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Opinion

Mike Ashley relying on divide and conquer with Newcastle United fans

5 months ago
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Here we are again. Keegan, Hughton and now Benitez.

Mike Ashley has such a downer on Newcastle United he’s more than happy to press the self-destruct button as soon as anyone dares to defy him or ask for investment.

In some ways you can’t blame him.

Newcastle United has been like a money tree for Mike Ashley since he bought it.

Depending on which numbers you believe, he’ll likely make £100m or more profit if he ever sells the club, and we all know how difficult he’s found that!

He’s also had 12 years of free advertising, which again is worth millions.

There’s also the profit from land the club owned, such as the development opposite the Gallowgate End, as well as the smoke and mirrors that surrounds the merchandising and club shops’ relationship with Sports Direct

Unfortunately, due to him being economical with the truth, we’ll never really know the true extent of the benefits he’s gained from owning our football club.

There’s a theme here.

He obviously doesn’t care about the fans, their opinions, hopes or ambitions. He has only one motivation.

Ideally, he will sell the club, but until that happens he must be starved of what he wants, £££s.

The worst thing fans can do is turn on each other. The old divide and conquer plays directly into his hands.

Not buying a season ticket does not mean you’re not a fan. There are many thousands of fans that don’t have season tickets but that doesn’t make them any less of a fan than one who does.

People say the season tickets are a small part of the club’s income, I believe matchday income is over £23m, as a percentage its about 12%, not a small amount at all.

People need to do as much as possible to limit his income.

By spending you are absolutely not supporting the team, because the regime, which you are supporting, deliberately withholds that money from improving the team (and facilities).

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