We will all be able to look back and laugh at this, won’t we…?

The eleven and a half year reign of Mike Ashley coming to an end.

Mike Ashley says he is close to selling up, Newcastle fans halt their protests so the sale isn’t interfered with, what could possibly go wrong?

Some people have claimed that if this is just yet another case of Mike Ashley having a laugh at the supporters’ expense, there will be a never seen before anger unleashed.

Would that really be the case though?

Far more likely is that there would simply be the most severe kind of protest, the silent type, where thousands more Newcastle fans would simply walk away. With many of them likely to not come back, whatever happens in the future.

If Mike Ashley’s only motivation for the Sky News interview was to try and get through another transfer window, it will be a short-lived feeling of success.

The NUFC owner has had a very good run at it, got a lot of benefits and extra money thanks to his ownership of the club, as it has helped his retail empire expand time after time.

However, Newcastle fans are sick of poor football and zero ambition.

Tens of thousands are still clinging on because they want to support Rafa Benitez and this team, as well as the club, but this is increasingly fragile and primed for collapse if anything changes. Such as Mike Ashley staying and/or Rafa Benitez going.

There won’t be riots in the streets if Mike Ashley is messing us all around once more, instead it will be the St James Park crowd fading away.

Even with Rafa Benitez still here, not a single home match has sold out so far, you don’t need a season ticket if you want to go to the match anymore, just turn up on the day and you’ll get in.

The sense of occasion is rapidly fading and having a season (or more…) where battling simply to stay up is the only goal, only really means something when it is a kickstarter towards better things.

If Mike Ashley doesn’t sell up, you are looking at a club where fans will simply be saying, in ever-increasing numbers, ‘what is the point’?

St James Park won’t empty in one stroke but once the decline picks up speed, not much will be able to turn it around.

Imagining life still WITH Mike Ashley at Newcastle in 2019 and beyond is becoming even more difficult to imagine or accept.

Mike Ashley has ensured that this is even more the case with his raising expectations Sky News interview, claiming a sale of the club is set to go ahead shortly, or indeed very shortly.

Surely this has to be it, hasn’t it?



  • Lostprofit DBC

    A really good article that sums up the reality and seriousness of the situation. I genuinely hope that this is the end of him and it’s not another vindictive act, to wind the fans up. We should also be careful what we wish for. I am a little concerned at reports of Kenyon’s Group trying to raise funds, I hope that includes a transfer kitty. My money is on a rich American, just a hopeful guess mind. A one that will bring Almiron with him?

    • Leazes.

      It is another vindictive act to wind-up fans….. of course it is Kevin.

      The Rockefeller foundation have a moral code since their owner unleashed the horror of Oil exploitation into the world….. they don’t touch dodgy stock or anything which could make them unpopular and that includes American Soccer.

      • Wezza

        He is Kevin?

        • Lostprofit DBC

          Name is Steve.

          • Leazes.

            You sound like a Kevin to me!

          • Lostprofit DBC

            Hope he’s a canny bloke whoever he is!

          • Wezza

            I was gonna say, you don’t sound like Kevin Lee.

          • Leazes.

            you mean he has a sense of humour don’t you?

          • Wezza

            Yes and the fact he isn’t pro Ashley.

        • Lostprofit DBC

          Just a thing we have going.

      • Lostprofit DBC

        Thanks for that Frank! Hopefully not a wind up but he has a funny mind. The reality of relegation may be his reasoning.

    • KennySamsung

      It aint going to happen..
      Ashley isn’t inerested in selling, never has been, all signs show a long drawn out divorce between fat boy and normal people.

  • Paul Patterson

    You would hope so. But sadly Ashley doesn’t deal in hope. He also deals in lowering expectations and strangling ambition.
    He isn’t particularly bothered about relegation as long as the finances are ok, because he can see the club bouncing straight back up. He’s done it twice and had many near misses. That’s the gamble he takes. He’ll happily trade a Keegan for a Kinnear, a Hughton for a Pardew, a Benitez for a whoever. It makes no difference.
    As long as he keeps his advertising and the club is raking in £100m+ per season, he can keep the club indefinitely.
    His idea of success is what is happening now. Low level mediocrity, anything else will bring about increased costs and that’s NOT what he wants.
    Keep an eye on the next shop to dance with administration as that’s where his priority lies. Rafa Benitez, Newcastle United and it’s fans come way down the pecking order . .

