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Opinion

Saying ‘Mike Ashley wrote a £21 million cheque’ is simply embarrassing

4 months ago
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Mike Ashley is helping to make headlines once again.

Due to Newcastle United it isn’t often that he is very far away from them.

However, it is quite amazing how prepared so much of the media is willing to put a positive spin on how he runs the club.

Look at this line from The Mirror about Miguel Almiron arriving…

‘Toon owner Mike Ashley wrote a £21 million cheque to bring the midfielder (Miguel Almiron) to the Premier League from Major League soccer in January.’

It is laughable.

They make it look as though Mike Ashley is some kind of generous benefactor.

Not somebody who has allowed the club to go to rack and ruin under his ownership.

Not only refusing to allow proper investment in the first team squad but also refusing to allow the club’s money to be spent on the infrastructure – St James Park, the new state of the art training complex promised in 2013, the Academy, and so on.

When did you last read/hear anybody in the media write/say ‘Maxim Denim wrote a £19m/£25m/£16m/£20m cheque for Dominic Solanke, Jefferson Lerma, Jordan Ibe, Nathan Ake’?

Or when did you last read/hear anybody in the media write/say ‘Shahid Khan wrote a £27m/£28m/£22m/£15m cheque for Aleksandar Mitrovic, Jean Michael Seri, Andre Zambo Anguissa, Alfie Mawson’?

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Maybe you can write ‘Mike Ashley wrote a £21m cheque to bring the midfielder (Miguel Almiron) to the Premier League…’

BUT

You should feel duty bound to continue that sentence with:

‘…after selling Aleksandar Mitrovic for £27m and making a £20m+ profit on transfer deals the previous summer!’

Of course the signing of Almiron is welcome.

A flair player who has the potential to transfer his goals and creativity to the Premier League.

As well as giving Newcastle fans hope that some kind of reality has finally hit home about what players cost these days, especially those who score and create goals.

However, the only reason the £21m (£16m up front and another £5m in add-ons, most of which is dependent on Newcastle avoiding relegation this season) has made such a stir, is because of the ridiculous lack of investment Mike Ashley has presided over before.

Watching the Wolves v Newcastle match on TV, I was astonished to hear the commentator (I think it was Martin Tyler) though I might be wrong), say ‘Thank you Mike Ashley‘ for the signing of Miguel Almiron.

It is hilarious but not in a good way, Newcastle were/are deep in relegation trouble and Rafa Benitez has been allowed to buy on player, even that was only on the very final day of the transfer window, when the manager had wanted signings in at the very start of January.

They say you can’t fool all of the people all of the time but it appears large parts of the media are happy to be fooled a lot of the time.

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