Mike Ashley has now been at St James Park eleven and a half years.

Just think back to how you felt back then in May 2007.

Out of the blue, a self-made English billionaire with a related sports retail empire, taking over our club.

What could possibly go wrong?

The previous 15 years had been an enjoyable rollercoaster.

Not always a smooth ride but overall it had been exhilarating much of the time, especially with Kevin Keegan and Sir Bobby Robson.

No trophies but Newcastle United kept knocking on the door.

Twice runners up in the Premier League, third on another two occasions, fourth one other time.

Two FA Cup finals, four FA Cup semi-finals, most seasons we had European football of one sort or the other.

Intertoto, UEFA Cup, Champions League!

Hitting the post a few times, Newcastle couldn’t quite manage to get that first trophy of the colour TV era, but now Mike Ashley was here then surely that was all going to change.

An ambitious new billionaire owner, a recently redeveloped city centre stadium(with massive corporate/conferencing facilities) full of 52,000 fans every week, everything now in place to make that extra step.

Newcastle United set to be established as a top four/six club and one that would definitely be competing for honours.

How wrong can you be?

Mike Ashley proving to have only one thing on his mind…and it wasn’t success on the pitch for Newcastle United.

His only concern being how the football club could further increase profits and expansion of his retail empire.

He hadn’t come to help Newcastle United, he had come to help himself.

A total refusal to run NUFC as a proper football club trying to be the best it can be, just one that would have to try and exist on a lowest possible spend.

A stated club policy of not trying in the domestic cups and then when by mistake Newcastle finished fifth and had a European adventure, Ashley’s puppet Alan Pardew declared on behalf of his boss ‘Thank God we’re not in Europe again’, you literally couldn’t make it up.

Success on the pitch actually an inconvenience to Mike Ashley and his minions.

At the moment you have a facade, still managing to almost fill St James Park, still just about remaining in the Premier League, and still just about keeping hold of Rafa Benitez.

However, in reality this club is dying a little more each extra day Mike Ashley spends here.

The fans have had enough, Rafa has had enough and lack of investment means the Premier League could well have had enough of Newcastle United.

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  • Squintytoonarmy

    Everyone’s had enough apart from Moscow and Clarko. While NUFC dies these two live on ….. Although Moscow might swap allegiance to Morpeth Town

    • Peaky

      Got to go out but will tune in later in anticipation of Moscow’s reply….I can feel a classic coming on..

      • Leazes.

        Why do you encourage someone who is mentally ill? No I mean it, you aren’t helping it at all.

        • Kenny

          😂😂😂

          • Leazes.

            I don’t find that funny.

        • Themoscow72

          You are a manic depressive Leazes. Nothing makes you happy and nothing ever will.

          • Toon Arnie

            At least he understands the desperate situation we’re in though – you are either a troll or in a constant state of confusion.

          • Wezza

            Of course he is a troll. He hates Keegan, Shearer, loves Ashley, thinks he is a “good man” who’d “buy him a pint” “gives Rafa every penny” (yes he said that after the summer window) and he would be “forever grateful to Mike”.
            He is seriously ill who gets his kicks from winding people up and getting a reaction.

          • Squintytoonarmy

            Remember a lad from the mid 80s complete nutcase. Running through the train with a clowns mask on Norwich away last game of the season (waddles last game) he reckoned he had a speedboat and a villa in Barcelona – when he’s stood there in a scabby v neck Nufc jumper. Complete fantasist – could be the Monk/Moscow

          • porciestreet

            Naaaah…that would make him a proper fan…

  • Andynufc

    One of the best qualities of this club, while I was growing up, obviously wasn’t the club winning trophies but that it had ambition to try and win something. At the start of every season I would be excited for what the up coming season would bring. There was always that sense of hope but thanks to Ashley, we don’t even have that anymore. I could live without the trophies (tho I’d love to see us win something) but now hope has been replaced by a feeling of helpness that the club that means so much to the city and the people, is in the hands of this man who’s sole intent has been to strip it down to the point where it’s nothing more than a massive advertisement board for his cheap and tacky SD empire. Ignorant outsiders can call us deluded but the club and fans deserve much more than that. Unless there’s a new owner at the start of next season then that’s me done as a season ticket holder. I’ve had enough of that fat leech, until there is a new owner who has ambition to want take this club further. As a nufc fan, thats the only little bit of hope I have left to cling onto.

    • Leazes.

      60s and 70s… Every new season we would turn up and there was a new lick of paint…. the first home match the Army band would serenade the crowd with various recognisable tunes and the monty python theme…. the rest of the season it was an LP of war film favourites….. thats where a lot of the chants originated from those tunes….

      ….there was hope of winning things because we would occasionally thump the teams that won things like Man United, Liverpool and Arsenal….. and in our minds that made us as good as them….. but we weren’t really….