    • Lostprofit DBC

      Really good post, sums it up well. Add in his vindictive streak and you have the nightmare scenario. I think he can see possible relegation, a key transfer window and Rafa leaving and he wants away. Fingers crossed anyway.

    • Albert Stubbins

      Spot on.

    • Steven05

      He recently said in an interview his priorities are SpotNeglect and House of Fraser – Newcastle United and it’s fans are not even on his pecking order!

    • Leazes.

      Lowering of expectations is what the chronicle do…. and have done for years….. Ashley could not have done this at any other club, he certainly wouldn’t have lasted this long without Douglas and Ryder.

      Can you imagine this happening at Spurs, Chelsea, Arsenal, Liverpool, Everton, Manchester….. he would have short shrift from the press.

      • Carverlier football

        You say that but the Glasgow press weren’t that much help to the Rangers fans either. The Sons of Strouth guy said Ashley had a tactic of targetting someone to get friendly with in every newsroom. Lee Ryder might be getting something nice for Christmas…

        • Leazes.

          More Douglas than Ryder…. he’s the ‘brains’ in the outfit.

          • Carverlier football

            I passed a guy who looked like Ryder when I was out running early. He must’ve wondered why I was scowling at him…

  • Leazes.

    Excellent article, but I wouldn’t call Ashley’s tenure a ‘Reign’ so much as an ‘occupation’ a bit less than on par with the Third Reich in Holland and France…..

    Ashley is without doubt a ‘falangist’ or as modern journos wrongly call them ‘populists’…. in his case an very much unpopulist.

    • Peaky

      Spot on….always said he’s has the look of Goering about him..

      • Kenny

        Leazes has a way with words, doesn`t he
        😂😂😂

        • Peaky

          Aye….a thesaurus on toast every morning…

          • Kenny

            Monk thinks he`s a former detective, i told him to stop being stupid, he`s Ex MI6.

          • Peaky

            Tractor boy is quiet this morning….🚜🚜🚜

          • Wezza

            He never posts on the weekend. Maybe he doesn’t get paid? However the frequency of troll usernames rises at the weekend.

          • Peaky

            They also seem to come out in swarms when we win….all hail the Ashley,all hail the Ashley….

          • Wezza

            Yes I noted that as well AND they don’t appear when manure are playing too! So in some part Leazes and Jezza were right about the Manchester trolls.

          • Brian Standen

            Just a quick question , why would Manchester trolls waste time on NUFC! It’s not as if we are a danger to either!
            If I have missed something feel free to elaborate

          • Wezza

            I don’t know ask them.

          • Leazes.

            Well ‘Realist’ is obviously Standen….. how many has Simon Carr got I wonder?

          • Wezza

            I’m not so sure I think Realist is BenJones and maybe one of the Lee brothers. I don’t think they’d ever stop their trolling.
            Carr said he knew Fleckman so they’re probably the same person.

          • Leazes.

            You reckon…. he targets me with the same rhetoric.

          • Wezza

            Perhaps.
            He keeps mentioning me but I don’t reply. Maybe we are into something lol. He wants me to bite.

          • Brian Standen

            I target you because you keep bringing my name into your comments!
            And then you are defended by your same little gang of bleating sheep!
            Anyway no time to argue today as had pleasant weekend in York with the missus taking in the Christmas market , but obviously need to get back to ensure I don’t miss the kick off ( but you probably know this anyway given your so keen to post my life into everything you write).

          • Brian Standen

            You see he brings me into it again! I was quite enjoying reading the comments section until he did that, and you wonder why I am fixated!
            I have no need or reason to use an alias!

          • Carverlier football

            I hadn’t made my mind up about Realist. He’s also got Clarko’s (conspicuous by his absence recently?) sense of bafflement when presented with any sort of irony, whimsy or hypothetical situations

          • Leazes.

            Could be right….I wouldn’t know as I blocked him,

          • Leazes.

            I’d love to say something at this point but I can’t.

