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Newcastle United 2017/18 accounts headline figures announced by Deloitte

9 months ago
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The Deloitte Football Money League 2019 report has been published today, which gives us for the first time, the Newcastle United 2017/18 accounts headline figures.

Deloitte revealed that only 18 clubs in the entire World pulled in more money last season than Newcastle United.

Mike Ashley seeing £178.5m come into the club’s bank account in 2017/18.

When it comes to Premier League clubs, only seven generated more cash.

These were the ‘big six’ and Everton with £188.6m, £10.1m more than Newcastle United.

However, like every other club above Newcastle United in the football rich list, they benefited from European football, the scousers playing ten Europa League matches that season.

Below is the table from Deloitte showing the split of each club’s revenues for last season and then the write-up by the football finance experts on Newcastle United.

Even though the Newcastle United 2017/18 accounts won’t be revealed fully by Mike Ashley until later this year (Who knows when? It wasn’t until May 2018 for the 2016/17 accounts!), Deloitte get access to the overall turnover figures and the split in revenue between Commercial, Matchday and Broadcasting.

The split for Newcastle United in pounds (the table below is based on euros) is:

Total: £178.5m

Commercial Revenue: £28.2m

Matchday Revenue: £23.9m

Broadcast Revenue: £126.4m

The Deloitte Football Money League 2019 revenue breakdown (in euros) for all of the top 20 money generating clubs:

newcastle united 2017/18 accountsLike almost all other Premier League clubs, the majority of Newcastle’s income comes from TV/broadcasting.

However, Commercial Revenue is only very marginally higher than when Mike Ashley took over the club 12 years ago.

Look at the domestic cups…in 12 years Newcastle have never yet gone into the FA Cup fifth round, whilst the League Cup also tends to see a very early exit – knocked out by Championship Forest these last two seasons.

Also, just think of how much more money Newcastle fans would be willing to spend on merchandise and many other revenue streams, if Ashley wasn’t here.

Plus of course if Newcastle United had a proper commercial department trying to do deals to bring in more money, rather than being happy to have S….. D….. overwhelmingly prominent at St  James Park, the club’s training ground, the official website, as well as when Newcastle sign players…

Newcastle United are 19th biggest money generators in the World DESPITE Mike Ashley, not because of him.

Imagine just how much more money could be generated without him, then if the club ever made that Champions League breakthrough once again…who knows.

Back in the day, Newcastle featured a number of times in the Deloitte Top 10 money generating clubs in the World, the highest ever placing being second in relation to the 1997/98 season.

Who says this club doesn’t have the potential…?

Deloitte Football Money League 2019 – Their write-up on Newcastle United:

‘Newcastle United return to the Money League for the first time since 2014/15 in 19th position.

The Magpies generated revenue of £178.5m, having earned less than £100m in the previous season in which the club achieved promotion from the English Championship.

A return to the most lucrative league in world football, and successfully avoiding relegation in its first season, resulted in a £79m (167%) increase in broadcast revenue highlighting the financial reward on offer for clubs that reach the very top of the English football pyramid.

Premier League status also had a noticeable impact on commercial revenue, which almost doubled, as performance based clauses triggered by promotion, resulted in notable uplifts in key deals with the club’s technical kit supplier and shirt front sponsor, as well as the start of a new shirt sleeve sponsorship deal with MRF Tyres.

The relatively equal nature of Premier League distributions means participation in this season’s Premier League may be sufficient in itself for the club to retain a place in the top 20 next year, with commercial growth also likely due to additional commercial deals signed this season.

However, Newcastle’s long-term future in the Money League will be dictated by the retention of their Premier League status with the club currently occupying a place towards the bottom of the table.’

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