Mike Ashley is now staring in the face a third relegation in the space of only nine Premier League seasons.

With only 16 matches remaining and three of the next four against Man City at home and Spurs & Wolves away, Newcastle United find themselves in the bottom three.

Rafa Benitez has a threadbare squad that has been further hit by international call-ups, injuries, a player stating he is desperate to leave, plus indifferent/poor form from some of those who played above themselves in the run to safety from late January to April last season.

Rafa Benitez, the Newcastle fans, the NUFC players, even most of the skeleton staff who still remain running the club on a day to day basis, all know for a fact what a disaster relegation would be…

However, does Mike Ashley share that sheer fear/stress of yet another relegation?

I really don’t think he does.

Mike Ashley sees things very simply and whilst he obviously would rather Newcastle United stayed up and continued to give him all the benefits he currently gets from NUFC being in the Premier League, he doesn’t see it as the disaster the rest of us do.

A bit like the burglar who keeps getting caught and sent to jail, he just sees relegation as an occupational hazard. See how long you can get away with running the club in such a disastrous way, before yet another relegation comes along.

He would rather not get caught/relegated but he looks at the previous times it has happened and thinks, well I didn’t have to serve much time in the Championship/prison, then I’m back out to carry on again.

Mike Ashley has been managing the club for another relegation, with ironically being handed on a plate the best possible manager capable of producing ‘miracles’ by potentially keeping Newcastle in the Premier League AND make a transfer profit!

The stuff of dreams for the NUFC owner.

Mike Ashley sees things so simple, he looks at the past two relegations and thinks it will be easy to come straight back up next season if relegation comes along again this time.

He doesn’t appreciate how lucky Newcastle were to have Chris Hughton and Rafa Benitez as managers the previous two times, he thinks if/when Rafa walks out he can just stick a Carver or Pardew back in and NUFC will automatically still go up.

In 2009 Hughton had some very good players who should never have been relegated, whilst in 2016 Ashley was in the perfect position of being able to allow Rafa Benitez £50m to entirely rebuild the team/squad AND make a £40m profit on transfers in and out.

People say about that £50m Rafa had to spend as though it made promotion a certainty. If it was a case of spending £50m on extra players then yes BUT Benitez had to rebuild the entire squad pretty much with that money, as Wijnaldum, Sissoko, Coloccini, Townsend, Cisse, Saivet, Thauvin, Cabella, Marveaux, Doumbia, Obertan, Cisse, de Jong, Krul, Taylor, Janmaat, Riviere all went out that summer, either permanently or on loan.

That promotion team that Rafa Benitez built is now being asked to try and keep Newcastle in the Premier League, eight of the eleven starting against Man Utd 12 days ago, played in the Championship season.

Mike Ashley sees zero value/point in allowing Rafa Benitez to spend £50m (or anything close to that!) to try and keep Newcastle in the top tier, instead he will happily sit back and just keep that money for a promotion. He thinks it would automatically produce another instant return but it would be no sure thing, especially as no doubt he would sell off a few such as Shelvey, Lascelles and Dubravka, possibly even then covering the £50m he would make available to spend!

The Global Sports Salaries Survey published recently by Sporting Intelligence, revealed Newcastle have the fourth lowest wage bill in the Premier League.

Mike Ashley sees minimal risk with relegation as he has starved the club of transfer fees and wages for the players needed in the top tier.

Kenedy and Rondon are only on loan, so if he sells off Shelvey, Lascelles and one or two others in the event of relegation, the wage bill will not be any kind of an issue.

When getting instant promotion under Rafa Benitez, Mike Ashley only had to loan the club £15m in that 2016/17 season,  this time he might not need to put a penny in.

Whether that would still mean a third instant promotion back to the Premier League could be quite another matter though.

To feature like Dean Wilkins submit your article to [email protected] and/or for more info go here



  • Sam

    Relegation won`t worry him, how many mugs turned up the last time & the same ones will turn up again.

    • With Joselu, Perez, Ritchie and Diame alongside U23 team we should have a shot to go up and Ashley knows that.

      • Toontaff

        That thought is terrifying – I wouldn’t back that team to win promotion from League 2!

        • I think the kids plus some seniors have quality. Definitely a top 10 Championship side.

          • Toontaff

            No! Nowhere near as good as Nottingham Forest’s squad.

          • pedrodelgardo

            It would be madness to rely on kids v men to get out of the Championship, on a good day they might get the odd result but getting promoted?! Top ten doesn’t help.

          • I did say kids plus some seniors from our current squad (Ritchie, Diame, Gayle, Yedlin, Manquillo, Joselu, Perez, Dummett, Clark).
            That should definitely put us in the top 6-7 clubs in the Championship.

