Get your daily update and weekly newsletter by signing up today!

Transfer Rumours

Transfer window looks bleak as Newcastle United fail to make bid for main target – Report

7 months ago

Kristoffer Ajer has long been reported as Newcastle United’s main transfer target this summer.

With Mike Ashley not willing to allow any kind of realistic budget, the Norwegian defender seen as a realistic signing.

It has been repeatedly reported that Steve Bruce is desperate to bring in a young centre-back to complement the group of older options he currently has.

Plus of course, you can’t get away from the fact that Newcastle have gone from having the seventh tightest defence in both Premier League seasons under Rafa Benitez, to last season under Steve Bruce only two PL clubs outside the bottom two let in more goals than NUFC.

In the second half of last season Newcastle United were regularly mentioned as the most likely destination for Kristoffer Ajer. The 23 year old having made clear that after five years at Celtic he was going to be moving on and the Premier League his first choice to go to.

With only one year left on the player’s contract, Celtic having no option other than to sell arguably their best player now, or face the prospect of losing him for nothing if playing out the final year of his current deal. Getting Kristoffer Ajer to sign a new contract is something that is just not going to happen.

With the certainty appearing to be growing that Ajer was on his way to Tyneside, as the 2020/21 Premier League season came to an end, media reports stated that it was understood Newcastle United expected to be signing Kristoffer Ajer for £8m, a price that Mike Ashley would apparently allow despite the restraints imposed by him generally on transfers. The one ‘big’ buy of this 2021 summer transfer window.

However, five weeks after the season has ended and seemingly absolutely nothing happening in terms of Newcastle trying to bring any players in. Already 23 players signed by rival PL clubs and with the signings of Sancho, White and Kane set to happen, they alone would take overall spending by Premier League clubs this summer well past the £400m mark, which is before you take into account all of the other players that will be bought by the 20 PL clubs, well 19 of them anyway…

Now we have had an update on the Kristoffer Ajer situation, published by The Athletic. They say that both Norwich City and Bayer Leverkusen have bid £10m for the Celtic defender, not a thing though from Newcastle United.

However, they state that Celtic have turned both bids down and are demanding more for their prize asset.

Little doubt that at least one, if not both, clubs will be back with higher offers for Kristoffer Ajer, as well as potentially others now alerted to the rough price they could get the improving central defender for.

Whatever happens to Kristoffer Ajer now is unknown BUT what does look to be very much the case, is that this transfer window looks pretty bleak for NUFC, as Newcastle United have failed to make a bid of any kind for their main target and have now seen other clubs, including just promoted Norwich, showing more ambition and prepared to pay more than Newcastle expected to pay for the player.

It is very rare for Mike Ashley to allow any signings early in a transfer window and Rafa Benitez repeatedly pointed out that Newcastle missed out on countless first choice signings he had set up for the start of a transfer window, due to Ashley blocking the deals happening. Newcastle ending up having to go down the list for second, third, fourth etc….choice signings and often ended up paying more money for inferior players.

Mike Ashley appears to have this fixed idea, that if you wait longer then you will get better bargains, but all that happens is that the clubs buy up players and you are left with a diminishing pool of potential signings, that are often the ones nobody else wants.

As for those Newcastle fans still believing the lame local NUFC media stories of Mike Ashley allowing a £25m-£30m signing of Joe Willock (even if he could be persuaded to join a club that has previously shown so little ambition), good luck with that one.

The supposed bid / signing of Willock is completely at odds anyway with the overwhelming amount of other media reporting on Newcastle United intended spending in this 2021 summer window, that same media repeatedly saying that it will be loans and frees that will make up most of any NUFC action, with the potential maybe of the odd buy at the kind of £8m level or lower for Kristoffer Ajer that was thought possible.

Only nine days now until the Newcastle United squad start pre-season preparations and the odds very much against any new signings joining them by that date.

Claims elsewhere that Newcastle are trying to Mario Lemina are hardly going to reassure Newcastle fans, a midfielder who doesn’t score or create goals, is unwanted by Southampton having spent the last two years out on loan, plus he only started 19 Premier League games last season for Fulham who were relegated and was named on the bench 11 times.


If you would like to feature on The Mag, submit your article to [email protected]

Have your say

© 2022 The Mag. All Rights Reserved. Design & Build by Mediaworks