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Mike Ashley PR people now pushing Rafa Benitez / New Manager propaganda to media

3 years ago

The Mike Ashley propaganda machine in now getting into full swing.

It was always going to happen.

Trying to portray Rafa Benitez in the worst possible light.

Whilst at the same time attempting to make out that the search for his replacement, is anything other than employing the most desperate out of work below par stooge imaginable.

A new report from The Telegraph is pretty embarrassing, so obviously framed by Mike Ashley ‘sources’…

On Rafa Benitez, the newspaper states that there is a ‘chaotic feel’ inside the club because last week they were still thinking Rafa would be staying.

Really??? From what we have seen and been told, it has become obvious that Mike Ashley had no intention of trying to convince the manager to stay. A one year deal, no investment in the infrastructure and no significant changes to transfer policy/ambition.

The Telegraph also yet again going down the route of making out that Rafa’s pay ‘played a big part in the breakdown in negotiations.’ I would be amazed if this was anywhere near the top group of things Benitez wasn’t happy about, more these last two and a half years of refusal to try and progress the club in any meaningful way.

The report also claiming that Rafa Benitez could then have still jumped ship even if he had signed an extension.

Well, if he was going to do that, he would surely have done it over the course of these past two and a half years when he has been repeatedly misled and undermined. Nobody can tell me that in these past couple of years he couldn’t have taken another job at a club showing far more ambition than Ashley’s NUFC, with any club willing to pay the £6m compensation to get him out of his Newcastle United contract, that amount of money minimal as an obstacle these days.

As for Mike Ashley desperate to appoint the very best ‘younger, more dynamic coach’, what a laugh. Ability as a manager/coach will be way down the job specification, instead it will be all about being willing to be the football side equivalent of Lee Charnley – no power/authority on anything of importance such as who is bought and sold and instead a desperate acceptance of following orders from Ashley’s people down to the letter.

Journalists often/usually don’t reveal their ‘sources’ but unless this Telegraph report is complete invention, it can only have come from the (disgraceful) Mike Ashley side of things.

The Telegraph report:

There have been plenty of interest shown from both managers in and out of work, but with the club still confident Rafael Benítez would agree to stay on a week ago, there is a slightly chaotic feel to things behind the scenes.

With that in mind, Newcastle will resist pressure to rush a decision and sources have told Telegraph Sport that they want to keep their options open as they come to terms with the acrimonious departure of Benítez.

Talk of a move for either Mourinho or Wenger seemed fanciful given their pedigree and there is a reluctance to look at what have been described as “all the usual suspects.” That may lead to the appointment of a younger, more dynamic coach, rather than one with vast amounts of Premier League experience. Rangers manager Steven Gerrard is someone who could well come under consideration.

Benítez ’s refusal to sign a new deal was largely fuelled by the fact he could not agree on a satisfactory transfer policy, although the refusal to offer him a pay rise also played a big part in the break down in negotiations.

It has even been suggested Benítez had demanded a basic wage of more than £9m, with added bonuses.

Many will argue – with some justification – that he would have been worth every penny given the job he had done at St James’ Park – as well as his popularity – but Newcastle were also aware he had been offered to several clubs in England and Europe over the course of the last 12 months and Ashley was not convinced he would not continue to seek another club even if they did sign the extension.


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