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After a very public falling out last year, German sportswear giants Adidas have made it clear they want to have closer relations with Mike Ashley’s empire.
In Brazil it’s Puma v Adidas (and a little bit of Nike) battling it out for supremacy, while closer to home it’s a similar tale with Newcastle v Sunderland.
The Mike Ashley Adidas row has now moved on to the possibility of World Cup sales affected.
He hasn’t earned his reputation by accident and news today comes of potential Mike Ashley Adidas retaliation.
A Mike Ashley Adidas ban is now on the cards following reports of Adidas not allowing the sale of Chelsea shirts in S***** D***** stores.
Paul Merson says Newcastle fans lucky to have Mike Ashley as Jeff Stelling puts him right – Compelling
Glenn Hoddle analysis of Newcastle United is worrying – Identifies two scenarios
You feel sorry for Sean Longstaff when he’s making comments like this
When we find out which of these 10 people decided to sign £40m Joelinton it will tell us so much
Michael Chopra now says Steve Bruce is the liar – Embarrassing row escalates further on Saturday