Mike Ashley has now been at St James Park eleven and a half years.
Just think back to how you felt back then in May 2007.
Out of the blue, a self-made English billionaire with a related sports retail empire, taking over our club.
What could possibly go wrong?
The previous 15 years had been an enjoyable rollercoaster.
Not always a smooth ride but overall it had been exhilarating much of the time, especially with Kevin Keegan and Sir Bobby Robson.
No trophies but Newcastle United kept knocking on the door.
Twice runners up in the Premier League, third on another two occasions, fourth one other time.
Two FA Cup finals, four FA Cup semi-finals, most seasons we had European football of one sort or the other.
Intertoto, UEFA Cup, Champions League!
Hitting the post a few times, Newcastle couldn’t quite manage to get that first trophy of the colour TV era, but now Mike Ashley was here then surely that was all going to change.
An ambitious new billionaire owner, a recently redeveloped city centre stadium(with massive corporate/conferencing facilities) full of 52,000 fans every week, everything now in place to make that extra step.
Newcastle United set to be established as a top four/six club and one that would definitely be competing for honours.
How wrong can you be?
Mike Ashley proving to have only one thing on his mind…and it wasn’t success on the pitch for Newcastle United.
His only concern being how the football club could further increase profits and expansion of his retail empire.
He hadn’t come to help Newcastle United, he had come to help himself.
A total refusal to run NUFC as a proper football club trying to be the best it can be, just one that would have to try and exist on a lowest possible spend.
A stated club policy of not trying in the domestic cups and then when by mistake Newcastle finished fifth and had a European adventure, Ashley’s puppet Alan Pardew declared on behalf of his boss ‘Thank God we’re not in Europe again’, you literally couldn’t make it up.
Success on the pitch actually an inconvenience to Mike Ashley and his minions.
At the moment you have a facade, still managing to almost fill St James Park, still just about remaining in the Premier League, and still just about keeping hold of Rafa Benitez.
However, in reality this club is dying a little more each extra day Mike Ashley spends here.
The fans have had enough, Rafa has had enough and lack of investment means the Premier League could well have had enough of Newcastle United.