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How Sports Direct benefits from Newcastle United – Just look at these BBC Sport MOTD images

2 years ago

When people talk about the benefit Sports Direct have had from Newcastle United these past 12 years, they don’t really grasp just how significant it is.

They understand that Sports Direct and Mike Ashley are leeches where NUFC are concerned but don’t really comprehend just how much lifeblood they suck out of the club, in a very much one way relationship.

Newcastle fans, neutrals and media wanting to see it as simply a case of whether during match coverage the cameras happen to catch the advertising hoardings.

Mike Ashley recently admitted that only an average of £83,333 had been paid per season, over the course of these past 12 years.

When people talk about what Sports Direct get for that paltry amount, they always just relate it to those basic advertising hoardings and what would be paid for them by outside companies.

They don’t take into account the massive Sports Direct signs at the top of the stands, the fact the giant screen is used almost entirely just for Sports Direct and other brands, when any signing is made the images have SD branding all over them, the official NUFC website is full of it, then when any filming or photos are taken at the training ground they also are expected to have the carefully placed SD advertising hoardings in the background of any shots.

However, on Saturday night it struck me just how extra valuable NUFC was to Mike Ashley, apart from the times when he succeeds in relegating us.

Watching Match of The Day I saw the interviews after the game…

Steve Bruce

Javi Gracia

As you can see, when you look at these stills from the MOTD interviews, you would definitely think that Sports Direct was the official club sponsor. An overwhelming number of SD adverts and strategically placed for maximum effect. This can be especially seen in the angle Gracia is filmed at.

Remember, this is Ashley’s/SD’s perfect audience, plus of course the BBC is the one place where people can’t advertise. Unless of course it comes courtesy of this roundabout way.

If you ever wondered why Mike Ashley clearly has no intention of selling Newcastle United, this above might explain a lot.


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