In recent months, Newcastle fans have done brilliantly in collectively protesting against the horrendous regime currently destroying our beloved club.

It is evident that the protests are having an impact across the board, not only at club level, but also slightly affecting Ashley’s’ other business interests too.

There is always the term ‘Bad press is good press’, and our fans protests’ outside of Sh.. Direct do effectively publicise the brand (although I agree it may not be in the best light, but the logo/brand can predominantly be seen in protests’ all the same).

I agree that the protests outside of Sh.. Direct may have directly affected sales on each of these occasions, whilst affecting Ashley’s reputation within the organisation (as the press suggested, there was discomfort at their recent AGM towards MA).

We however, still provide MA with ammunition to say ‘Hey guys, we’re getting free publicity on the back of their protests.’

That relates to a valid point on the lips of all our fans, that Sh.. Direct already take advantage of our club to get FREE worldwide advertising on every square inch possible within St James Park, whilst being horrifically plastered on top of the stadium too.

Marketing is generally a massive outlay financially for organisations, yet Sh.. Direct have our club bent over a barrel to reap the rewards of the marketability of the Premier League, yet have no costs for the benefit.

That provides a niche.

What if Sh.. Direct competitors can tap into a market of free advertising and publicity on match days.

Quite simply, they can. How can they? Because we can do it for them.

What would be worse for MA and his cronies, a sign suggesting we are ‘United as a City’, or a sign that simply reads www.startfitness.co.uk, or www.mgsportswear.co.uk (I think you get the gist).

I am aware that club officials will more than likely request stewards to take the banners down (as they did on the weekend).

However, we as fans should collectively work against the stewards to prevent this from happening (bearing in mind most stewards will probably be NUFC fans anyhow).

Now, I am not condoning any sort of violence or humiliation against the stewards, but a calm prevention in place to stop the stewards getting to the banners (people standing in-front that will require physical force to enforce removal).

Pre-match protests could also be angled towards the marketing of competitors (and stewards, nor anybody else, could do a thing to prevent this).

This in itself would give Sh.. Direct a shake-up, because by absolutely no stretch at all would shareholders of Sh.. Direct tolerate their direct competitors gaining free marketing in their playground.

If fans are able to work strategically then we could actually benefit from free marketing of our protests, as a result of marketing other companies.

As we know, MA likes to have his hand in quite a few pies, so if the fans are to take this avenue forward, we just need to be careful we don’t market a company partly owned by the man himself.

We’re all aware that MA’s heart is in his wallet, so let’s try and get him where it hurts.

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  • GToon

    It’s the best thing he could have done. Anybody sitting on the fence should have their minds made up for them now. His gesture and refusal to back Rafa that will inevitably lead to relegation will hopefully lead to his removal from our club. If he wanted to keep his face in the trough he should have backed Rafa. Too little too late. What a clown this bloke is. Lets all have a little guess at the gestures that are going to be waved his way at the next game he attends.

    • Kenny

      To many are sitting on the fence, what worries me is that if Rafa leaves and another puppet muppet takes over 50,000 plus will still turn up for the matches. they know they are being duped year on year yet still they go,
      it has me beat.

      • GToon

        Our biggest hope is that Shearer mentions it on MOTD.

      • Leazes.

        Ah the ‘Stepford Fans’…. they are produced in a secret part of his factory in Derbyshire and stored in cryogenic suspension until a walkout at the club and positioned prior to kick off….

        ….some of them make their way to the Three Bulls where they can be seen sitting in the alcove reminiscing about absolutely nothing and boring the last remaining brain cells out of each other and Brian Standen.

        • Peaky

          ‘Stepford Fans’….love it 🤣😂

          • Leazes.

            Did Standen get banned at the same time as Monkey boy and fleckman?

          • Peaky

            Not sure….heard they were banned from someone else posting on here but got no idea why…???

          • Leazes.

            Excellent!

        • Season ticket holder

          You are a strange bloke Leazes with some strange and opinionated (narrow minded) views of what being a true supporter actually means. Can’t help thinking that you must be sad and lonely and that the only comfort you get is from a few minions who follow you on this site 🤓

    • Jezza

      He thought he could keep his nose in the trough without backing Rafa. He approached the summer window with a team that had finished 10th when they only need to finish 17th. He therefore thought he could get away with weakening that team a little bit for a nice profit still having just enough left to avoid relegation.

      • Kenny

        He knows nothing about the game & has made a major error of judgement that will cost us our place in the Premiership

        • Jezza

          True. It was a spectacular error of judgement. He failed to see that we were just a couple of wins from away from going down. He also failed to take account of the teams that finished below us, as well as the three promoted teams, all heavily strengthening their playing squads. As ever, all he saw were the Pound signs.