      • Carverlier football

        Is that why Rio Ferdinand defends him? He’s the absolute spit of Goebbels…

        • Leazes.

          No he defends him because Ashley gave him a huge bag of dosh for doing a S**** D****t advertising photo shoot.

        • Peaky

          😂🤣😂 he’s the spit…..had to google though as I get my Nazis mixed up…

          • Leazes.

            Charnley looks a bit like Himmler…..from certain angles

          • Peaky

            Struggling with Bishop….mmmmm……atwat….

          • Leazes.

            dunno….Eva Braun’s mother looks like Margaret Thatcher.

          • Peaky

            My god she does….Franziska.
            It always puts into perspective when I see those photos of Hitler etc at his Austrian castle how recent those events were…but at the same time it doesn’t look real,more like a film set.

        • Carverlier football

          I always remember Goebbels because he’s the one that looks like Rio Ferdinand :)

    • Angelswithdirtyfaces

      And of course the Falangists executed everyone they could find who wasn’t of the one true faith after Franco took over. The revenge motive might well be on the FCB’s agenda.

      • Leazes.

        they’re pretty nasty.

  • Wezza

    Good article and you’d think that wouldn’t you?
    Although lately I’m fairly sure those season ticket holders will still renew. Still pay their hard earned cash for 17th or above mediocrity consisting of:
    – A club with no backroom staff, just an MD.
    – 17th or above aim year on year.
    – Owner taking hundreds of millions per year – of the clubs’ money.
    – Being lied to repeatedly (proven in court) and via KBA and Chron.
    – Having freebies, loans and cheap replacements.
    – No investment, no investment in academy etc.
    – Asset stripping (not much left)

    So if they want to continue to put up with that, then thats their choice, but for me, I am out until he goes… and I don’t think that will be anytime soon.

    • Leazes.

      This is a club with huge problems. The problem here is 50k is the limit on a club which isn’t a well supported city club…. its a poorly supported regional club.

      In the modern era with a roof over the top of the windswept hill and with transport links to the doorstep from Hobbitsville via Shineyton its can be run as a failure.

      The press here big up the club constantly and the fans are lauded for loyalty to failure but as I said this is a different crowd to the one Ashley inherited, lots of students, women and kid have replaced the old guard. They aren’t loyal to the club, they aren’t bothered about the club, its a matchday away from Seghill, Cramlington, Hetton le hole, Bishop Auckland, Ashington.

      The Chronicle dropped the Name ‘Newcastle’ years ago…. its a regional paper printed on Teesside now, with its headquarters on Salford quays and an office in the Bigg Market. It knows who its readers are…..

      Ashley doesn’t have to fill a stadium with partizan football fans, he has day tripping soccer fans….. I’d say at least 10k from Sunderlands catchment area…..

      ….does it matter? Well yes, the result is customers who don’t care and a club that is happy to milk them, and a press who know the truth but play along with the game.

      No other club is surrounded by this much betrayal, even the MAG’s Mark Jenson is awarded the Order of the faint heart. The chronicle appointed reporters on the basis that the paper covers more than one team and had to be neutral…. so the appointed Ryder a boyhood Liverpool fan, Douglas a Bradford fan and the other one who’s name escapes me but I tweeted him to ask his club and he said Carlisle…

      None of these Journalists have the club at heart and neither do half of Ashleys customers…. and you can add to that those call themselves diehards but are nothing more than trainspotters on a jolly boys outing!

      A Unique Club…. geographically isolated….. USED and ABUSED by owners press and customers.

      Ashley can do it indefinitely if gates are maintained, but there’s been a drop on last season….. 20k signed up to a pledge if Rafa goes….

      Half of that and we can topple the Chelsea fan in the coming years.

      (No I don’t believe the sale is genuine….he’d have to buy another club to advertise his online business)

      • Peaky

        😂🤣😂 “The Order Of The Faint Heart”….absolute classic…

        • Kenny

          I`m off for an early dram
          😂😂😂😂

          • Peaky

            Aye we are….that’s when the missus gets ready….divvent kna what the hell she’s deeing……

          • Toontaff

            I’ll tell her to hurry up…………..

          • Peaky

            If you don’t mind….😳

      • Sickandtired

        Your most lucid statement in some time. Bravo.

