In eight days time there will be a Newcastle fans protest against Mike Ashley at the Sports Direct HQ.

No Newcastle game to yet another international break, NUFC supporters continue their campaign in Ashley’s own (work) backyard.

The final details have been confirmed, with Newcastle fans asked to meet between 11am and 11.30am outside the main entrance of Sports Direct at Shirebrook.

These instructions are for those supporters making their own way there but there is also coach travel laid on at cost price from Newcastle.

Leaving at 8am on Saturday 17 November from Strawberry place outside St James Park, there are still coach places available and these are £9.21 (£8 plus £1.21 booking fee) and can be booked HERE.

The Magpie Group

‘If you are planning on making your own way to Shirebrook for our protest on Saturday 17th November, we will be meeting between 11am and 11:30am outside the main entrance of Sports Direct.’

The Mag – 4 November 2018:

The next phase of protests against Mike Ashley, sees Newcastle fans targeting Sports Direct.

The full list of planned announced protests (so far) are detailed below but the Bournemouth home game next weekend won’t be targeted, in respect of that being the weekend of remembrance.

Instead, the next protest will see attention switch to the Sports Direct HQ at Shirebrook.

This is around 150 miles from Newcastle and for those wishing to join in the protest, coach travel has been laid on from outside St James Park.

The Magpie Group announcing that the travel will be at cost price, with coach places able to be booked HERE for only £9.21 (£8 plus £1.21 booking fee).

The coach(es) will leave at 8am from Strawberry Place on Saturday 17 November, this being international break weekend.

The Magpie Group:

Saturday 17 November 8am

Shirebrook head office – Join us as we head to Sports Direct HQ to protect against Ashley

The Magpie Group coach travel to Shirebrook to protest against Mike Ashley. Coach will leave Strawberry Place at 8am.

Coach will be run at cost price.

The Mag – 1 November 2018:

Thursday has seen a new statement released by The Magpie Group ahead of the November and December protests against Mike Ashley.

These kick off on Saturday (see below), the day of the Watford match.

The Magpie Group add that they are also working on other protests against the NUFC owner but can’t make those public as yet.

New statement from The Magpie Group – 1 November 2018:

The Magpie Group have consulted as many fans as possible to come up with our next phase of protests against Mike Ashley’s running of our football club.

We’ve read hundreds of emails and messages, organised public meetings to listen to what fans want and polled those in attendance to get a feel for the most popular courses of action.

Three basic principles came up time and again. Protesting his store, protesting at games, and emptying seats at games. Given the popularity of all of these options, we see no reason to choose one and will organise and promote them all.

The games against Watford, Everton, Fulham and Liverpool will have a mix of pre and post match protests. For the home game against West Ham on December 1st we’re asking fans to enter the stadium 11 minutes after kick off. For the televised Sky game against Wolves on December 9th we’re advocating a total boycott.

We’re working on other activities we’re not currently in a position to make any public announcement on, but now it’s up to you. Democracy will win. The Magpie Group events that are well supported and effective will be more likely to be repeated in the new year. Those that the wider fanbase choose not to back in significant numbers will be less likely to form part of the ongoing actions. We need as many volunteers and active participants as are willing.

For those that choose not to partake in any of the events organised, we fully respect that decision and accept that a consensus will never be possible. It’s a personal choice. There is no reason for any animosity on the stands, on the streets or on social media.

Those fans that join protests and those that don’t, the team and the manager are Newcastle United. We all want what’s best for the club and do all we can to achieve this aim. The Magpie Group support everyone working for a better Newcastle United, however they feel is right. One man is working against Newcastle United and all of us that make the club. His only aim is to grow his retail empire at our cost.

Mike Ashley is the reason The Magpie Group was formed and we will continue to fight for a better future for Newcastle United.

The Mag – 27 October 2018:

Mike Ashley is set to face ever growing protests against his ownership of Newcastle United.

Friday night saw The Magpie Group announce a rolling  programme of protests that will ramp up the pressure on the billionaire.

Matches and his retail empire will be targeted (see below).

