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Sports Direct were expected as the new owner of what will remain of JJB Sport, only for Adidas (Loved it when they did Newcastle’s kit, memories…) to potentially put a spoke in the deal.
People familiar with the situation stressed JJB had stocked enough football kit but analysts suggested that Sports Direct — which is controlled by Newcastle United boss Mike Ashley — had given it a good kicking before and during the tournament.
Mike Ashley reigns supreme with his business empire.
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