      • Ken

        So true and so sad

      • Billmag

        Canny post the only thing I didn’t like about it and you have a habit of mentioning it, you don’t have to live within the sound of the bells of the ground to be a die hard fan.

        • Leazes.

          Yes I do.

          • Billmag

            Why ??

          • Leazes.

            It has meaning….. the club is intrinsically the beating heart of the city not the region.

          • Billmag

            Ay where would the club be without us away supporter’s, a canny bit richer that’s for sure.

          • Leazes.

            United get nothing from it, you get a long bus ride, beer, see new places, and an escape from whatever it is you are escaping from……

      • Mark Davies

        Youre going to be gutted if he goes. What will you have to moan about then. Tosser

      • KennySamsung

        You should set up your own group Leazes.. some of your comments are class and hit the point. You could with a bit of ‘humour added in’ make a good leader. How about it?

      • justchampion

        Just confirm for me your issue if a fan hails from cramlington, as I do? What are you insinuating?

    • KennySamsung

      After listening to Leazes I’m definitely not renewing

  • Davey drape

    I said at the start of this season /protests something definitely had to give this season and I still believe that

    • Leazes.

      ……its not going to be easy as that, this is long haul against Ashley….. watch what happens in December…..nothing!

  • GlasgowMag

    I’m usually a glass half full type of guy but on this one I just cannot see him selling ever!! I suppose the only difference this time is Rafa is holding all the aces!! No matter how much the SD PR machine [email protected] is thrown in his direction the Rafa Poker face is still in tact!! Well of to get some paracetamol Christmas works night out last night and hangover is still raging!! 🍷🍷😱😱

    • Tweed Mag

      Irn Bru and a sachet of ‘resolve’ will do it

      • Leazes.

        I hear Buckfast is good for hangovers.

        • GlasgowMag

          Come on guys you will be recommending the fried mars bars next!!🤔🤔😂😂🤣🤣

          • Leazes.

            My mistake….it gives hangovers, don’t do it.

        • Tweed Mag

          Yes, only if you want to go in to a coma

      • Wor Lass

        Have they started making Resolve again? That`s the best hangover cure I`ve ever had but they stopped production a few years ago for some reason. If you can still get it tell me where – I`ve got a sneaking suspicion it might come in useful over the next few weeks!

        • Tweed Mag

          Blimey, I better check the dates on the box. I only need it once or twice a year (don’t get out much, my carer hides my shoes).

          • Wor Lass

            I reckon it`s at least 5 years since it was discontinued. I ask in Boots every time I come back but they never have it. If you`ve got a few boxes in your fallout shelter send a few my way!

          • Tweed Mag

            She who must be obeyed reckons the box was thrown out two/three years ago as it was way out of date. What a waste, it was a box of 10, with at least 4 left. I need to get out more.

          • Wor Lass

            Not now – no Resolve!

  • Tweed Mag

    The sale of the club may not be close, or even an option for Ashley. One short interview on Sky (most likely scripted) and a media frenzy has led to a sort of ceasefire between the regime and TMG. One thing is sure, the fan base has most definitely changed, with more ‘day trippers’ and ‘socialites’ attending the matches. Fair enough, but they do little to make Ashley change his mind about ambition and investment as he knows full well they will continue to pay for tickets.
    Ashley has no passion for the club, his life is ruled by money and the power it gives him. Boredom, or a failure of his brand will cause eventually make him sell, but in the meantime the day trippers and the owner are stuck with each other.

    • Leazes.

      More ‘social club’ than ‘socialite’ :)

  • Chris-Chapple

    more like the end of the boycott and the beginning of another 10 years of Ashley

    • Leazes.

      The Boycott is still on as as as I’m aware and protest will continue with Huddersfield, and online and with journalists….. I can’t believe Ryder and Douglas and especially Bird and Jensen falling for it so easily….

      …..Kenyon is a mate of Llambias.

  • Taz

    The bloke is just one fat lying disgrace of a human, I don’t believe a word that comes out of his disgusting mouth. FCW OUT

  • mentalman

    I dont see how protests will interfere with a sale

    • Andy Mac

      Me neither. Protests are the only thing fans have to aim at the Fatman. An empty stadium against Wolves would have made headlines around the world

      • Leazes.