Protests are to continue pre-match outside the Sports Direct shops at St James Park and in Newcastle City Centre on Northumberland Street. With also post-match protests outside the main Milburn reception at the stadium.

The much called for one-off boycott of the Wolves match has been announced, as well as a request for fans to refrain from taking their seats until the 11th minute of the home game against West Ham.

There are also Sports Direct protests planned for at the SD HQ at Shirebrook, as well as before the games against both Everton and Liverpool, on Merseyside.

Mike Ashley’s PR minion Keith Bishop informed his boss that he didn’t need to worry as the protest would have blown over by September..

‘This is not blowing over’ and Mike Ashley must realise he is sitting on top of a crumbling mess of his own making and the only course of action for him, is to finally accept he has to sell NUFC for a fair market price and let somebody else take over who is willing to make the club work for everybody, not just his own selfish ends.

To help make this all happen as smoothly as possible and on the biggest scale that can be achieved, there is a meeting this Thursday (1 November) at 7pm the Tyneside Irish Centre, just down from St James Park (next to the Chinese Arch/Rosies Bar), an invitation to fans to come along who want to get actively involved in helping to make these protests happen.

The Mag – 26 October 2018:

Friday night has seen The Magpie Group announce a major escalation of the protests against Mike Ashley.

The Newcastle United fanbase is being  asked to support a whole range of plans to exert pressure on the club’s owner.

The protest plans announced, extend over the next two months.

The big one will be a boycott of the Sky Sports televised Newcastle v Wolves match on Sunday 9 December.

Many Newcastle fans had backed this idea and it was time sensitive, as tickets will go on sale on Monday (29 October) for the game.

A boycott needing to be announced before then, so fans are made aware before they are to buy a ticket, as well as potentially booking accommodation and travel.

In short, the schedule of protests announced by The Magpie Group is:

Saturday 3 November 2018

Newcastle v Watford

After the game a post-match protest outside the Milburn reception

Saturday 10 November 2018

Newcastle v Bournemouth

No protest planned in respect of that being the weekend of remembrance.

Saturday 17 November 2018

No match as it is international break.

A protest at the Shirebrook HQ of Sports Direct.

Saturday 1 December 2018

Newcastle v West Ham

Fans to delay heading into the match until the 11th minute.

Wednesday 5 December 2018

Everton v Newcastle

A joint protest against Sports Direct in Liverpool.

Sunday 9 December 2018

Newcastle v Wolves

One-off match boycott.

Saturday 22 December 2018

Newcastle v Fulham

Protests outside the Sports Direct shops on Northumberland Street and at St James Park, plus another protest outside the Milburn reception.

Wednesday 26 December 2018

Liverpool v Newcastle

A joint protest against Sports Direct in Liverpool.

  • Themoscow72

    Be the same six usual suspects making all the headlines in the paper out of the 50,000 the self appointed fans spokesmen going against Rafa and Lascelles.
    Why not do something useful and find a buyer or go to a non league game.
    Off to Loughborough Dynamo’s that day to follow Morpeth but sadly by train so might have passed you on the way. Be lucky if there are a dozen of you.

    • Kenny

      Are you not driving the coach

      • Paul Patterson

        He’s predictable as sin with his comments.

        • Kenny

          That he is

        • Themoscow72

          As are the Magpie Group with the same old rubbish every day. Not any attempt to find a buyer. Not any attempt to buy the club. Would say they are a complete waste of time but they do affect the players as Lascelles has said. They will be happy knowing that.

          • TheFatController

            I thought the idea was to ‘encourage’ Ashley to stop making it impossible for potential buyers to follow up interest when they realise he is impossible to buy off because he changes the asking price, and wants plenty of ‘benefits’left in place when it changes ownership?

            Have you had your head in the sand, or been stuck in a lift, for the last year?

          • Big Hairy Man

            The club is not for sale, never has been.

          • Wezza

            That line is wearing a bit thin now don’t you think?
            Do you really expect a small group to find a way to raise 400m? Can’t be done and thus your buyer excuse is invalid.
            If you really are a Newcastle fan you’d be unhappy with the way the club is ran. We don’t even have a board ffs.

