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Steve Bruce threatened with a shovel by his family when offered Newcastle United job

11 months ago

Steve Bruce was offered the Newcastle United job in July this year.

However, it wasn’t the first time he had been offered it.

Back when he was with Birmingham City, Bruce was offered the job by Freddy Shepherd and John Hall after Sir Bobby Robson was sacked in 2004.

His son Alex has been talking about that occasion 15 years ago and says at the time he told his dad that ‘he’d be an idiot not to take it’ when Steve Bruce rang him for advice.

The Kilmarnock defender saying that his dad has ‘regretted it ever since’, not taking the NUFC job back then.

As for this summer’s offer from Mike Ashley, Alex Bruce says in July he told dad Steve he had better take the job this time ‘otherwise I’d come after him with a shovel!’, the shovel of course wasn’t needed.

Alex Bruce made headlines himself (see below) on the opening weekend of the Premier League season.

When journalists and fans pointed out what a mess Steve Bruce had made when making substitutions, leading to chaos on the pitch and Arsenal’s winning goal, Alex Bruce felt duty bound to stick up for his dad, with embarrassing consequences…

Alex Bruce speaking to the Daily Record:

“A few years ago dad had the opportunity to go there [Newcastle United] when he was at Birmingham.

“He rang me for my advice.

“I told him he’d be an idiot not to take it.

“He didn’t feel the time was right and he had to be loyal to the club that had been good to him.

“He regretted it ever since if the truth be known.

“This time I said he’d better not turn the job down again otherwise I’d come after him with a shovel!”

The Mag – 12 August 2019:

At times like this it is best to say as little as possible…but the new head coach’s son, Alex Bruce, couldn’t resist springing blindly to his dad’s defence on social media, responding to one of the journalists in particular.

It was never going to end well.

A bit like watching your own child playing schoolboy football, don’t start making your mouth go, it won’t help the situation.

As you can see from the exchange below between journalist and Steve Bruce’s son, as well as some of the comments from Newcastle fans.

Craig Hope – The Mail:

“The buck stops with Steve Bruce after clumsy introduction of Jetro Willems (who did not know where he was playing) disrupts NUFC rhythm before ragged final half hour.”

Alex Bruce – Son of Steve Bruce:

“A player making a short pass which was cut out lead to the the result, nothing to do with tactics or personnel….. and Willems knew exactly what his role was going on it’s just you trying to cause negativity.

“V fair??

“It was his (dad Steve’s) 1st game and your already starting.”

Craig Hope – The Mail:

“Alex, this doesn’t make sense.

“Your dad admitted two things afterwards

“1) Willems did not know where he was playing when he came on

“2) Willems was out of position for the goal, “Too high up pitch” you dad said.

“I’m sorry, that has everything to do with tactics & personnel.”

Sam Garcia:

‘Tactically inept. 4 cbs on the bench when only 3 can be used. If players are ill don’t play them.

In fairness what has your dad done/achieved that warrants him another job in the PL. No tactics. No clue. No hope.’

Shaun McDowell:

‘Alex your dad had no midfielders on the bench man, he fu..ed up and although it’s one game and I’m not hitting the panic button he has to learn (he’s had 21 years like so not exactly optimistic).’

Jack Szn:

‘He also took off the other cm for Allan saint maxim a winger. So ended the game with 1 or zero center mids.

Tactical genius is your da.’

Daniel Kinsgbury:

‘If Willems knew exactly what his role was why was your dad shouting “what the fu.. is going on!” and telling him to change position minutes after coming on.

How is that on field confusion nothing to with tactics or the manager?


‘Feel sorry for you Alex, your dad is well out of his depth and shouldnt even be in the situation to manage in the premier league.’


‘It’s frightening he didn’t even have the foresight to see the bench has unbalanced.

Failing to add a centre midfielder on the bench or contemplating he might need another due to injury or an early booking is woeful at any level of football, forcing his own hand due to failure.’

Ritchie Hutchinson:

‘Here man it was total chaos you plum.’


‘I think maybe you shouldn’t be on social media… if stuff like this will trigger you!’

Paul Palpatine:

‘I would want my son/s to back me, but not if I was a public figure and manager at NUFC .

He is big enough and tough enough to fight his own battles. You are not doing him any favours. Families stick together instinct I know but.’

Conrad Taylor:

‘Its fine he will be sacked by Christmas and back to the championship don’t stress about it.’


‘Don’t start playing the victim here.

Your old man put a player on with no clue what to do or where to play. Taking 2 midfielders off hurt us. Ki would of been an ideal candidate to put on.

We are heavily critical of your dads inept tactical thought process.’

Mr Wheal:

‘Quit while you’re behind.’


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