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Boycott forces Mike Ashley to give away 10,000 FREE NUFC season tickets to protect Sports Direct advertising

2 years ago

Mike Ashley has made the most desperate of moves as the boycott by Newcastle United fans has really hit home.

On Sunday, over 10,000 empty seats inside St James Park as despite a decent run of form, fans disillusioned with his running of the club have refused to return.

In this most desperate of moves, Mike Ashley has now announced he is giving away 10,000 FREE season tickets (Keith Downie of Sky Sports says he has been informed that the actual figure is 10,000).

These will run from the Everton game on 28 December 2019 for the final 10 games of the season.

The reason he bought Newcastle United was to promote Sports Direct and related brands around the world and the sight of 10,000 empty seats is a hammer blow to the image he wants to promote of his retail empire and of course it is of personal embarrassment to himself, that his actions have caused St James Park to lose so many thousands of fans.

Quite astonishing the desperation as Mike Ashley has had to accept charging anything for these half season tickets wouldn’t shift enough of them.

The free season tickets are available on a first come first served basis starting tomorrow (Tuesday) morning.

This is an absolutely shambolic and chaotic way to run any football club.

Bear in mind he has consistently put season ticket prices up and now he is forced to give them away!

Just to remind you, some season ticket holders are now paying over 25% more than they were two seasons ago, with a price rise of up to o ver 20% for 2018/19, then another 5% for this 2019/20 season.

Now some season ticket holders who may have had no price rise at all, could get a bonus free one…

Laughably, Mike Ashley is predictably selling the FREE idea to supposedly help Steve Bruce and the team.

‘Mike Ashley has put out the following official statement out via the club:

Newcastle United is offering its current season ticket holders a FREE additional half-season ticket as the club looks to get a packed St. James’ Park behind the team.

After discussions between head coach Steve Bruce and managing director Lee Charnley, subject to eligibility criteria, the Magpies will gift a half-season ticket to qualifying nominees by existing season ticket holders on a first-come first-served basis.

A half-season ticket includes ten home Premier League fixtures, beginning with the visit of Everton on Saturday 28th December and including matches against Chelsea, Tottenham Hotspur and Liverpool.

Steve Bruce said: “The supporters have been nothing short of magnificent since I arrived in the summer and I’d like to take this opportunity to say thank you to each and every one of them.


“To have the crowds we have is wonderful, and we can’t ever take that for granted, but the question to all of us at the club is can we pack the stadium to the rafters?

“It starts with results on the pitch, but I hope a gesture like this will help us to fill the place because St. James’ Park in full voice is a force to be reckoned with.

“It really does give the players an edge and when they work hard and play well, the atmosphere is like nowhere else.”

Lee Charnley said: “Steve and I spoke after Sunday’s win against Southampton about what we could do to bring as many people as possible into the stadium.

“As Steve and the players will testify, a full St. James’ Park does make a big difference and we want to support them in achieving that.

“While of course we want to encourage fans to come back and also to attract new fans, at this time we wanted to do something specifically for our existing season ticket holders to reward them for their loyalty and support of Steve and the players.

“I would like to say a huge thank you to everyone who has been to matches so far this season.

“The support Steve, the staff and the players have had has been fantastic and it has helped to produce some very encouraging results on the pitch. We want to move forward together and I hope this gesture is another step towards achieving that.”


Applications will open from 10am on Tuesday 10th December 2019 and the eligible current season ticket holders are strongly advised to apply via

Family Area seating will only be available by calling 0344 372 1892.

No applications will be taken in person at St. James’ Park.

You will need the name, address, email and date of birth of the person you are nominating for the gifted half-season ticket in order to complete the transaction.

Fans in ‘Friends and Family’ groups will be able to allocate tickets on each other’s behalf for the purpose of sitting together.


Gifted half-season tickets are offered on a first-come, first-served basis.

To ensure all applications are processed in a timely and efficient manner, the following terms and conditions apply:

Half-season tickets must be the same age band (e.g. adult or senior etc.) as the eligible season ticket holder but seats can be selected anywhere in the stadium.
Current season ticket holders cannot move their seats.
Junior season ticket holders applying for a gifted half-season ticket must do via their accompanied adult ticket holder in order for them to be seated together (children under 13 years of age must be accompanied at all fixtures).
Eligible Family Area season ticket holders should claim their half-season ticket by calling the Box Office directly on 0344 372 1892.
Disabled nominees for gifted half-season tickets, subject to availability, will also have a carer/personal assistant half-season ticket allocated if applicable. (Proof of eligibility for a disabled concession is required).
Tickets are gifted in good faith and subject to the eligibility criteria, should not be sold on/touted. In case of breach, both the gifted half-season and nominating season ticket will be cancelled and no refund offered.
Any failed Direct Debit payments for your full season ticket will result in the cancellation of any free ticket obtained through that supporter number.
Tickets should not be passed on to opposition fans under any circumstances.
Season ticket holders who claim a complimentary half-season ticket are responsible for the behaviour of the person utilising that ticket. Behaviour that does not adhere to the stadium regulations will result in both the complimentary and paid for season tickets being cancelled, and no refund for the paid ticket being offered.
Nominees of gifted half-season tickets will not be granted priority access to Away match tickets.
Hospitality seasonal clients are not eligible.
All tickets are subject to Newcastle United terms and conditions, which can be viewed at

Which matches does a half-season ticket include?

A half-season ticket will guarantee you an allocated seat at ten Premier League home matches during the 2019/20 season, starting with Newcastle United v Everton on 28th December.

Please note that first team cup matches and other events are not included.

How do I take advantage of the offer?


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