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Most Valuable World Football Brands 2021 – Newcastle United fall out of the top 20

5 months ago

A new report has been released, detailing the ‘Most Valuable World Football Brands 2021’.

Newcastle United named in the latest list of World Football Clubs with highest Brand Value figures released today.

The Brand Finance Football 50 is an annual study conducted by the leading brand valuation and strategy consultancy, ‘Brand Finance’.

Various criteria is used to determine which clubs around the world command the most valuable and powerful brands.

Brand value is the cost that a third party would have to pay to license the use of a brand.

The analysis of brand strength benchmarks risk, strength, longevity and future potential of the brand, relative to competitors.

The financial factors taken into account are revenue mix and growth, plus football specific measurements such as squad value, club heritage, kickdex data, UEFA coefficient ranking and the average attendance, amongst others.

Newcastle were 22nd highest in the 2015 report at the end of the 2014/15 season.

However, they fell to 32nd highest in the 2016 report when relegated at the end of the 2015/16 season.

After promotion, the 2017 report saw NUFC return to 22nd place, where they had been before relegation.

Then in 2018 Premier League safety helped NUFC to retain 22nd place, although not improve on it.

Whilst in 2019, Newcastle rose three places to 19th before Rafa Benitez was sacked.

Last year the 2020 report saw Newcastle United fall back to 20th.

Now in 2021, the new Brand Finance report sees Newcastle drop out of the World’s top 20.

As you can see, Newcastle United drop to be 22nd of the Most Valuable World Football Brands 2021 report (to get the actual monetary value attached to each football club ‘brand’, outside those tope ten clubs you have to pay for access to the stats!).

Quite remarkable that despite Mike Ashley, Newcastle United still rate so relatively high.

However, yet again the fans and the Premier League TV money are the only factors putting the club so high in this Brand Value list.

The obvious six Premier League clubs feature in the top ten.

However, the likes of Everton, Leicester and West Ham are now rated / valued ahead of Newcastle United, who are tenth highest of Premier League clubs.

Another eight English clubs feature, making it a massive 18 Premier League clubs featuring in the top 42 places, showing the sheer (financial / brand) dominance of the English top tier.

For Newcastle United to really progress though, ambition is desperately needed.

Under Mike Ashley, Newcastle United are treading water at best.

As always, the massive potential is there with Newcastle United, waiting to be unleashed.

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