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Newcastle United owners continue removing the stain of Sports Direct – Friday update

1 month ago

Sports Direct made the headlines regarding Newcastle United on Monday.

On Monday morning an image (see below) circulated on social media, apparently showing the Sports Direct signs coming down at St James Park.

Not surprisingly, there were doubts amongst fans as to whether this image was genuine.

Happily, the club swiftly confirmed to the media that the Sports Direct signs were indeed coming down at St James Park.

Further work has followed this past week, on Tuesday (see below) Sports Direct removed from the club’s official website.

Then Wednesday the club released the first official photo (see below) showing St James Park with Sports Direct signage removed.

Now Newcastle United fan Stephen Trotter (@stephen26273) putting this photo up on Twitter, showing that Sports Direct has also been removed from the media suite at St James Park.

So when Eddie Howe gives his press conference after the next home match against Man City on Sunday 19 December.

You will see this…

…and not this:

Newcastle United Website 4 December 2021When Eddie Howe does his pre-Leicester press conference (almost certainly this Friday morning), that, as usual, will be done from the training ground, with no doubt the Sports Direct branding also removed from the backdrop in the media room there as well (hopefully the SD adverts having also been removed from around the training pitch…YES, Mike Ashley had his tat empire advertising everywhere!)

Another Newcastle United fan, @AndreaT80, has put up this video on Twitter showing how St James Park is now looking without SD disfigurement:

Whilst Stephen Trotter (@stephen26273) has put this video up from high in the stands, with only that probably harder to get to big SD sign on top of Gallowgate still to be removed…

The photo that circulated on Monday showing Sports Direct being removed from St James Park:

Sports Direct Signs Coming Down 6 December 2021

Then on Tuesday, there was more good news regarding removing the last remaining reminders of Mike Ashley, who had been using the football club solely to promote his Sports Direct empire.

I was looking at something on the official club website and I thought something had changed…

Using the wayback machine site (allows you to see what websites looked like at certain snapshot dates in the past), this is what was showing on the official NUFC website on the 26 November 2021 (the most recent snapshot available) in terms of club partners / sponsors:

Newcastle United Website 26 November 2021

Then this was how that list of partners / sponsors looked on the official NUFC site on Tuesday (7 December 2021) morning:

Newcastle United Website 7 December 2021As you can see, Sports Direct had been removed.

Then on Wednesday afternoon, the club released the first photo of St James Park WITHOUT Sports Direct tainting it.

I can’t wait for Man City at home on Sunday 19 December 2021, walking into St James Park and seeing it in all its glory one again…at last.

Sports Direct Signs In SkipOnly one place for Mike Ashley’s branding!


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