        Might yet be empty on 90 mins

  • Toonrobbybobson

    Crossroads for the club.

    If this is not it then simply its the beginning of the end of the club as we know it. Multiple things will happen with a domino effect.

    * No players will come in.
    * Rafa will leave.
    * Better players sold/want to leave.
    * Fans will begin giving up as there is no ambition.
    * Club will be relegated and maybe again.
    * Club will be asset stripped.
    * Club will be sold/worse administration.
    * Damage done and club will never be what it could have been.

    Something along those lines. Rafa leaving will be a catalyst as no one decent will come in and no good players will come and our better players will leave/be sold. Ultimately it will mean a relegation at some stage with a poorer team, poorer manager and less fans to support the club.

    Its a critical crossroads for the club on so many levels. Ashley is a parasite and don’t believe a word he says.

    • Chris-Chapple

      like it until you got to fans giving up, after 11 years, two relegations the fans still fill the ground

      • Leazes.

        Different fans…

      • Toonrobbybobson

        Some yes all no. Simply that is the reality. If the club showed ambition there would be waiting lists easily. Every fan is different and each to their own but certainly Ashley has turned a decent size chunk away and will continue to turn off more going forward.

        The club needs a new direction under new ownership. The club will grow again then.

      • nufcslf

        Totally agree other than those that still go are clueless sheep that know f**k all about football. Not fans in any shape or form. Real football fans have either give up going/cancelled season tickets and been replaced by happy clapper fair weather corporate wankas. Club is in real trouble, fatty goes on the telly tellying bold face lies and his reward is a full house against Wolves. Laughable and not a fan amonst them. RIP NUFC.

        • porciestreet

          Hes already got the full house with ST sales.
          Even if not one fan renewed a ST, the prawn sarnie brigade will ensure that fatty gets his lb of flesh.
          Sad but fact.
          FATBASTADOOT.
          HWTL.

  • Dingus

    It should already be over. Fact is, Newcastle fans are collectively too stupid, unable to see the bigger picture. Too indoctrinated with the idea; “yiv got to support the forkn lads like”. That stadium should have been empty a long time ago. Even when an organised group starts to gather steam, their stupidity fucksitallup. NUFC is a lost cause. Ashley is here to stay.

    • Mike Ashley

      I really hope youre wrong but i know you’re right lol

      • Leazes.

        Tell me Mike is there any truth in the rumour that you are selling?

        • Mike Ashley

          All i can say is no one has approached over the club and met valuation of 6 curly wurlys and a crate of tangy toms. i also want to save my pennies for the HoF and debenhams merger, BUT talks ARE at an advanced stage with my local kebab on my order. Did you fancy a garlic bread with cheese?

          • Westdentoon

            I’ll have some cheesy chips pls..

        • KennySamsung

          Sound like trolls to me or mackems

    • Dillon Tovak

      I caught 10 mins of man utd on the radio earlier and they said OT was “emptier than I’ve ever seen it, obviously the fans are voting with their feet”.
      Our fans think voting with their feet is walking to the pub after the game and whinging.
      Ashley out.

  • Carverlier football

    I’ll stick my neck out and say Ashley will be gone in 5 years. Survive this season, down next, his Championship luck runs out and we stay there (or go down again), tv money and crowds dry up, he tries to extract as much out of the club as he can before selling for whatever he can get.

    • Mike Dixon

      no way the club will be worthless

  • Jamarcas

    Sorry but what are the fans going to do sunday will there be a protest?

    • Mike Ashley

      No they’ve called it off until the Huddersfield match

  • JohnnyH

    He’ll be here for as long as he can bleed the clubs money for use elsewhere.
    Next season………..
    Rafa gone
    Any player with a better future somewhere else gone
    More no-cost players in
    Stadium looking shyte
    Same third rate training facilities
    Continued struggle to survive in PL
    Or struggle in Champoinship
    50.000 rock up every other week to support the team, which perpetuates all of the above.

