Monday morning has seen confirmation of a protest against Mike Ashley in London.

Newcastle fans will protest this Saturday outside the Sports Direct flagship store on Oxford Street in London.

This protest action has been organised by the London Magpie Group and full details are below, with the protest set to take place from noon on Saturday.

This is timed to coincide with another protest which will take place at Shirebrook, Newcastle fans travelling to the Sports Direct HQ on Saturday to also protest there.

A coach at cost price (£8 pus £1.21 booking fee) is running from Newcastle on Saturday morning to the Shirebrook protest and for details on how to book go here.

If you are up for joining in with the London, Oxford Street protest, details are below.

London Magpie Group Press Release:

Taking the fight to Ashley’s back yard

‘For many Newcastle fans, this summer’s transfer window was the final straw.

After years of underinvestment, neglect and rank incompetence, many supporters had seen enough.

In response, we’ve seen a new wave of fan activism aimed at ousting Mike Ashley.

This has included protests at St James’ Park and on Northumberland Street, upcoming boycotts and a protest planned for next weekend at Sports Direct’s Shirebrook Headquarters.

To this point, a lot of this activism has taken place in Newcastle itself, where the club is and where the vast majority of supporters are.

However, Mike Ashley’s business interests are spread throughout the country and, more and more, globally.

London Magpie Group is now mobilising to take the fight to Ashley in London – in Parliament, across the City and at his places of business.

We are a growing number of fellow Newcastle fans based down South, who are are driven by the feeling that we have to stand up and be counted.

We can no longer sit back and watch one man’s reckless behaviour, greed and questionable morals ruin our club. His focus clearly isn’t Newcastle United and his time is up.

Next Saturday afternoon, to coincide with the protest at Sports Direct’s Shirebrook HQ, we’ll be outside the company’s flagship store on Oxford Street. We want to send Ashley a clear message – we’re everywhere, we’re angry – and we want Newcastle United back.

We’ll be meeting at All Souls Church, Langham Place, W1B 3DG, at 11.45 AM on Saturday 17 November, before going to Sports Direct Oxford Street at midday for a peaceful protest.

If you would like to get involved, email [email protected] to confirm attendance. Find out more on our website www.londonmagpiegroup.co.uk and follow us on Twitter @group_magpie.



  • Themoscow72

    Be half a dozen people but at least not the usual suspects who are travelling to Shirebrook. A complete and utter waste of time and a pity that they have nothing better to do with their lives. Why not do something useful and fly to Dubai and find a buyer or go round a few venture capitalists during the week.
    Very sad. Going to Loughborough Dynamo’s to watch Morpeth play as got better things to do than annoy pensioners doing their Christmas Shopping.

    • Paul Patterson

      So in that case it doesn’t concern you and doesn’t effect the team. Proving you are indeed a deluded troll. Keep your nose out then.

      • Toon Arnie

        Very delicately put Paul ha ha but a point reflective of 95% of the people posting on this site.

      • Themoscow72

        It’s my team as well and as Lascelles and Rafa say these protests have an affect on the team. If we get relegated the Magpie Group will have a lot to answer for.

        • Toon Arnie

          If we stay up you will have played no part in it.

          • Themoscow72

            By going to every game and supporting the team I will.

          • Toon Arnie

            By supporting Ashley and doing nothing while others try to affect change no you won’t.

        • Toon Arnie

          If Ashley stays , lies to Rafa and withholds funds again leading to relegation you and other apologists will have a lot to answer for.

        • Wezza

          You’re trolling yet again!
          So it would be the Magpie Groups fault we get relegated and not the greedy FCB’s fault? Look at our summer window… we replaced players for loans and freebies and made over 20M profit! Where’s the TV money gone? Don’t reply with an excuse that the tv money is used on wages because that is lies – something you do all the time.
          Are you happy we have been asset stripped to the bare bones while the odious one you met in a lift has taken hundreds of millions of the clubs money for himself? Are you a happy supporter just avoiding relegation and then next year? Avoiding relegation?
          You’re a troll, pure and simple and I hope you get banned again.

    • Leicester Mag

      Funny you should mention Loughborough Dynamo – been there a few times. They are the antithesis of Ashley, a small local team that does everything at every level, kids upwards, to maximise its potential. I’m away this weekend otherwise I’d have been fascinated to better understand your perspective on Newcastle

      • Themoscow72

        Try get there Saturday. Morpeth are top of the league. Getting train to York, then Sheffield then Derby and on to Loughborough. The no 192 takes you to the ground. Should be in Weatherspoons for 11.00am.

    • East Durham Mag

      Have you bought 50 tickets off a man in a lift? Fnarr Fnarr.

    • Toon Arnie

      So what exactly will your contribution be to any of this campaign ? You seem to mock and criticise others but seemingly, i’ll happily stand corrected, do nothing yourself to contribute towards much needed change. I can’t believe even you are so blinkered as to think Ashley should stay so if all you can do is criticise the efforts of people willing to give up their time and at least make an effort then maybe you need a rethink ?

      • Carverlier football

        Oh you’d be wrong, he loves Mike. Mike’s the best thing since sliced bread. Mike’s so great it surely must mean we’re overachieving under his stewardship, so presumably that means moscow monk considers our natural position to be a second tier club. So that would mean his opinion of Mike is higher than his opinion of the club he apparently so passionately supports…

        • Toon Arnie

          Moscow – I think you may have been exposed as a fraud !

          • Themoscow72

            With 525 away loyalty points that would be difficult.

          • Toon Arnie

            Anyone can say that about loyalty points without any way of disputing it as you conceal your identity. You show no loyalty to the manager or anyone other than Ashley so you don’t strike me as someone with any great love for the club.

          • Wezza

            He is a troll, pure and simple.

          • London_Mag

            That’s Sports direct loyalty points.

          • Leazes.

            Its Brian Standen…

        • Billmag

          Would he still go if fatty sold up.

      • Themoscow72

        For Ashley to go you need a buyer. All these protests are more likely to put a buyer off. What would a prospective buyer think of having their business targeted by supporters. They would run a mile as if when they bought the club and fans targeted them not worth the risk so counter productive.

    • Wezza

      Yeah that line is getting rather old too. You cannot justify your love of Ashley, hatred of Keegan, reasons WHY people are protesting. You’re a troll. Does Rafa still get every penny?

    • Peaco

      I’ll be there in Oxford St. As for being sad, perhaps, but to my mind there’s nothing sadder than anonymously banding around deliberately contentious narrative to get yourself noticed….actually that’s just plain cringeworthy. If you disagree with us, why not come over to Oxford St and debate it face to face?

  • Geordiegiants

    Well done lads every little helps. I’m just hoping these couple of wins haven’t papered over the cracks.

    • Billmag

      The cracks are still there look at our bench on Saturday hardly any game changes on there.

  • t00nraider

    Cant wait to watch the intellectuals on tv!

    • Toon Arnie

      While you do nothing ?

  • LA toon

    Proud of all you guys who are making an effort. However I consider that as we have won 2 games and are out if the bottom three, the proposed boycott of the Wolves game will be a non starter as the issue of “we must support the team” will be voiced once again. Supporting the club is more of a priority than the team, as players come and go when they are offered better contracts and wages. The club is a part of the fabric of the city and it’s culture, the heartbeat stifled by the cockney trumpster.