Coordinated protests will take place today against Mike Ashley.

Newcastle fans have organised demonstrations in both London and Shirebrook against Ashleyy’s ongoing ownership of Newcastle United.

Shirebrook is of course where the Sports Direct HQ is and as well as those heading there via organised cost price coach travel, anybody else in the vicinity who fancies turning up to join in, should meet between 11am and 11.30am outside the main entrance of Sports Direct at Shirebrook.

Meanwhile, in London, Newcastle fans will protest outside the Sports Direct flagship store on Oxford Street.

This protest action has been organised by the London Magpie Group and full details are below, with the protest set to take place from noon.

Those in the capital are asked to meet at All Souls Church, Langham Place, W1B 3DG, at 11.45 AM, before going to Sports Direct Oxford Street at midday for a peaceful protest.

London Magpie Group Press Release from Monday:

Taking the fight to Ashley’s back yard

‘For many Newcastle fans, this summer’s transfer window was the final straw.

After years of underinvestment, neglect and rank incompetence, many supporters had seen enough.

In response, we’ve seen a new wave of fan activism aimed at ousting Mike Ashley.

This has included protests at St James’ Park and on Northumberland Street, upcoming boycotts and a protest planned for next weekend at Sports Direct’s Shirebrook Headquarters.

To this point, a lot of this activism has taken place in Newcastle itself, where the club is and where the vast majority of supporters are.

However, Mike Ashley’s business interests are spread throughout the country and, more and more, globally.

London Magpie Group is now mobilising to take the fight to Ashley in London – in Parliament, across the City and at his places of business.

We are a growing number of fellow Newcastle fans based down South, who are are driven by the feeling that we have to stand up and be counted.

We can no longer sit back and watch one man’s reckless behaviour, greed and questionable morals ruin our club. His focus clearly isn’t Newcastle United and his time is up.

Next Saturday afternoon, to coincide with the protest at Sports Direct’s Shirebrook HQ, we’ll be outside the company’s flagship store on Oxford Street. We want to send Ashley a clear message – we’re everywhere, we’re angry – and we want Newcastle United back.

We’ll be meeting at All Souls Church, Langham Place, W1B 3DG, at 11.45 AM on Saturday 17 November, before going to Sports Direct Oxford Street at midday for a peaceful protest.

If you would like to get involved, email [email protected] to confirm attendance. Find out more on our website www.londonmagpiegroup.co.uk and follow us on Twitter @group_magpie.