Get your daily update and weekly newsletter by signing up today!


St James Park WITHOUT Sports Direct – Newcastle United publish first photo

2 months ago

Sports Direct made the headlines regarding Newcastle United on Monday.

On Monday morning an image (see below) circulated on social media, apparently showing the Sports Direct signs coming down at St James Park.

Not surprisingly, there were doubts amongst fans as to whether this image was genuine.

No surprise after over 14 years of this horrific type of imagery blighting our stadium.

Happily, the club swiftly confirmed to the media that the Sports Direct signs were indeed coming down at St James Park.

Sports Direct Signs Coming Down 6 December 2021

Then on Tuesday, there was more good news regarding removing the last remaining reminders of Mike Ashley, who had been using the football club solely to promote his Sports Direct empire.

I was looking at something on the official club website and I thought something had changed…

Using the wayback machine site (allows you to see what websites looked like at certain snapshot dates in the past), this is what was showing on the official NUFC website on the 26 November 2021 (the most recent snapshot available) in terms of club partners / sponsors:

Newcastle United Website 26 November 2021

Then this was how that list of partners / sponsors looked on the official NUFC site on Tuesday (7 December 2021) morning:

Newcastle United Website 7 December 2021As you can see, Sports Direct had been removed.

Now on Wednesday afternoon, the club have released the first photo of St James Park WITHOUT Sports Direct tainting it.

I can’t wait for Man City at home on Sunday 19 December 2021, walking into St James Park and seeing it in all its glory one again…at last.

Sports Direct Signs In SkipOnly one place for Mike Ashley’s branding!


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2022 The Mag. All Rights Reserved. Design & Build by Mediaworks