      ….we were just young!

      The regime doesn’t have to fool all of the fans all of the time just enough of each generation to buy the lies for sufficient time to keep the stadium filled, and that has been the role of the chronicle.

      Ashley made no promises…. he’s silent, as is Charnley, the club stripped bare, he had people on ten year deals….. and the chronicle did just enough to help the destruction…..

      ….there’s not even a lick of paint or chorus of the ‘Liberty Bell’ anymore.

      #BoycottWolves

    • JohnnyH

      Well said Andy

    • porciestreet

      Sadly Andy, there willl always be another mug to take up your seat.
      Still, you will have the satisfaction of knowing…No more from me….!

  • Leazes.

    It is a total facade….. filling level seven with kids seats at less than a fiver.

    This is the 4,201st day of occupation….. the humiliations continue…..the plunder of assets complete….. the second world war lasted half this time…..

    #AshleyOUT

  • Themoscow72

    Without him we would be well and truly dead. When we took over we were five points off relegation, £156m in debt and the players wanted out. The money had run out, the banks had pulled the plug and John Hall wanted out as the new era meant they were out of their depth. Until we get a very wealthy cash rich owner support the team as protesting will only do more harm than good.

    • Paul Patterson

      ‘When we took over’

      Hahahah.

      • Themoscow72

        Yes slip of the keyboard as the only time I have ever met him was in a lift Keven Keegans first game as manager under him.

        • East Durham Mag

          That old chestnut again. 😴

        • Toon Arnie

          Kevin Keegan – another victim of the Fat Liar ( as proven in court ). How you hero worship this clown is beyond me. Support the club Moscow not Ashley.

          • drc74

            and another of monks lift meetings

      • Wezza

        Another slip up?

    • archiedog79

      Gnob

      • Mike D

        I wish that was the correct spelling!

      • porciestreet

        BIGNOB…!

    • Toon Arnie

      Rubbish. You talk as though nobody else would have bought us and invested. We are effectively dead now anyway as your hero is slowly strangling the club. We’re still in debt by the same amount minus whatever he took out in August ( as per the club statement ) as he didn’t clear the debt when he took over he just gave himself a loan. You get shot down every time you raise this – do you not get sick of being wrong.

      • Themoscow72

        I am not wrong the reason he wiped most of the debt out was to save interest payments of £8m a year. For that he is a good man.

        • Toon Arnie

          He didn’t wipe it at all – it still exists in the form of a loan to himself which he’ll get back if he ever gets serious about selling the club. When you say he’s a good man think about the way he treated Hughton, Keegan, Shearer, Jonas and now Rafa. You’re making yourself look silly Moscow with this blind devotion to your hero.

        • DeadToiler

          I respect your right to voice your opinion but cannot agree.

  • Peaky

    I find it really odd…..and I’m not saying it’s this article……that some people on here write a piece above then comment below using a different name or pseudonym…I’m not naming names but I know who they are…..odd.

    • JohnnyH

      The Mag is infested by trolls, I suppose it’s a cheap and easy way for PR companies like KBA to influence the support.

      Ghost writers seem to pop up more during the international break inertia to keep the flow of reading material going.

      Spoils what is otherwise decent site for genuine supporters in my view.

      • Leazes.

        I block them…. you could have a look to see who upvotes them…. and block them too…. it saves time.

        Largely the same person joined by a few from a love supreme I think.

        • Rich Lawson

          Only saves your time tho’,doesn’t stop their parasitic ruin of the site until everybody does,which they wont,much like the boycott.

          • Leazes.

            If everyone did the same he’d be completely lost….. unfortunately the moose keeps him going for some reason….. maybe its the same person.

    • Rich Lawson

      Name names !

    • porciestreet

      Do tell……….!

  • KennySamsung

    This is a one for the purist in spirit.. Mike Ashley’s done this, Mike Ashley’s done that.. Mike Ashley has sold the club and is going far away.. fingers crossed he never comes back.

  • GlasgowMag

    He wasn’t a billionaire when he bought the the club!! I wonder if he would have reached this dizzy height without his ownership of our club I very much doubt it!!!

    • Leazes.

      He said in the sky interview that it was the online business which took sales through the roof…. that coincided with the SJP advertising, his business isn’t the shops (they are no more than localised warehouses for stock)….. its the online trade…. yet for the benefits that United gave via advertising he still takes the clubs revenue.

      I’d love to know why he pitched a shirt in SD at the highest value possible and how much the club receives per item (he gets his hands on them cheaper than any club)…. maybe a question there for the next Fans Liaison Meeting?

      • Toon Arnie

        That question will be vetted then blocked – the cowards running the club won’t allow transparency.

      • Rich Lawson

        Compared to production costs all football shirt sales are theft of the highest order.

        • Leazes.

