Mike Ashley’s Sports Direct have posted a 21% rise in profits, with the help of the free promotion provided by Newcastle United to the owner’s retail empire

Mike Ashley makes extra emergency loan to Rangers as stadium naming rights also ‘given up’.

Author Dean Wilkins explains why Mike Ashley would be long gone if he’d bought Aston Villa instead of Newcastle United.

Author David Elder questions why Mike Ashley would sell the goose that lays his golden eggs?

Mike Ashley is in line for over £100m if the latest bonus scheme is approved by Sports Direct shareholders, with free NUFC advertising playing its part.

Mike Ashley lives the dream as Sports Direct profits increase without spending on advertising.

A Mike Ashley bonus £65m is on the cards as the Newcastle owner is rewarded for the ‘substantial contribution’ he makes to Sports Direct.

MIke Ashley owed £129m, which combined with all of the free promotion of his retail empire = a vicious circle and trapped in Limbo.

The Mike Ashley free advertising at Newcastle United is set to continue for the duration of Ashley’s involvement, following a statement today.

Is St.James’ Park simply a big fat free advert for the rest of Mike Ashley’s empire and if so, would it look just as appealing if it was empty?