Get your daily update and weekly newsletter by signing up today!


‘Top Mike Ashley sources say Steve Bruce won’t be sacked’ – Report

2 weeks ago

Mike Ashley will not be sacking Steve Bruce despite the absolutely shocking start to the season.

That is what a media ‘exclusive’ on Sunday morning has reported.

This in the aftermath of Newcastle and Steve Bruce’s latest failure, a 2-1 defeat that leaves United second bottom of the Premier League heading into the October international break.

Despite a generous run of fixtures to start the season, Mike Ashley has seen his Head Coach fail to beat any of Southampton, Watford, Burnley, Wolves, West Ham, Aston Villa and Leeds.

The past 10 months have seen Steve Bruce with a winning ratio of less than 19% of all matches, just seven victories in thirty seven games (all competitions).

This Sunday morning ‘exclusive’ stating ‘Steve Bruce STAYING at Newcastle as Mike Ashley refuses to axe under-fire manager who has £3m-plus pay-off clause…top sources close to both Bruce and Ashley reveal the owner will not pull the trigger as his priority remains finding a buyer.’

As with all ‘exclusives’ regarding Newcastle United, make of this one what you will…

This time it is from The Sun and they add: ;Ashley knows it would cost £3million to axe Bruce – plus more to get rid of his backroom staff. A replacement also takes that bill higher than he wants to pay – so the incumbent will stay to try and keep the Magpies up.’

How much substance, if any, there is in this story is open to question.

However, what we do know for sure, is that Mike Ashley runs Newcastle United in such a ridiculous way, we would all be shocked if Steve Bruce was sacked any time in the next few months, no matter how matches fail to win and how desperate things end up looking.

In the past, we have seen Mike Ashley sack Chris Hughton after he had got Newcastle promoted on 102 points and the team were mid-table in the Premier League.

Ashley forced Kevin Keegan out after only seven months by undermining him with Dennis Wise, Keegan having been told he would have the final say on players bought and sold, only for behind his back Mike Ashley give that power to Wise.

Then Mike Ashley forced Rafa Benitez out of the club, so that he (Ashley) could retake all control of transfers and spend £40m+ on Joelinton, employing his latest patsy in Steve Bruce, who was so desperate he would take the job with any conditions attached.

When he has loyal patsy / stooge figures as puppet managers / head coaches, people who do exactly what they are told to do and speak from the owner’s script at all press conferences, Mike Ashley does everything he can not to sack them, just look at Carver, McClaren, JFK, Pardew…and now Bruce.

The thing is though, Mike Ashley wouldn’t necessarily have to pay Steve Bruce and his staff millions now, if he wanted to make a change. It has become increasingly common for Premier League clubs to put failing managers (and their staff usually) on gardening leave and bring in a replacement. This means Steve Bruce (and his staff) would no longer be in charge of team affairs but would still be paid as normal, either until they got another job, or their contracts came to an end, whichever came first. Or of course until Mike Ashley or a new owner did give them a final pay-off at a later date.

Whatever the case with that scenario, Mike Ashley is yet again taking a massive unnecessary gamble the longer he keeps Steve Bruce in position, he left it far too late to ditch McClaren and replace him with a proper manager. Every day that Bruce remains in the job, the more likely it is that Newcastle will be relegated for a third time in 13 Premier League seasons under Mike Ashley.


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2021 The Mag. All Rights Reserved. Design & Build by Mediaworks