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After giving Unai Emery ‘Everything he wanted’ Newcastle owners very surprised by u-turn

4 weeks ago

The Newcastle United owners have gone on the offensive after the Unai Emery move to Tyneside came dramatically to an end.

The (now still) Villarreal boss putting out a public statement to make clear his position.

Unai Emery stating: ‘I am honestly grateful to the interest from a great club [Newcastle United], but I am even more grateful to be here [at Villarreal] and that is why I communicated to Fernando Roig my decision to want to continue being part of this project because of the commitment and respect that I perceive from the club and from my players, which is mutual and reciprocal.’

With so many of these situations, it is difficult to know what / who to believe, so much smoke and mirrors with varying ideas of the truth.

However, Tuesday morning saw such widespread media coverage appear simultaneously of an impending Unai Emery move, it was clear that the various NUFC journalists had been briefed by somebody…

That somebody was clearly from the Newcastle United (owners) side of things and as for their reasoning in doing so?

Well, you would imagine that to do what they did they were very confident of appointing Unai Emery AND wanted to get the message out to a nervy Newcastle United fanbase, that they had been going to great lengths to find the very best possible candidate, that this best candidate had been identified and had indicated he was going to come (with only personal terms and other final details to tick off), with the new man in charge in time for Brighton.

The question of whether or not they were wise to put out such a strong message on Tuesday is one issue.

However, when it comes to whether or not the NUFC owners honestly thought they had landed their man, it is difficult believe they would have put out what they did on Tuesday, if that wasn’t the case.

Now we have had another follow up from the ‘source close to the process’, with a number of different journalists / newspapers all carrying this same message below…

The Mail report – 3 November 2021:

A source close to the process said:

“Amanda [Staveley] and Mehrdad [Ghodoussi] could not have done more to satisfy Emery’s wishes – they pulled out all the stops.

“Everything he wanted, they provided. They made him a fantastic offer.

“For him to then pull out citing this reason and that, it was a surprise.

“In the end, he just wasn’t for leaving, and no one could have got it over the line.

“He had a change of heart and there was nothing Newcastle could do about it.’

Quite clearly, the new Newcastle United ownership have had their fingers burnt in terms of celebrating before the ball had actually fully crossed the line, no goal line / VAR technology saving them on this one.

The Mail further report on the Unai Emery u-turn:

‘Sources in Spain say Emery had his ‘head turned’ by the ‘money and ambition’ at Newcastle, but that he then felt the ‘warmth’ of Villarreal’s hierarchy and their supporters amid talk of his exit. Those sources believe he has decided to stay in an environment in which he is ‘comfortable’, and that a lot of what has been claimed on his behalf are ‘excuses’.’

Four weeks into the post-Ashley era and of course things could have gone better BUT at the same time, only a fool (or an enemy of NUFC) would refuse to accept that the new Newcastle United owners have been thrown into a very, very toxic situation, the result of 14+ years of owner neglect and ridiculous decisions such as employing Steve Bruce and especially, the disastrous summer of ‘preparation’ ahead of this season.

If they had been handed the keys in May, it would have been a very different story. A new manager appointed and director of football, as well as a managing director, time to plan a transfer strategy (with new manager and DoF), no starting off deep in relegation trouble.

It is a new experience for so many younger Newcastle fans to see the owners looking for the very best candidate and trying to appoint them, after so many years of Mike Ashley appointing all the wrong people for all the wrong reasons and only by sheer luck / chance did he appoint the odd decent one, only to then very quickly go on to undermine Keegan, Hughton and Benitez.

Mistakes are going to be made by those in control now BUT the big difference now is that you can every confidence in them learning from them.


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