          • Toon Arnie

            Manquillo would wet himself when the tackles were flying in the championship. Same with Perez, too weak. Joselu is just not goodbye enough but yes the others would be top end Championship.

          • What? Perez bossed the Championship, and Manquillo would be one of the best full-backs in that league.
            I think you didn’t watch us last time we went down.

          • Toon Arnie

            I missed two away games all season in the championship. Perez was bang average all season. Too physical for him. Saying he bossed it proves that it was you who didn’t attend games in the championship. Manquillo is decent technically but simply can’t handle the physical stuff.

          • He was played out of position the whole season. He did really well in the second half when he took over from Diame there. Last night’s Blackburn match proved it as well.

          • Toon Arnie

            Which kids ? Other than Longstaff and his younger brother who’s almost there I don’t see it just yet.

          • Roberts, Bailey, Woodman, Sterry and Sorensen plus both Longstaffs and Barlaser. Take Diame, Gayle back, Ritchie, Clark, Lascelles, Murphy, Perez, Atsu from the first team and I think we can win the Championship, or at least get to a play-off.

  • tom

    Rinse and repeat

  • Tweed Mag

    He also knows that there will be a full house every match day, 52k turning up spending money and keeping the club going day to day.
    The Mackems deserted in their droves and an empty ground was an important factor in a change of ownership. The absent fans sent a clear message.

    • Toontaff

      In their last PL season their attendance averaged over 41k! They only started staying away when they were struggling in the Championship……….

      • Tweed Mag

        That may well happen.

    • Leazes.

      Does he?

      • Toontaff

        Surely not this time! Though the silence from the protest groups is deafening…………..

        • Leazes.

          The protest group….. you mean a variety of conservative associations who met in the Labour Club?

          The Fairs Club ( Hall, Dix and that bunch) then Jensen and the True Faith Trolls….. inc Simon Carr)…..

          …. it never stood a bloody chance…..conservatives protesting against an arch capitalist….. no chance of that working)

          • Themoscow72

            I worked with the original Magpie group.

    • porciestreet

      Yep…as much as I dispise the mackems, they showed more backbone than the sheep we have strolling up the hill every week.

  • HarryHype59

    Even the fat knacka must know his ‘business’ model is fundamentally flawed. Relegation will mean the club gets a maximum of £41m TV parachute money instead of a minimum £109m for finishing 17th. The club takes a massive financial hit every relegation.

    This isn’t about business logic, but the sheer malevolence of this man towards NUFC.

    • Cockneytrev

      His business model is perfect for him,,
      Spend as little as possible and reap any profit,,
      He has had back more than the money he paid out for the club,
      The books are so vague that no one can possibly know how much of the club merchandising actually comes back to the club,, all the free advertising (world wide).
      sale of club land and tv money, he is now in profit,
      Transfer profit,
      he’s quite prepared to chance relegation as with minimal outlay he is saving himself money, everything he gets out of NUFC now is pure profit,, he had no intention of selling, but if he did,, its the cherry on the cake.
      ASHLEY OUT!!!!

      • HarryHype59

        I agree with most of your points, however losing the EPL income stream is a financial disaster . This is why every other club owner does their best to safeguard the TV money by investing in players.

        The exception is Ashley. He no longer runs this club using sound business rationale , but sheer emotive malevolence.

        • Toontaff

          The Huddersfield owner did say he would not let them sleepwalk into relegation, but I don’t think any players have been bought yet, by any of the bottom clubs.

          • HarryHype59

            Over the past four windows since promotion Brighton have spent over £100m, Huddersfield £70m. NUFC have a net spend in that period of £1m.

            The club has gained around £160m in TV money in this period but refused to spend.

        • Leazes.

          Ashley’s operation…. he simply repays himself from the Sky money…..

        • Cockneytrev

          Maybe your right, but he is prepared to gamble on minimum outlay and stay up in the hope that he will save, £50 -£70 mil, as I said he’s already in profit off owning the club, so as far as he’s concerned it’s a gamble worth taking, after all we stayed up with this squad last year.

        • Paul Patterson

          That’s why Cardiff have spent nowt. They came up EXPECTING to go down, so haven’t tried to avert it. If they do stay up, they win on all fronts . .

          • HarryHype59

            According to the Guardian, Cardiff spent £28.5m In the 2018 summer window, despite receiving around a million in TV income.

            Newcastle generated a £20m p!us profit despite collecting £123m for finishing tenth.

            Somebody at NUFC is sitting on a massive pile of unspent income.

          • Leazes.