  • BigHairyDog

    After his unscripted interview on Sky News where he boldly claimed the club was al but sold and it might even go through by mid-January, if this doesn’t happen he’ll have lost any credibility he had left in the south. He’s already lost all credibility with his peers in the north as we know, but he still had some left within the capital, not for much longer as his lies unravel.

  • X,WHY,Y MAN.

    I don’t think the man cares how he is perceived and his latest statement is done with the aim of meeting objectives.

    1. Stop the protests in their tracks so they don’t rock the boat.

    2. Once the protesters are silent, Try to get enough points on board before the end of January.

    3. Use the sale to extricate himself from the upcoming window and get through it without spending much.

    4. If he can do that and stop Rafa leaving before the end of the season then job is done to achieve objective number 5.

    5. Stay in The Premiership for another season to get the T.V Money.

    If Rafa leaves in the summer without signing a new deal then they ain’t bothered because they can bring in a mug and get back to bringing in their cheap young foreigners.

    I would love to say it is the end of Ashley but I fear there will be more misery to come !

    • Carverlier football

      I don’t disagree with any of that. I do however think that it’s a tactic which will eventually run out. People might still be fooled (or apathetic), but people are only travelling from compliant to anti-Ashley, nobody is going the other way. It’s like the tide; this wave might be receding but the next one will be higher up the beach. However, it’s taking too long and who knows when it’ll come to a head…

  • wheyayeman

    To those who have made efforts to the effect “a fan protest might put off a buyer” It won’t. Use your brain! Any prospective buyer knows full well how unbelievably gracious and patient (or gullible and stupid) we all are – after watching our beloved club dismantled and [email protected] all over while we paid for the Privelidge. If all we can manage in response to 11 years of destruction and misery is a half arsed stay away for a single match the next owner might be twice as bad as Ashley and will be well aware they can expect nothing less than total compliance wirhout reprisal from ”’the faithful”. All Ashley does is get Bishop to script an interview once every couple of seasons and any discontent vanishes as we shrug our shoulders, aimlessly put our heads down and hope for something which isn’t going to happen.

    • Mr_Kinnear

      Sadly you have got this spot on. The boycott and protests have been weak and badly supported. Any takeover will be by business men who see that the fans pay their money and just moan. That’s not really a big problem, they get the money anyway. I can’t see a takeover happening and expect some last minute problem “No funds to buy the club and timewasters” is my bet this time.Deja vu

  • Shipcote Willy

    Ashley continues to run rings around the media and most of the gullible fans who continue to fall for it despite 11 years of lying, broken promises and running the club down. Nothing will change whatever happens in the next few months apart from a new manager with Ashley ‘still committed to the club’ and moaning fans filling the stadium.

  • Wezza

    Still no developments because there won’t be any!

  • Chris

    Being a foreign fan, I can only say so much because i don’t live there…however..
    I would suggest supporting fully until we get enough points to stay up, then protest the sh*t out of the team if Ashley is still around (likely). I agree the team needs the support, we’re quite fragile in terms of going down. Walkouts, boycotts, whatever down the stretch. It’ll be an easier sell to the on the fence.

  • zack

    i actually think it sells this time, seems no use in trying to survive for one more season in the PL which you would absolutely go down without rafa, trying to desperately sell the club to no one who would pay and losing all your value. but it is mike ashley, so that might seem like a good idea to him.

  • Rev

    The article is spot on though isnt it, he either sells or even the die hard fans say whats the point and stop going. Whatever he is he’s no mug as a business man, he knows that if the club is damaged or past its sell by date he aint going to get the £300m or whatever. Its Xmas, we haven’t had a miracle for a while, i reckon it could happen.

  • Mr_Kinnear

    He is pocketing lots of money from the club, why sell. Let’s all see what happens by the end Jan

    • HarryHype59

      He will have pocketed another eight figure tranche of this years TV money by the end of January

  • Azza

    I don’t understand why all of a sudden fans are believing what ashley is saying?

  • t00nraider

    We are better than last season after summer investment. Why not just support the team and help make the recovery quicker. He spent £90mil net in 12 months not so long ago when money was available. With Rafa and Charnley we can continue to climb the league.

    • robbersdog

      We made a £20m PROFIT during the Summer transfer window. That isn’t ‘investment’, it’s carpetbagging.