did Newcastle’s kit, memories…) to potentially put a spoke in the deal.
People familiar with the situation stressed JJB had stocked enough football kit but analysts suggested that Sports Direct — which is controlled by Newcastle United boss Mike Ashley — had given it a good kicking before and during the tournament.
Mike Ashley reigns supreme with his business empire.
Could he translate those business talents to Newcastle United?
Strange claims as to why Matty Longstaff will be left out of Newcastle United team v Chelsea
I don’t want to go to Chelsea – Newcastle United return tickets
Revealed what Mike Ashley said to Ed Woodward when they met at St James Park that raised a smile
Mike Ashley demands investigation as Sports Direct squeals foul play after moves from Adidas and Nike
New reason put forward for further delay in announcing Newcastle United Live TV matches