            I read that Ashley had taken more than the reported ten million repayment since the summer. Won’t find out until the accounts…. a year out of synch.

          • HarryHype59

            The club has operating costs of around £100m last year and an income of at least £170m when TV money, transfers owed, match day and commercial incomes are added. There is a massive pile of cash sloshing around at SJP.

          • Sickandtired

            Penfold told the FF that more than the £10 million was repaid.
            I expect the books will once again show we still ‘owe’ him £129 million though.

          • porciestreet

            Have a guess who….!
            FATBASTADOOT.
            HWTL.

      • graham18

        shear greed more like it

      • Leazes.

        Advertising 12 year at £3.5m – £5m = circa £55m (near the price of the stadium rebuild £60m)…….. just from that S**** D**** graffiti…..

        Merchandise is anyone’s guess? We used to have 4 club shops….. how is any supposed new owner going to market the merchandise?

  • For Mike it’s a win-win. Don’t invest and if we stay up he gets more TV Money in his pocket. We go down, he gets parachute payments plus selling any player we get an offer for and try to get back up with Ben Dawson.
    Only hope we have is Mike selling and Rafa staying, keeping the team up (although if we lose against Cardiff might be gone already), sign a new deal get a 50-60m budget to sign 2-3 quality players and try for a top 10 finish, but that part is an illusion because FCB is not selling!

    • HarryHype59

      Disagree, the difference between finishing 17th and 18th is around £70m in TV million in TV revenue. I do agree, that he seems not bothered about another relegation even though it kills the club financially.

      • Yes, but he gets to off-load all the high-earning staff and footballers, so wage bill goes down 50% and he gets the transfer money!
        He is making less than if we stay, but is still making quite a lot of money, and by now he’s sure he can get back up anytime.

        • HarryHype59

          I can partly understand your logic , however, stripping out assets only takes you do far and is ultimately unsuccessful. For a net spend of around £30m we would be lower mid table and unlikely to go down and thus guaranteed £100m p!us next seaon. That is sound business logic. Ashley is now driven by malice and operates in an irrational basis.

          Fatties short term greed will cost him in the longer run. Especially if we languish in the Championship for years. Without the EPL TV income this club is worth £150m

          • I think the problem is the increase in salaries for players the more we stay in the Prem. Ashley wants that wage-bill down as much as possible.

          • HarryHype59

            The wage bill isn’t a problem whilst the club is picking up £110m in TV income per year. Once that income stream is reduced through relegation, the club cannot service the wage bill and gets into massive financial problems.

            Ask our neighbours down the road!

  • Squintytoonarmy

    There might be 52k turning up now but relegation and a struggle in the championship will see gates around 30-35k tops

    • HarryHype59

      It will also result in a huge loss of TV money.

      • Kenny

        The club never sees the TV money anyway

        • Toontaff

          Mike will not be able to go out every night without his PL payday!

          • Lostprofit DBC

            He will just have to have Cava instead of Champagne on a Monday. Perhaps he will get someone to ask the barman if he has any cheap foreign imports.

          • Toontaff

            Lambrini in the park?

        • HarryHype59

          True, but Ashley does and the club is worth 50% le s in the Championship without the EPL TV money.

          • Lostprofit DBC

            The money isn’t that much of a concern, he thinks it’s worth it to see the Geordies struggle. He may cover the loss with big wins through gambling on our demise?

          • HarryHype59

            This maybe true, as his current business model of running this club defies logic.

          • porciestreet

            Wouldnt you think that the constitution of the Premier League would have a great deal more to say on the “fit and proper” way Ashley is running our club as a sideshow to his sweatshop empire……..?

          • Toon Arnie

            Oh no that’s the end of the big money transfers and superstars coming in on £150k per week !

    • Toon

      No chance, it’ll be packed with people backing their new messiah, Paul Lambert or Alan Curbishley

      • Viru leckworth

        No it will not. I predict support would drop by ove 50%

  • Toontaff

    Isn’t this season the end of the 10 year deal? Wonder what the price increase will be. Unfortunately, after what has transpired in the 2 seasons since promotion, it is obvious to all that we cannot have a football club under FCB.

  • Lostprofit DBC

    Good article and I basically agree. I don’t think the money is as important to him as some people think. We are a play thing for this vindictive, smirking gambler. I feel relegation and Rafa leaving would be money well lost.

    • HarryHype59

      He doesn’t appear to that interested in protecting the main income streams, as he stubbornly refuses to invest adequately. The club is now a plaything to him. He doesn’t care if he trashes it.

      • Lostprofit DBC

        True even a devious, tight @rsed owner anywhere else, would at least spend the £20m profit from the summer. He must want failure imo.

