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Simon Jordan at it again with Mike Ashley selling Newcastle United – Forgets what he said 4 months ago

1 week ago
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Simon Jordan has been speaking about Mike Ashley, again.

The failed Crystal Palace owner on his specialist subject.

Mike Ashley selling Newcastle United, or not as the case may be.

This time, Simon Jordan claims that Newcastle fans haven’t got a clue (as usual) and that Mike Ashley actually isn’t that ‘brutal’ to deal with in business.

This despite all known evidence from the business world, where everybody says Ashley is a nightmare to do business with and notorious for buying up loads of of businesses/brands BUT then very rarely sells, as greed takes over and he demands an unrealistic price…

This time Simon Jordan says: ‘Despite protestations, Mike Ashley isn’t that difficult to deal with. You can’t have your way with him, though. I know Newcastle fans will be up in arms, lynch him, burn him, Mike Ashley is the devil in incarnate, he’s Keyser Soze, but commercially he isn’t that brutal to deal with.’

Funnily enough, Simon Jordan doesn’t given any examples of how easy Mike Ashley is to deal with.

Actually, Jordan talks that much about Ashley, pretending he has this great inside track, he forgets about what he has said previously.

Only four months ago (see below), Simon Jordan indicated that Mike Ashley was asking an unrealistic price for Newcastle United.

However, it isn’t the first time as he regularly contradicts himself (see below) when talking about the NUFC owner, it is almost as though he might not actually know anything, has no specialist knowledge of Mike Ashley and just makes it up as he goes along…

In December, Simon Jordan said that Ashley was definitely selling Newcastle United this time, this was when the Peter Kenyon farce was in progress, with many people thinking it was simply a PR set-up by Ashley.

Only weeks after claiming NUFC was definitely going to be sold, in January Simon Jordan then said that even if relegated Mike Ashley wouldn’t sell the club and ‘The only time Mike Ashley will sell Newcastle is when it really starts to cost him something.’

I think Simon Jordan is about as believable as Mike Ashley.

Simon Jordan speaking to Talksport – 27 December 2018:

Mike Ashley is looking to sell Newcastle United.

“He’s absolutely looking to sell, unequivocally this time.

“Without a shadow of doubt in my vantage point.

“Without having spoken to Mike in some significant passage of time. Reading the signs, reading the deal, knowing how deals get done.

“Last year when [Amanda] Staveley came to the table, I pretty much said this deal won’t get done, there is no way it will get done.

“This time around there is a different feel, there is a different metric to it, there is a different outlook to it.

“Mike Ashley is going to sell this football club.”

Simon Jordan speaking to Talksport – 23 January 2019:

“There are a lot of questions being asked by certain fan groups that are not understanding why it is taking so long for Newcastle to be sold, or why it is taking so long for Charlton to be sold.

“One minute a club is getting £125m for being in the Premier League and then two and six for being in the Championship.

“With Newcastle and Charlton, you will see a football club being sold quickly when that football club is in distress.

“And Ashley doesn’t care if they get relegated, he has proven the fact that it doesn’t cost him anything, so he doesn’t care.

“The only time Mike Ashley will sell Newcastle is when it really starts to cost him something.”

Simon Jordan speaking to Talksport – 16 July 2019:

“He wants a certain figure and he’s not able to get it.

“I think that figure is just short of £350million, which is what he thinks the club owes him and what it probably does owe him.

“How many football clubs have you seen being bought in this country for £350milllion? There is the problem.

“We get to hear how much Manchester United is worth, how much Arsenal are worth, how much Liverpool are worth – but nobody’s buying them.

“I’m not defending Mike, I think he should try harder to come up with a solution to get out of that football club – because it does the football club no good and it does him no good.”

Simon Jordan speaking to Talksport – 27 November 2019:

“Despite protestations, Mike Ashley isn’t that difficult to deal with.

“You can’t have your way with him, though.

“I know Newcastle fans will be up in arms, lynch him, burn him, Mike Ashley is the devil in incarnate, he’s Keyser Soze, but commercially he isn’t that brutal to deal with.”

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