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Steve Bruce admitted today Newcastle ‘Broke all the rules’ – Why did no journalist question this?

3 weeks ago

Steve Bruce has been doing his media stuff today for the Aston Villa match.

Newcastle United facing them at Villa Park on Saturday at 3pm.

Steve Bruce taking his Newcastle team there for a third time since being sacked and replaced by Dean Smith, Villa winning both previous games 2-0.

Not sure why…but I decided to watch the press conference and have just sat through it all, the whole 21 minutes 7 seconds.

It is available on the club’s NUFC TV to watch and is described as: ‘Steve Bruce’s pre-Aston Villa media briefing in full’, so I take it nothing has been edited / taken out.

One thing stood out…

A question and answer from the Steve Bruce pre-Aston Villa press conference, shown via NUFC TV:


“You have got Joe into the building now, can we expect any further additions before the window closes? Is defence maybe one area that you will be looking to add?”

Steve Bruce:

“Well, I’m never going to say never.

“I didn’t think we’d be able to buy Joe the way we did.

“We broke all the rules of trying to secure his signature.

“So I’m never going to say never.

“And if somebody comes along which can help us, then we will try and act.

“So far, you know, we have got a decent balanced squad.”

When you think of all the inane comments Steve Bruce comes out with, the repetitive twaddle time after time…yet when the odd occasion he does say something of interest, the journalists never follow up on it and put him on the spot.

So Steve Bruce says that Newcastle United ‘broke all the rules’ when trying to sign Joe Willock.

I’m sorry but what exactly does he mean?

I honestly don’t know for sure and I don’t think that anybody else can for sure, so why didn’t the journalist who asked the question come back and ask Steve Bruce exactly what he did mean? If you watch the press conference, the journalist in question does get to speak again but completely ignores what Bruce has just said. The same with all the other journalists who ask questions afterwards, they ignore the comment too, instead asking the exact same usual predictable questions.

When Steve Bruce says Newcastle United ‘broke all the rules’, I am not for one second believing that he means they actually broke any proper written down rules of the Premier League or whatever.

So as a figure of speech, what is he alluding to?

Well my best guess and what I do think on balance Steve Bruce means, is that Newcastle United have gone so far and beyond what any reasonable person could have expected in what they have done / committed to in buying Joe Willock, that it is the equivalent of breaking the ‘rules’ of normal behaviour, more than anybody else etc etc.

The truth is, we have a player who impressed a lot on loan and who Newcastle United have paid around £20m or so as an initial agreed fee, with a few million more if he hits targets etc.

The majority of Premier League clubs have spent £20m+ on a single player and pretty much all of the other clubs have spent more than that figure in total this window.

How is this a remarkable signing?

It is a good signing and one that should have been made nine or ten weeks ago instead of Newcastle hoping ridiculously to get him on loan again.

Steve Bruce said back before the transfer window opened that he was confident of bringing in at least three or four quality players, yet now it is a remarkable achievement to bring in one?

The NUFC Head Coach seemingly making clear that they aren’t even actively looking for more signings.

Why aren’t the media following up on this as well, why is it no longer the realistic expectation that three or four quality signings will be coming in?

Answers on a postcard.


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