    • porciestreet

      You can count on that my friend. Could be worth a punt now you mention it.
      Only joking, I would never bet aginst The Toon.
      FATBASTADOOT.
      HWTL.

  • Toontaff

    HE’s got the sort of face you’d never tire of punching!

    • Big Hairy Man

      It’s like a smacked @rse.

    • Leazes.

      Ah…that’s the reason he and Charnley hide!

    • porciestreet

      If it was my turn before you, you’d have nowt left to hit.
      Good grief he’s a purebredbastad.

  • Leazes.

    Tottenham season tickets can be purchased from about £900…..

    Ashley has done wonders here….. fans with cheap tickets and the matchday experience (go to pub meet workmates, go to match, see team lose, boo players, go to pub).

    but they’re only spending a faction of what they were paying under Hall and Shepherd…… nearly twelve years on…..

    ….Sunderland went through all of the phases of £10 tickets, £5 tickets and free tickets to organisations….. to fill the gaps that appeared when people realised

    The Mag has remained stubbornly silent in two area’s….. the role of the local press in helping the regime fill seats, and the price of those seats.

    The chronicle look at the capacity and see little change….. but it has changed….. they and pundits hold up the 50k up as ‘superfans’ and proclaim loyalty in the face of intransigence of the owner….. they are denying that people like me exist….. there’s been a turnaround in customer base.

    Ashley has the 18th most valuable squad, is positioned at 18th (probably 20th if you remove the injured players and add up what he can use) Ashley has told managers 8th and no higher, get out of the cups.

    The press and the Mag are in complete denial to the extent of the damage….how is a new owner going to remove £4 tickets to kids and £14 tickets to students and £24 tickets to the ten year deals for half of the crowd…..

    …….add it all up……a takeover doesn’t add up!

    The justification was an excuse that this is a poor area…. but people were willing to pay to see a club challenging at the right end of the table…..remember!

    There has been a large turn around in customers and product…..

    IS IT FIXABLE?…. I DOUBT IT…..WHAT HAS HAPPENED HAS PROGRESSED TOO FAR! ITS NOT A CASE OF JUST GETTING A NEW OWNER NOW.

    How can the club compete again without removing the lolly pop from the child.

    Any thoughts?

    • HarryHype59

      You make a number of valid points. However, the main income stream derives from the EPL money. The non takeover arises from concern about losing that £100m plus revenue, as a result of yet another relegation.

      • Leazes.

        Then Spurs and the rest will happily reduce their season ticket prices…..

        • HarryHype59

          Spurs are an elite level EPL club who are trying to win trophies. They can charge high ticket prices as they are offering a much better quality of football. If Ashley was to match Spurs or even WHU ticket prices, he knows the ground would be half empty due to the ‘survival’ football on offer.

          The main income stream is the top flight TV money. The Halls had a fraction of what Ashley has. In fairness we were far more competitive and exciting.

          I

          • Leazes.

            We were above them when Ashley parked his tank on our lawn….

            The club needs all of its income not just Sky money….

          • HarryHype59

            Agreed, however the main income stream is the Sky TV money. That is what the £300m valuation is based on. If we go down the club’s value decreases 50% because of this.

            Ashley should be doing all he can to maintain EPL status, but doesn’t seem bothered about the disastrous financial implications of a third relegation in ten years.

          • Leazes.

            It doesn’t matter…. forget that bit…all clubs get Sky money…. you have to have extra to compete!…. your own streams…. we haven’t got them!

          • HarryHype59

            The problem is Ashley is pocketing the Sky money. I agree this club should be out competing Bournemouth et al due to higher match day revenues. Another relegation will cost us around £70m even with the parachute money. The Sky money alone should be funding £20m plus players, but Ashley won’t spend it.

    • Mr_Kinnear

      All good points. People need to he aware that Any takeover will have huge problems. The lack of investment in the whole set up etc. Even in the EPL any new owner is basically syaring from scratch. Relwgation brings its own problems, parachute payments are all well and good but very little money from the league and restrictions on the % of your revenue you can spend on wages and fees.😣.Social media and the press arent helping.

      • Leazes.

        The removal of the clubs income streams has damaged it…. I think relegation is part of his ploy to keep hold of the club actually…..

        if you wanted to sell a car would you park it on the edge of a cliff having removed the petrol and radio.

    • Paul Patterson

      It’ll take co-operation from fans if any takeover ever happens.
      Ticket prices will have to creep up as expectation rises. At the minute we have a Championship team in all but name. The prices reflect the product- pretty lousy . .

