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Opinion

Smoke and mirrors (again) as Mike Ashley relies on mantra of no such thing as bad publicity

5 days ago
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There is no such thing as bad publicity…obviously a mantra that our friend Mr Mike Ashley appears to live by.

We have seen this close season after close season, he appears to be of the belief that even though he is despised by fans of Newcastle United, that the association with the club is amazing for him and therefore Sports Direct.

Stating the obvious, the club is a huge marketing tool for him and therefore as CEO of the organisation, priceless advertising for Sports Direct.

The fact there has been no comment from the club about anything, appears to suggest that Ashley is milking as much attention as possible, not only to infuriate fans who have belittled him at home and away games with the ‘get out of our club’ chant, but is designed to maximise publicity for Sports Direct as well.

Every NUFC fan wants this owner’s connection with the club terminated at the earliest opportunity and no doubt there will be Champagne flowing on Tyneside as soon as this is confirmed.

However, the bottles of fizz are currently firmly on ice. This has been exacerbated with today’s clickbait talk of Rafa being linked to Chelsea, with no way to determine if this is true or not.

If Rafa doesn’t sign a contract with Mike Ashley or any potential new owner(s), it will cause uproar amongst fans, the likes of which Ashley/ Charley have not experienced before.

Newcastle fans can see the green shoots of something special that could happen under Rafa Benitez, he just needs to be backed to a realistic level. Imagine having a cup run and the fantasy of even winning a cup?!! The fans believe that at least this is believable/possible under a manager such as Benitez. The fact he has not signed a new contract and the sceptisim that there exists amongst a huge percentage of fans about the Bin Zayed Group’s approach and Ashley’s willingness to sell NUFC, indicates enough is enough from the fan perspective.

If as is expected, he fails to do a deal and doesn’t sell the club AND fails to sign up Rafa, this will make my decision to stop attending matches until he is gone really straightforward, a number of my friends feel the same.

Fans not showing up in numbers is a real possibility if Ashley does not sell up in advance of the new season. If all this talk of a takeover is fabricated, this has been a huge miscalculation by Mike Ashley and his cronies.

I hope I’m proved wrong but if he is still the owner, fans should seriously consider not attending home matches whilst this man is still in charge, as this to me would be the only way to negatively impact his/Sports Direct’s image.

The club receives huge additional money for televised games in the Premier League so it’s not primarily about the revenue from fans’ season tickets who attend the home games, it’s what the viewer is paying/expecting to watch. Look at the Liverpool game last season, a full noisy stadium contributing to the tension and excitement of the match and a massive advert for the Premier League and….Sports Direct. If the ground was half full however, it does take the shine off it somewhat and no doubt NUFC would be overlooked to a greater extent for live televised matches.

Currently relegation is not even an issue for him as fans still still attend in numbers, the business model and the huge benefit for Ashley/Sports Direct as a result of its association to NUFC is immense for him.

So Mr Ashley, how much do you really want to sell ‘our’ club??

As you are not going to talk to us about the current ‘takeover talks’, only time will tell.

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