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Newcastle United fans launch ‘Toon For Change’ against Mike Ashley – Explain objectives

1 year ago

In a new statement, the ‘Empty For Ashley’ Newcastle United fans protest group have announced a change of name to ‘Toon For Change’ with immediate effect.

Not just a change of name but a slight change of direction in terms of what they plan to do in campaigning against Mike Ashley.

Included in the statement, they state: ‘While boycotts will be part of our future plans, they can’t be the single tactic that we deploy in our fight to force Ashley to sell the club.’

Empty For Ashley Statement:

Newcastle United protest group Empty For Ashley has changed its name to Toon For Change, in addition to its key objectives, no longer placing emphasis on solely boycotting matches at St James’ Park, but forcing Mike Ashley to find a “genuine, ambitious buyer for the football club.”

The group has released plans to distribute ‘Spirit of 96’ scarves that will act as a symbolic rejection of Mike Ashley’s ownership of Newcastle United. The scarves, which will be maroon and blue will pay homage to the ambition shown by the club in the mid-90s and will be available later in the autumn.

Joe Moore, a spokesperson for the groups comments:

“Following the boycott of the Arsenal match, which saw the lowest attendance at St James’ Park since April 2016, we’ve been looking at new ideas and initiatives to support our campaign to remove Mike Ashley from Newcastle United.

“While boycotts will be part of our future plans, they can’t be the single tactic that we deploy in our fight to force Ashley to sell the club.

“We believe there is still appetite among fans to avoid St James’s Park entirely and the (official) attendance for Wednesday night’s game being almost 18% lower than the last second round EFL Cup game at home reflects that.

“That said, we’re changing our name and our overall objectives to reflect the fact that we, like thousands of other supporters want a change of ownership at the club.

“Toon For Change will campaign for Ashley to find a genuine and ambitious buyer for the football club. Though Ashley is supposedly looking for a buyer, it’s becoming more and more obvious that he has no intention to sell the club – and we have to force his hand.”

Speaking about the group’s plans to distribute scarves as a way of protesting against Ashley, Joe added:

“We want our Spirit of 96 scarves to act as symbolic protest against Mike Ashley’s ownership of the club – but also demonstrate the solidarity between the supporters of Newcastle United.

“We’re working hard behind the scenes to make scarves available for likeminded fans later in the autumn.

“Spirit of 96 is the first of many new initiatives that we will be announcing across the next six weeks, both independently and alongside the collective of 10 supporter groups that we are working with, which includes The Magpie Group, the Mike Ashley Out Campaign and”


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