      • Leazes.

        yup….. If any due diligence has been done (I doubt it)….. they would see a totally uncompetitive set up.

        There’s a rule of thumb in buying a brand (that is 3.5 times the brand value or about 42 months worth)….the United badge is worth about £190m plus its assets….. circa £700m+

        Park it (the club) on the edge of a precipice and offer it at half price…. and this owner will still be here in 10 years…..

        Its not genuine…. its a ploy to keep Ashley as owner….. the only experts he’s brought in are PR and Branding Lawyers for this purpose….. not a takeover…..a FAKEOVER.

    • Wezza

      I agree, it may take a new owner years maybe even a decade to get the club back to any resemblance of a fully functional football club.

    • Toon Arnie

      That’s a cracking post Leazes and goes a long way towards explaining why our home support is so sh*t !!

  • Peaky

    I wouldn’t be one bit surprised if he sacks Rafa next…another kick in the teeth…

    • CaptainCaveman

      I would. That would cost him money.

    • Kenny

      He needs him if there`s to be any chance of survival

    • Carl Marks

      I hope he does –
      that might be the catalyst for the slumbering masses to FINALLY arrive at the point of “enough is enough”!!!
      Rafa’s leaving at the end of the season anyway – with our gratitude and best wishes!!

  • NUFCLX

    The only reason he had to put money in last time was due to his policy of paying transfer fees upfront for incoming players and insisting on instalments for outgoing players.

  • Mrkgw

    Despicable and intolerable. ASHLEY OUT!

  • Toon

    Ashley’s boom and bust cycle, sadly the boom is only in his pockets. The club is being managed to fund relegation, Ashley invests pittance and if they stay up then great (for him as he makes a fortune) but if they go down it’s not a massive big deal as the profits from TV and sales/ tickets and merchandise from the previous season keep himself and his empire ticking over. Sadly too many of our fans will happily fund this manipulation of our club, as long as they get a day out then so what?

    • Pezza

      How has he made money, he makes money when he sells

      • Toon Arnie

        He’s saved a fortune on free advertising. There’s more chance of a net spend in this window than a sale – I can’t believe you’re STILL fooled by this ?

        • Pezza

          He saveed SD about £18m over 10 years. The club has saved about £100m in interest fees in that period.

          I don’t think the sale goes through until we are safe so no argument from me there.

          • Toon Arnie

            The advertising must be worth more than that surely – I think it’ll be close to double that. As his mate / business partner Rio says it’s all his money so using that rationale he’s just saved himself the interest payments ? I get your point about the threat of relegation ( brought on by lack of investment ironically ) stalling a January sale but can’t understand why he never tries to sell the club in June ? Pezza come on, you can tell by the way you compile your posts that you’re not stupid so why do you support what Ashley is doing to the club ?

          • Pezza

            I will reply later if that’s ik

    • Viru leckworth

      I think next time the majority will walk away. Judge that by myself, a supporter since 1952, who will walk.

    • Toon Arnie

      Yeah dead right. Turn up, sit in silence and then do one of two things 1. Desert the team on the 80 minute mark or 2. Boo the team off at full time. How Moscow can champion this behaviour is beyond me even if he’s one of these 10-15,000 at every game.

  • Pezza

    Interesting way of making up rubbish and getting angry about it.

    • Toon Arnie

      That comment is becoming tired now Pezza – you need to update your attention seeking repertoire.

      • Pezza

        Easy, the Mag and the simpletons in the comments section need to stop making up rubbish and getting angry about it.

        • Toon Arnie

          The queries about the missing tv money are valid. We spend nothing and have a low wage bill ( a lot of which will be covered by gate receipts ). If Ashley hasn’t used this to clear off some of our debt then we must have a fortune in the bank. If it’s the latter then why is Rafa being starved of funds ? If none of these apply then has the money simply vanished ?

          • Pezza

            Reply later

  • S.G.M.

    I cant help feeling Ashley conducts his business in this manner just to spite us.

    • Carl Marks

      If you view his running of the club as a Crown Court case,
      based on a huge amount of evidence,there wouldn’t be a single juror,who would disagree with you!!
      and me and him and her and Big Al etc

  • Paul Patterson

    Rest assured, if we go down and Rafa walks, we ain’t coming back first attempt . .

    • Carl Marks

      Agreed

  • mactoon

    Good article.

    If you think relegation will be a good thing as it will force Ashley to sell, read this article as it is spot on for me. Relegation will wipe up to half of the club’s value and Ashley will not sell at a loss. It’s as simple as that!

    He is a creature of habit. In the Premiership he continuously runs the club on a shoestring budget in a bid to maximise profit for minimum outlay in return for SD advertising, gambling on a good manager to keep an understrength squad up.

