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Battle for the hearts and minds of Newcastle United fans won’t be won or lost on Twitter

3 years ago

So here we are in probably the most turbulent period of the Ashley era (since the one last year!) for Newcastle United fans.

Questions are understandably being raised.

Over every aspect of why we currently sit without a manager, without two of the three members of our successful strike force that finished the season and indeed, without any hope.

If last week’s departure of Rafa was the final straw for most, this week’s sale of Perez for £30 million raises new, but ultimately, bigger questions.

What is the plan?

Is there a plan?

Is the takeover real or is it another case of an unwilling seller?

As in previous periods, Twitter tends to hold the biggest and most controversial voice.

We already have the very vocal @ifrafagoeswego and @ashleyoutdotcom.

Throw into the mix the @emptyforashley group and the general voice is forget the regime and walk away.

The reboot of the Newcastle United Supporters Trust has raised probably more questions than answers for most.

The slightly disturbing tweets of @moneymikeashley ring so close to the bone, to the point that many like myself laugh and cry in equal measures, whilst questioning is this even a parody account!

The level of twitter abuse from all sides has again raised the the argument of which side are you on?

Boycott or no boycott?

If you keep your season ticket your season ticket are you part of the problem?

If you don’t boycott at least the Arsenal game are you effectively accepting all is ok?

The real question though, is how to bring together such a frustrated, broken fan base?

United, we need to be, under one universal voice.

The problem is that, whilst Twitter often shouts the loudest, is it a true reflection of 52,000 Newcastle United fans turning up week in week out? Or more importantly, the millions of fans around the world.

Strength is in numbers, and to topple a dictator like Mike Ashley, we need to find a way to be united as a fan base.

The NUFC Trust has the potential to be this voice. My concern is that already key members are making their personal opinions felt at the expense of the group. Rather than unite under one universal voice, we are hearing comments such as; “No point in boycotting, boycotts don’t work!”

Now whilst there is a history of previous, and often failed, boycott attempts. I can’t help but feel the overall feeling this time is that something must be done.

What can’t be acceptable is that certain individuals of influence can have the overwhelming say.

Now I can say this because I am a member of the NUFC Trust, and if I am led to believe the group’s mission statement, everyone has an equal vote.

Personally, I have a lot of time for the trust’s chairman, Alex Hurst. I believe he speaks very well and his more diplomatic and democratic approach is what the fan base needs.

What the trust must do now is appeal to the masses outside of social media and in particular, outside of Twitter. They won’t win the war there.

We need a group that will speak with the facts, that will convert the general masses and force mainstream media to listen and to broadcast.

What we don’t need is people preaching they know better!

A NUFC Trust that listens to the members and not individuals with “influence” is how we can achieve great things.

A united recommendation for a boycott will not mean 52,000 empty seats. However, by presenting facts and educating we can get closer to the message we want to send.

I recommend anyone reading (who hasn’t already) joins the NUFC Trust and together we can be united in our attempts to move the club forward.

To join Newcastle United Supporters Trust (NUST) it is only £1 for a year’s membership – Go HERE

Or to become a member for life it is £10 – Go HERE

You can follow on Twitter @nufctrust and visit the website at


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