After a very public falling out last year, German sportswear giants Adidas have made it clear they want to have closer relations with Mike Ashley’s empire.

In Brazil it’s Puma v Adidas (and a little bit of Nike) battling it out for supremacy, while closer to home it’s a similar tale with Newcastle v Sunderland.

The Mike Ashley Adidas row has now moved on to the possibility of World Cup sales affected.

He hasn’t earned his reputation by accident and news today comes of potential Mike Ashley Adidas retaliation.

A Mike Ashley Adidas ban is now on the cards following reports of Adidas not allowing the sale of Chelsea shirts in S***** D***** stores.