    The problem with this is, other teams are improving their squads and the gap in quality is becoming wider and wider resulting in our current league position. He refuses to release the club’s money to improve the squad but if he thinks the current squad, without quality additions, can compete with the clubs around us and stay in the Premiership it is bordering on stupidity.

    If he (eventually) gets the club relegated again, he will sell the best players to trim the wage bill and collect the £40+ million parachute payment. He will then put a manager in who knows the Championship and provide just enough funds to allow the manager to create a squad of players good enough to get the club back up at the first attempt. Just like he did the previous two times.

    Relegation is indeed an occupational hazard to him, a risk made acceptable because he thinks the benefits of keeping the club in the land of TV money and advertising far outweigh the cost of dropping to the Championship for one season.

    Here’s the problem Ashley, one of these days you will get the club relegated and the gamble will backfire and they won’t get promoted at the first attempt, they may even get relegated again. It could be this time and if it is, any value you think the club may have will just disappear along with all of your investment and you will be left with one massive albatross around your neck.

    The best thing to do to avoid this is to bring in players now. Once you’ve done this, sell up at a reasonable price while you can. We don’t want you, you don’t want us and football will be a much better place without you.

    • Billmag

      You are correct about the gamble backfiring just look at Villa and Norwich they went down with us and are struggling to get back to the promised land, if we didn’t get back up at the first time of asking would Ashley bankroll the club indefinitely, I wouldn’t think so.

      • HarryHype59

        Stoke and Swansea are struggling this year.

    • graham18

      it will back fire soon on the FCB

    • MadMag83

      Agreed. The only way Ashley is going to sell up is if it starts hitting his pocket directly. Once he’s sold any player worthy of desire, the TV revenue decreases when we’re in the lower leagues, fans stay away. Then maybe just maybe he might have to cut his losses. I can’t see any other way because he won’t provide the funds for the club to re-establish itself in the Premier League, and he won’t drop his asking price.

    • jason bright

      Hit the nail on the head mactoon, love the last couple of lines. That hits home, just wish the odious t**t cud read it

    • Damon Horner

      Up for debate whether he wants to sell but your first paragraph is the reason I reckon if there is something genuine happening that he would be seen to want to complete a takeover.

      We know TV revenues will not continue to grow, his advertising has a shelf like and generally speaking, comatose teams like ours ultimately go down. He wants maximum profit? I’d sell now in his shoes before we lose Rafa and go down.

      • mactoon

        That’s the point. He wants £300 million (allegedly, although he has never come out and stated that, just our ‘amazing’ journalists suggesting this!)

        His constant refusal to buy players means ultimately the club will be relegated and the value will be wiped out if we don’t get promotion at the first hurdle.

        Does this mean he is just gambling that Rafa will keep his asset in the Premiership and he is hoping someone will come and buy the club even though he has put them in the bottom three due to his lack of investment or does it mean it is all a lie and he doesn’t care because he thinks if we get relegated he will get promoted the first time.

        Either way the man is someone who knows nothing about football and needs to be removed from it for the good of the game.

        Surely the Premiership and the FA should be looking into this and actively trying to remove owners who just don’t care about football clubs, the fans opinions and love for their clubs and just use them for advertising their other business interests.

  • DeadToiler

    This is a bit unfair on Chris Hughton. He done an excellent job getting us promoted. We did have good players but he kept it together. I’m not sure a Carver or Kinnear type would have done so good.

    • Sickandtired

      I don’t think he was knocking Chris. But the chances of finding anyone else capable of winning promotion, again, first time around are slimmer than a skinny man.
      McClaren still hasn’t managed it. Carver is a nobody. Pardew is still unemployed. Such is the value of Ashley’s former staff to other club’s.

      • Tomb

        For all the McLaren bashing is deserved for his dismal failure with us he can’t just be dismissed as a complete failure as a manager. anyone who wins a trophy with the smoggies and a league title in Holland with an also ran team has a half decent CV. and he was viewed as good enough to get the England job though….

      • Tomb

        We were expected to be promoted first time around on both occasions not due to our manager but the relative quality of our squads. on both occasions those sides shouldn’t have been relegated and although some players left the squads were more than good enough to get promoted. look at the squads of the current top two, Leeds and Sheff Utd, modest at best. I wouldn’t judge managers a failure by not getting mediocre sides promoted

        • Sickandtired

          Sorry like, but the team/squad which got promoted 2nd time around were not the team which got relegated. No one in their right mind would have believed the relegated players would have won promotion.
          11 or so got sold or loaned out. Rafa then bought purely to win promotion.

