A great turn out of Newcastle fans today in London in protest against Mike Ashley continuing as NUFC owner.

The main focus being a demonstration outside the Sports Direct flagship store on Oxford Street.

This protest action was organised by the London Magpie Group and full details are below, if you would like to help them in the future.

Here are a few photos of Saturday’s protests as Newcastle fans took to the streets of London:

London Magpie Group Press Release from Monday:

Taking the fight to Ashley’s back yard

‘For many Newcastle fans, this summer’s transfer window was the final straw.

After years of underinvestment, neglect and rank incompetence, many supporters had seen enough.

In response, we’ve seen a new wave of fan activism aimed at ousting Mike Ashley.

This has included protests at St James’ Park and on Northumberland Street, upcoming boycotts and a protest planned for next weekend at Sports Direct’s Shirebrook Headquarters.

To this point, a lot of this activism has taken place in Newcastle itself, where the club is and where the vast majority of supporters are.

However, Mike Ashley’s business interests are spread throughout the country and, more and more, globally.

London Magpie Group is now mobilising to take the fight to Ashley in London – in Parliament, across the City and at his places of business.

We are a growing number of fellow Newcastle fans based down South, who are driven by the feeling that we have to stand up and be counted.

We can no longer sit back and watch one man’s reckless behaviour, greed and questionable morals ruin our club. His focus clearly isn’t Newcastle United and his time is up.

Next Saturday afternoon, to coincide with the protest at Sports Direct’s Shirebrook HQ, we’ll be outside the company’s flagship store on Oxford Street. We want to send Ashley a clear message – we’re everywhere, we’re angry – and we want Newcastle United back.

We’ll be meeting at All Souls Church, Langham Place, W1B 3DG, at 11.45 AM on Saturday 17 November, before going to Sports Direct Oxford Street at midday for a peaceful protest.

If you would like to get involved, email [email protected] to confirm attendance. Find out more on our website www.londonmagpiegroup.co.uk and follow us on Twitter @group_magpie.



  • X2

    Brilliant! Well done. It all helps to get rid of the lying asset-stripping parasite and to one day get rid of the sickening Sports Direct tat shop adverts plastered all over SJP. Boycott Wolves.

    • Pezza

      Except it doesn’t

  • Leazes.

    Well done guys!

  • Carverlier football

    Great work. Keep it up!

  • JohnnyH

    Massive well done to all who gave their time for this.

    I still think the protest banner may be a bit too subtle for the average punter. It looks very similar to Ashley’s own advert.

    Maybe something like “Death to the fat asset stripping parasite” ??

    • Wor Lass

      Like it!

  • Kenny

    Hats off to the protesters but will people who don`t follow Newcastle understand the banners.

    • graham18

      possibly not but one thing is for sure they will give the FCB even more bad publicity in the capital along with his sports direct empire~thats what they are targeting.But nevertheless well done to them.

    • Billmag

      Probably the cockneys won’t understand, see his shares have dipped again. Got a bottle of GLENMORANGIE off my daughter for my birthday Kenny so I will celebrate his shares going down again, any excuse will suffice.

      • Kenny

        best news i`ve heard today

        • Wor Lass

          He hasn`t invited you over to try it out!

      • Peaco

        Believe you me, they got it. You’d be surprised how well informed people are about fatty and his odious business practices.

        • Billmag

          Nice one m8 every bit helps.

  • t00nraider

    Beautiful singing.

  • Leicester Mag

    Well done. I’d enjoy reading this more if it wasn’t masked by a truckin advert. Is this a fans forum or click bait for a pile of advertising

  • Ba ba.

    Advert lark ffs

  • Peaco

    Massive thanks to Paul and Shaun at London Magpie group for organising this afternoon’s activities, had a great afternoon and met some great people. I especially enjoyed plastering Keith Bishops office with our promotional material!!!!

    • graham18

      Should of put the windows out

  • Dillon Tovak

    A random passerby would think this is a sports direct parade. The banner doesn’t make the intended impact.

    • graham18

      Believe me it will

      • Dillon Tovak

        Ok I now believe you. Your argument was compelling.

        • graham18

          lol

  • toonterrier

    Anyone know how many protesters showed up. Well done to the ones that did but looks like a small number which wont bother fatty and he’ll probably buy them a burger for displaying the adverts..

    • Peaco

      It was a decent turn out – about 30 by my reckoning. Not everyone was in every photo as others were busy handing out fliers. The most important thing is the people who were persuaded not to spend their money in sports direct today!

  • KennySamsung

    In the face of the no mark.. a kick up the Ash!!

  • Martin Rooney

    Irony that my visit to the page also has an advert from sports direct on it unbelievable that Jim and Mark are receiving payment from Mike Ashley and his company to line their pockets whilst helping him sell more dhame on you,🤔🤔

    • Wor Lass

      It`s your cookies, Martin. They pick out the sites you go on the most and present them back to you.

  • Leicester Mag

    Expecting to see Moscow protesting tonight in Loughborough after Morpeth lost

    • Wezza

      He wasn’t there, it’s all an alter ego creating a character that doesn’t exist. It’s schizophrenia.

      • Themoscow72

        Of course I was there train down team bus back. Least I did something useful with my day unlike the protesters.

        • Toon Arnie

          You’re obsessed !!

    • Themoscow72

      Had enjoyable day but Morpeth missed a penalty and had a goal disallowed.
      Nice clubhouse but poor attendance would say less than 100 with round thirty Morpeth followers. The Prior pub was a bit posh but the Rose and Crown in town very good. Came back on team bus but least it was still a good day unlike the protesters had.

      • Toon Arnie

        You have an unhealthy obsession with the protestors. You’ve made it clear you support Ashley and his asset stripping ways and people are happy to give you space to worship him so why not just let the protesters do their thing without the snide comments ?

      • Toon Arnie

        That sounds like your day has been sourced via Google ? This reeks of desperation Moscow – are you sure you were there and not near Oxford Street with your binoculars ?

  • Wor Lass

    Well done to all involved regardless of how effective anyone thinks the banner may be. Actions speak louder than words and anything that keeps the opposition to the fat barsteward in the news has to be a good thing. He hasn`t started to lick rafa and the players because everyone`s happy.

  • Themoscow72

    Yet another pathetic protest with round twenty people turning up. No doubt very few members of the actual London Supporters Club there. Will the shoppers care. They probably did not even know who they were and walked straight past them. A complete waste of time as no bid has been put in and the twenty of you have been protesting for three months.

    • Toon Arnie

      So what will you be contributing in the stance against Ashley or do you support his asset stripping ?

  • X,WHY,Y MAN.

    Well done to all those who participated, Small acorns and all that.