      • JohnnyH


    • TheFatController

      Surely Rafa is the same as the boycotters?

      ‘I won’t sign a contract because you won’t take the club seriously ‘

      ‘I won’t attend the wolves game because you won’t take the club seriously ‘

      Looks like the same refusal to condone Ashley and his running of the club

      You really are devoid of a rational logical brain Mugpie. Rafa is the biggest protester of Ashley our of all of us.

      • Themoscow72

        Rafa has asked for the fans support and said he will review his contract situation in April . In short he is staying.

        • TheFatController

          No, Rafa said he wouldn’t mention it in interviews until April.

          Because you’re illogical, let me explain that this is Rafa saying ‘I’m leaving, it’s obvious I’m leaving, and so the negativity of my leaving cannot be mentioned again. If you ask why I haven’t got a new contract, I’ll say it’ll be discussed in April. One month before I leave – yes, it’s obvious I’m leaving but I’ll not allow you to mention weekly that it’s obvious I am, as it’s totally negative and not what I want given we have a season left to run of my only contract I’ll have with the club ever…’

      • Hughie_Gallacher

        True. Hence his popularity. In contrast, Pardew was always seen as Fat Boy’s patsy.

    • Wezza

      Why does it bother you that much? What are we supposed to do? Take it from FCB or try and drive him out. And if you say he is a good owner you are trolling. May be in the monkey tonight.

  • mentalman

    There’ll be a lot of publicity showing MA nowhere near the place while nufc fans are outside intimidating other victims of MA

    • Carverlier football

      You really want these protests against Mike and his tat shop to stop, don’t you…? Well you can take your mind off it by telling us all about the amazing bargain players signed by our rivals who are, with no exception, better than our bargain signings

      • mentalman

        Long may they carry on as far as im concerned i just don’t see why sports directs staff and customers need to be dragged in to it.

        I’ll give you two examples to start

        We signed hanley he barely played and left with the club losing money, brighton signed duffy for a similar amount did well for them in the championship and is still doing well for them.

        We bought daryll murphy did well but was never going to be involved in the prem. Again Brighton bought murray for a similar amount, he out scored our top goal scorer in the last two seasons and is set to do it again this season

        • Carverlier football

          Right then, ok, Brighton signings… So my (and many others) original point was bargain signings are hit and miss at best. You’ve taken two selective Brighton signings and compared them with two selected Newcastle players -why pick Hanley and not Clark, or Lejeune, or Fernandez?

          So taking just the last two seasons, BHA permanently signed 16 players for under £10m, most of them not youngsters. Of those players, Ryan and Gross have been a success, and I don’t know how good Montoya is but he has at least started a few games this season. There are no other regular starters in there. Maybe injury is a factor in some cases, I don’t know BHA well enough and I’m willing to be educated, but as far as I can see that is a bargain success rate of less than 20%. I therefore have seen no evidence that Brighton’s bargain shopping has been any better than ours.

        • TheFatController

          Why are you mentioning only two signings?

          Everyone knows in football you will get some good and some less good signings.

          By highlighting only the less succesful and comparing them to successful signings elsewhere, you look like an idiot. Why? Because you could say Fernandez and Lejeune are every bit as good as Duffy and similar money.


          • Wezza

            That’s a troll.

          • mentalman

            Just shows the level of maturity on this site.

            I’ve never argued that rafa has had his hands tied with having to buy in the bargain basement. My point was simply that he has made some bad signings and other teams have spent similar amounts on better players. I only used 2 examples but there are a lot more.

            I didn’t use fernandez or Lejeune as examples because their transfers weren’t at similar times. Perhaps if we’d bought fernandez 2 years ago he would have cost a lot more.

          • Geordiegiants

            Fergie made some terrible signings, Keegan did, Arsene Wenger made some shocking signings. What’s your point?

          • mentalman

            We weren’t talking about other managers. We were talking about rafa

          • Geordiegiants

            We were comparing Rafa with other clubs signings.

  • t00nraider

    For those protesting. Please try not to show us up too much.

  • Geordiegiants

    Please don’t go with your sports direct tops on FFS.