    • Tomb

      Depends on the players we would recruit. a team with Gayle Ritchie and Shelvey Mitrovic should be strong at championship level likewise Hughtons team had Carroll Nolan Barton Gutierrez Collocinni to call on. a steady manager in the Warnock mould would get those squads promoted comfortably also yet he’s the sort of manager people claim is useless. but we’ve been fortunate to have had three top managers in the second division starting with Keegan

  • Scottie Chugger Dearden

    We go down this time , we are fooked.

    • HarryHype59

      We could be next year’s Stoke, or even follow the Mackems to L1.

      • Geordiegiants

        I think that’s a certainty.

      • Tomb

        the mackems comparisons again, their squad was awful in the championship think they offloaded two or three decent players signed a few free transfers and ended up throwing young players in it was entirely self inflicted. Their remaining ‘star’ players refused to play. stoke is a reasonable comparison though. the signings of Ritchie and Gayle were inspired in that division to be honest.

        • HarryHype59

          If this team gets relegated it will be stripped of any saleable assets i.e. Lascelles, Shelvey, Dubrovka, Gayle, Summer and Richie. They will be sold in instalments which is the Ashley way. The next lapdog manager will get one fifth of that money to rebuild.

          This club will languish in the second tier for years, being bled to death by the vampire that runs it. Only a fool would discount relegation from the Championship ship under the fat albatross.

    • Tomb

      exactly what people said on the last two occasions yet we were favourites for promotion both times as most teams in that league are competitive but low on quality

      • Scottie Chugger Dearden

        I know what your saying first time round we kept the core of players, the second time round Rafa stayed this time the core of the players will go and Rafa won’t hang around and there isn’t a genuine man like Chris Hughton in the Back ground, Sunderland thought it wouldn’t happen to them and same as Leeds, it can happen and this time I think it will this is the most rotten to the core I have ever seen NUFC.

  • Geordiegiants

    Relegation is what eases the moaning and whinging of the spectators. He sticks a couple quid in the pot, buys players that are just good enough to get us up, it’s all happytimes and hey presto a season with no bad publicity and happy smiley faces.

    • Wezza

      He doesn’t though. He creates the illusion that he puts a couple of quid in the pot. No mention of the parachute payments anywhere – this is what he used along with profits and just added this onto the debt!
      Just like he is creating the illusion he is saviour of the high street – a little closer look at that and he is anything but!

      • Geordiegiants

        He is doing exactly the same there.

      • Carl Marks

        He’s not creating an illusion to anyone with an I.Q. above minus ninety trillion –
        the overwhelming majority aren’t fooled by his clichéd clichés –
        he’s subhuman filth

    • Carl Marks

      My sentiments entirely –
      we scrape a lucky one nil win over Rotherham –
      everyone thinks we’ve “turned a corner” and the protest banners get folded away……
      till the next time.

    • Tomb

      yep the only time he authorizes spending is to ensure a return to the premier league why not spend to keep us there. of course we had the sissoko wijnaldum money to requirements invest then.
      we don’t seem to sell anyone for big money anymore either so I can’t see money being made available

  • MadMag83

    I’d take relegation to the conference north if it meant Ashley had to sell at a loss.

    • Carl Marks

      me too!!!!

    • Geordiegiants

      I’m a Newcastle fan, I will always follow my team no matter which division we are in and so will all of our fans. The spectators will be gone though.!

      • Carl Marks

        we all share your sentiments
        however,I really can’t see the necessary numbers boycotting games etc
        which is a massive self inflicted tragedy.

        to quote a line from a song by an anarcho punk band POISON GIRLS

        “Why do you think that THEY are laughing??
        Because THEY have got YOU where THEY want YOU”

  • Carl Marks

    Fatty is the only business man who’s prepared to lose £200m Sky money so he can spend next to nothing to get us promoted back,to where we are now,which of course results in a multi million pound loss for him.
    Conclusive proof he hates us??!!!

    • Tomb

      they didn’t spend nothing last time yes there was a negative net spend but all relegated teams have that. we signed Gayle and Ritchie and kept Shelvey who was on 80 grand a week which ensured we had a competitive squad. a lot of relegated sides sell players whilst also not spending a bean. not saying Ashley deserves credit for that but our relegated squads have been of a strong standard at that level. For the 50 million we received for Sissoko and Wijnaldum we can thank Graham Carr who in hindsight could spot a bargain, Cabaye, Tiote the sort of value addition we don’t seem able to make now.