          Some clubs actually make money from them… but not us

        • porciestreet

          If nobody bought them , there woulld be no theft.
          Surely there must be a plain b/w shirt manufactured somewhere without any club stuff on it….!

  • JohnnyH

    Here’s another example of the modus operandi of the fat one;

    Ashley bought Evans Cycles for £8 million. At the point of the pre-pack takeover, Evans showroom and stock assets across the group were estimated at £28 million………..easy money.

    The group currently has 62 stores trading, all of which are either profitable or close to profitability, according to PwC the appointed administrators. Nevertheless Ashley has already committed to closing over 30 stores, which will lead to over 600 job losses, but will no doubt yield a tidy windfall from the sale of the properties.

    This is what he does, this is what he has been doing to us for the last 11 years.

    IF YOUVE HAD ENOUGH OF THIS PLEASE BOYCOTT THE WOLVES GAME

    • Realist.

      Does Ashley sell bikes online? now there is something for my basket.

    • Themoscow72

      To be honest if the stores and company were profitable they would have not gone into administration. Also the stores he will close will be the loss makers or where there is strong competition in the area with his intended brands.
      Without Mike everyone would have lost their jobs so every one saved is good and down to Mike. Support the club at Wolves as Rafa needs you.

      • JohnnyH

        Wrong again Monk,
        Cash flow and head office burden cited by PwC – Check it out for yourself.
        Careful restructuring and a modest cash injection could have preserved the business in its entirety, again don’t take my word for it, check it out yourself.
        They went for pre-pack as an easier option.
        So your mate Mike is in fact responsible for asset stripping this company, and losing 600+ jobs.

        • Themoscow72

          P.W.C talk a good game but more often than not paint a rosy picture to try and find a buyer. If head office costs were to high why not cut them and run it as a going concern. As an accountant for a former chain of 160 stores some were very profitable some heavy loses. However you only shut a shop if it’s making very large losses as you continue to pay the rent and part rates for the rest of the lease which could be ten years. Without seeing the individual profit and losses for each shop hard to comment but you only shut a shop as a last resort as you are liable for costs for years to come.

          • Toon Arnie

            So why did you feel the need to comment then ?

          • JohnnyH

            Shutting a shop may be a last resort, if the owners motives are based in protecting the greater business.
            Ashleys motive is to strip as much out of the business as possible,
            Therein lies the distinction.
            Try a bit harder Monk.

      • Toon Arnie

        We all support the club – it’s only you and a few others who support Ashley ahead of the club.

    • Pezza

      No,

      • Toon Arnie

        …. or sell it ….

    • Leazes.

      ….”“I don’t trust Ashley as far as I could bloody throw him.” ….” “You don’t go into a football club as big and proud as that and lower all the standards.”

      2009 Dave Whelan. Wigan Chairman.

      He could and he did…and this is the result.

      #BoycottWolves

      • JohnnyH

        Prophetic words, sadly come to fruition.
        The fact that he continues to get away with it, says a lot about the country we live in I suppose.

    • porciestreet

      AMEN bro.

  • Pezza

    A little naive

    • Toon Arnie

      So what about the season after we finished 5th – why do you think Ashley refused to back Pardew ?

      • porciestreet

        Cos hes a tw4t…?

  • Little Moscow (Chopwell)

    Some great comments lads – totally agree Leazes & Jonny H

  • toonterrier

    I hope that when fatty is walking home from the pub on xmas eve Santa’s sledge runs over him then we can all say its our best xmas ever.

    • porciestreet

      If only..!

  • Geordiegiants

    50,000 spectator don’t seem to agree.

    • Leazes.

      Its a different crowd from the one he started with…..The cracks in the Dam were showing a long time ago…. Ashley has taken a big hit in gate receipts having to fill the empty seats with 6000 sub £5 kids tickets. and he hasn’t been able to raise the prices much…, he’s going to take another hit soon….. people are saying enough is enough.

      • Geordiegiants

        It’s a different fan base no doubt about it. There is still a small percentage of those that attend are NUFC fans. The majority are just there for the day out, back in the day it was about NUFC only. Now it’s not.

    • FatParosite

      Specters you mean.

      a ghost.
      “a dread of spectres and witches affected every aspect of daily life”
      synonyms: ghost, phantom, apparition, spirit, wraith, shadow, presence, illusion;
      something widely feared as a possible unpleasant or dangerous occurrence.
      “the spectre of nuclear holocaust”
      synonyms: threat, menace, shadow, cloud, vision.

      • porciestreet

        Ehhhhhhh.! …WTF.

  • X2

    Very accurate summary. Wonder if he’s happy?

  • Jonathan Drape-Comyn

    United dont even have to ‘knock on the door’ for me to be happy. They just have to ‘try and knock on the door’… every time we get close to the door under Mike Ashley he turns in the opposite direction.