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Mike Ashley and Sports Direct undercut Castore NUFC club shop on new Newcastle shirt

5 days ago

With my nephew’s birthday coming up soon, I knew he was desperate for the new Newcastle United 2021/22 replica home shirt.

Saturday morning finally saw the club announce (see below) the release of the new home kit.

This is the first Castore shirt after the move from Puma.

Living outside the area, I went online to see where I could get the best deal and get my order in.

Obviously I knew it was not going to be cheap…so I braced myself.

At the official club shop, now ran in partnership with Castore I understand, the adult (anybody with experience of buying stuff for kids knows that they have to be pretty small / young to fit into the cheaper kid sizes!) shirt costs £70.50 to post to a UK address (£65 + £5.50 standard UK postage).

Just to compare, I checked out what Mike Ashley was up to over at Sports Direct, surely exactly the same deal…?

For the new NUFC adult shirt posted out to a UK address, Sports Direct are charging £69.98 (£64.99 + standard £4.99 UK postage).

It gets far better / worse though, Mike Ashley and Sports Direct are offering a special offer of free personalisation for any NUFC fan buying the new Newcastle shirt, this is worth up to £32.50, as you can have two digits that normally cost £5 each, plus up to 15 letters that cost £1.50 each.

Over at the official Newcastle United / Castore online club store, there is no offer to personalise the shirt for free. So Mike Ashley and Sports Direct are offering a deal that is up to £33.02 better than his / their official online club shop.

What a dilemma, give my money for a far better deal direct to Mike Ashley at Sports Direct, or pay more money for a far worse deal to the club / Castore shop and hope in some way that it benefits the team / club?

After not very much deliberation I’m keeping my powder dry and not shelling out for either.

I’ll have a bit more time later today and will look online elsewhere. as no way am I spending anything at Sports Direct and the official club / Castore offer is rubbish.

If I can’t find anywhere else doing something half decent, it will be an apology to my nephew but a promise I will get him all three new NUFC 2021/22 kits from China when the copies become available, it will take a bit longer but I have always found them the same quality and I can get him all three for LESS than what is the deal for just the new home shirt at either Sports Direct or the official club / Castore online store.

About time something was done about the outrageous prices for replica Premier League shirts, the price of them is about the only thing where Newcastle United DO try to compete with rival clubs!

Official Newcastle United media release launching the new NUFC 2021/22 Home shirt design – Saturday 10 July 2021:

‘Newcastle United and Castore have unveiled the club’s new home kit for the 2021/22 Premier League season.

The kit, which is available to buy NOW at, features a retro-inspired black and white shirt with a mandarin collar, referencing the famous jersey worn during the ‘Entertainers’ era of the mid-1990s.

The new design features a black stripe down the shirt’s centre, wider white stripes either side and large black side panels, with light blue accents beneath the collar buttons and across the back to compliment the colour of the scroll on the club’s famous crest.

As a nod to the club’s supporters, the words ‘Black and White Army’ adorn the inside of the collar, while the Castore slogan ‘Better Never Stops’ is inscribed at the base of the shirt.

All adult shirts also feature the club’s primary sponsor, FUN88, in the company’s trademark blue across the chest.

The kit is complete with traditional black shorts, with a thin white and light blue side stripe, and black socks which feature a white turnover and light blue trim.


Newcastle United captain Jamaal Lascelles, who took part in the kit photoshoot, said: “I’m a big fan of the new home kit. The players have been really impressed with what they have seen so far.”

“It’s obvious that a lot has gone into the technical side too, so that the match and training kit is functional and benefits the players on the pitch. We’re looking forward to stepping out in it over the season and to seeing our fans in their shirts inside the stadium again.”

Home Shirt Newcastle United 2021/22 SeasonThe shirt has been expertly crafted by Castore to be lightweight, highly breathable and moisture-wicking, with enhanced ventilation provided by mesh underarm panels.

Made from high-stretch fabric, it offers exceptional ease of movement to maximise performance and comfort.


The 2021/22 Newcastle United home shirt is available to buy NOW at and at the new St. James’ Park club store beneath the Gallowgate End.

Personalisation – featuring red numbers and lettering – is only available in-store at this time.

The St. James’ Park store will be open Saturday – 8am–7pm and Sunday – 11am–5pm.’


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