  • Jonas

    I thought this thinking about the Rio ‘yo yo club’ comment – if he’s been fed lines by Ashley’s PR people (benefit of the doubt though, he might just be that dumb), then they must be okay with the description.
    Ashley probably even likes it as if gives him the excuse to drip feed the concept that this is why we can’t compete to hired goons (e.g. Rio) or trick the dumb (e.g. Rio) – giving him an excuse not to spend from anything from 1-3 seasons, by which time the cycle will begin again after a one year stint in the championship.

    We wont bounce back this time. I hope we dont. Club value halved, only way to regain it is to put money in (he wont) then maybe he’ll actually look to sell, for real.

    • Carl Marks

      my sentiments entirely –
      would be awesome if he not only lost money,but had to spend some!!
      He worships money,so he’ll only tolerate a financial loss for a limited time –
      a financial loss will only occur,
      when season tickets aren’t renewed and there’s a boycott of official merchandise.
      Then and only then,will FCB
      SERIOUSLY!! put the club up for sale –
      By some massive irony,our fans have the power to rid us of this nightmare!!!!
      Why don’t they use it,to speed up his departure,
      leading to our rapture??

      • Damon Horner

        You’ll see, I reckon the profits and failed signings aren’t an accident, like Burnley can right now, I reckon he is preparing this club to function on a championship budget in case we go down.

        • Carl Marks

          The burning question is,
          When are a minimum of fifty plus thousand supporters going to awaken from their self induced coma?
          It’s on teletext/red button,
          Cardiff set to sign Emiliano Sala(striker) for £18m –
          another example of a football club being run as a football club!!
          Ashley knows exactly what he’s doing –
          the shambolic way he’s ran the club has been deliberate/
          intentional !!!

    • Tomb

      I still think if we do go down we’ll be favourites to come back, unless we offload some of our more ‘professional’ players. I know both times we’ve gone down from this league everyone has assumed we’d struggle but we haven’t, mostly because there’s a lot of poor teams in the championship

  • Peter C

    If we go down this season, as it looks likely, I can’t see lightening striking in the same place for a third time. Especially as we will be in a poorer situation, than we were previously.

    We will be looking for a new manager,and looking to replace playing assets, which undoubtedly will be sold off.

    We are looking at years, if not longer, of more decline and heartache, at the hands of Mr Ashley’s business model for running a football club.

    Or should I say, substitute the words, business model, with the words, asset stripping, and vandalism of a once great club and north east institution.

    May God forgive him, because I, and I believe, many tens of thousands of others, won’t.

    • Tomb

      who do you think will stay up though? Cardiff? Fulham? Huddersfield? The bookies have us as fifth favourites to go down which I thinks about right

      • Peter C

        I would like to think you’re right, and we have just enough to stay up, and fatty finally sells up, we can only hope. But I doubt, both of these two wishes will come about.

        It’s anyone’s guess, as to the teams that will stay up.

        I know that’s a bit of a cop out and sitting on the fence.

        But to be realistic any combination of the three, of the 7 bottom teams could go down. If we don’t win on Saturday, it will be really hard to stay up.

        Here’s hoping anyway.

        • Tomb

          I suppose all you need to stay up is for there to be three worse teams than you. I agree we are bad enough to go down but we might get away with it. some seasons theres not even three poor teams I remember west ham being relegated with 42 points and palace further back with 46

  • Carl Marks

    When did a killer whale become disorientated,end up swimming up the Tyne and buy our club?
    Compared to our predicament,I don’t think the Mackems realise how lucky they were having Ellis Short –
    yes,they were relegated to League One under his ownership,but at least he lost money by having the decency to write the debt off –
    something Fatty Arbuckle wouldn’t entertainment for a millionth of a second –
    He came,he saw,he destroyed,he got even richer,that’s why he’s always smirking!!

  • Tomb

    I genuinely think we will finish outside the bottom three but only as Cardiff Huddersfield and Fulham look even worse than us. Home games against Cardiff Huddersfield and Burnley in the next six weeks is a great opportunity to pick up points and I think 35 will be enough. saying that survival should never be accepted as success for Newcastle and it’s depressing that Mike Ashley seems to think this way

  • GToon

    We have always been viewed as nothing more than a shop by that scumbag. If we go down he will simply reorganize his stocks (sell players) to ensure he keeps making a profit for him and Rio Ferdinand to enjoy. It doesn’t matter what league we are in. It’s when we stop making a profit that fatty will start worrying. He’s made a fortune out of our club, just ask the bank that our TV money is in.

    • Toon Arnie

      Good point GToon and also a timely reminder….. Moscow we’re still waiting for a reminder of where the tv money has gone. Being the self proclaimed master accountant i’m dying to hear what you’ve got to say.