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Opinion

The Mike Ashley stepping stone (laughable plan) cannot engender a team spirit or loyalty to a club

3 years ago
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Well that’s the first win under the belt and a collective sigh of relief all around the coaching staff and of course the management ‘team’.

Onwards and upwards will be the general PR message specially prepared for Steve Bruce to spout in the media (‘use as many references to being a Geordie as you can Steve. The script is something you can improvise around’).

Putting aside the three transfer targets Steve has reportedly got his eye on, which are underwhelming to say the least, we’re apparently going to return to the blueprint of buying young and cheap to sell on when the offers pour in.

It’s difficult to believe that any supporter can’t see through this flawed policy, or is it just ignored and false hope puts bums on seats again?

Selling the club to young ambitious players serves the Mike Ashley purpose and that is to sell hope to the fans and generate lots of lovely cash.

I suppose in MA’s short sighted approach the stepping stone mantra is to motivate the young acquisitions to try hard on the pitch and put themselves in the shop window. In the owner’s eyes this is totally acceptable because they can in turn run the spin campaign with lots of phrases such as ‘bright young prospect’, ‘one for the future’, ‘dynamic’, etc.

This creates supporter interest which in turn generates money two fold for our glorious leader. He sells his product to the hopeful public who are blinded by PR generated hype. He of course sells the ‘bright young prospect ‘ players on at a profit and creates another divide and conquer problem amongst factions of the supporter base.

Divide and conquer works really well for Mike Ashley because this ensures that there is never any total solidarity amongst supporters against his poisonous regime, that is destroying everything to do with Newcastle United.

All you end up with using this blueprint is a bunch of young players who try hard for themselves. The stepping stone (laughable plan) cannot engender a team spirit or loyalty to a club.

It merely equates to a bunch of individuals running around hoping to catch the eye of someone who comes along with a nice big cheque who will take them away from the blow up paddling pools, wheelie bins and second rate coach.

You can’t blame these players for wanting to move on and play for an ambitious, football loving owner at a club with decent infrastructure and professional, quality staff.

We may call them mercenaries when they leave but really it’s what they’ve been promised when they signed for NUFC and the fault therein, lies with the owner and his PR team and media sycophants.

Hoodwinking the public this way has worked for twelve years so isn’t it time people stopped being divided and conquered and instead come together and take accumulative action for the good of the club?

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