          • Billmag

            He’s been really lucky to get back up at the first attempt having two good manager’s to get the club out of the fire, but it won’t always go that way that’s for sure.

          • Jezza

            No way will we come back up next season. Imagine this current squad with Lascelles, Shelvey, Kenedy and Rondon all gone, replaced by a few loan signings from the third division no doubt and a Pardew type no hoper or even Pardew himself in the dugout. We’ll struggle to avoid a second successive relegation.

      • GToon

        Just like the 5th place finish. He’s a moron isn’t he.

        • Dave Pattinson

          Apparently he’s a great businessman!!!! Claiming he’s going to make funds available for Rafa in January? WTF? Its the most expensive time to buy, especially for the desperate…which we’ll be by then. Hardly the actions of a great businessman. Ashley, just f…..g well go.

  • mactoon

    but I still don’t understand your logic. How will relegation lead to his removal from our club?

    He’s spent £134 million on acquiring the club and £144 million to cover the debt. He won’t sell for less than £300 million if relegated so who would pay that for a Championship club?

    • BigHairyDog

      I think if we were to struggle in the Championship and were even relegated again to League One he would sell up, try and get the best price.

      • mactoon

        he will not sell at a loss

    • Kenny

      I think the initial debt was around £50, the rest has built up through his own stupidity by getting us relegated twice

      • mactoon

        It was over £100 million

        • Leazes.

          It was under £60…and it was an asset!

    • Carverlier football

      Because he won’t be receiving the benefit he was getting in the Prem. Did Ellis Short sell for what he paid? Plus the debt was only half that and more than covered by the income from the assets it had bought.

      • Billmag

        It only takes two + seasons in the Championship to get into difficulties look at the trouble the owner of Villa was in, fatty’s been lucky getting promoted at the first attempt because there’s no way he would keep subsidising the club indefinitely.

    • GToon

      He won’t want something that loses him money. At the moment we make him money. We wouldn’t do that in league 1 or after a few years in the championship.

      • mactoon

        Believe me. Ashley WILL NOT SELL at a loss, don’t you see that?

        He will trim the wage bill and get players who can get us back into the Premiership

        • Damon Horner

          Yep, relegated twice without a sale… He’ll financially acclimitise and hire a manager our club can attract as the largest outside the top division and he’ll wait until we are back up.

        • GToon

          I don’t think we will go straight back up.

        • Wezza

          He hasn’t made a loss – he has made his money back and then some!

          • Jezza

            True. He’s already recouped his outlay several times over.

          • mactoon

            He won’t see it that way
            Profit made during tenure does not count. The amount he paid initially is the amount he will sell it for plus a healthy profit

          • Jezza

            Yes I agree entirely. He will only sell if he makes a huge profit on his initial outlay. I was just pointing out that he’s already well into profit on that outlay.

  • Paul Patterson

    Like I said in another thread, there must be a building or two near St James’ Park that is willing to put the ‘Keegan Honest’ and ‘Rafa Hope’ banners up. The Strawberry? The Henry F Dodds (Insurance brokers) building has a massive wall next to the ground? There must be space on the Newcastle University building on Barrack Road? St James’ Point students union has acres of space.
    It’s about time the city looked after it’s football club.

    • Leazes.

      The Strawberry briefly Changed its Name to ‘La Fraise’…. maybe the owner could join the protest and change it to the ‘Ashley Out – Rafa INN’.

      He’s got a large wall for a mural too….agh too much to ask!

      Too much silliness now….too many chiefs and not enough Indians.

      just keep up the pressure on SD and Ashley’s interests

      • Wor Lass

        Like it!

    • GToon

      Well said.

  • Scott Robinson

    Poor Super Mike, he dislocated both his fingers according to his PR Guru Jack Horner, as he got stuck into those ‘Italian’ pies. As we know he has his fingers in a lot of pies. So he was resting his 2 dislocated fingers on the back of his neck. See …Monkseaton believes me!

  • Leazes.

    Look North just did a bit on the Ashley gesture….. at bloody last! Quite good too!

    They must have run out of articles supplied by BBC Leeds and Sheffield about soddin Yorkshire!

    • Kenny

      😁😁

    • Wor Lass

      was the presenter called Armstrong?

      • Leazes.

        Its been a problem here since the local broadcast media enlarged their area to make up for the relatively smallish population…

        …. the coverage has been extended to cover down to York which means they have a choice of Look North from Leeds or Newcastle but we have no choice but to accept what is a different region Historically, culturally and financially (a competitor) as ‘Our Region’…

        I cringe every time Carol Melia says stuff like ‘great news for our region the Tour de France is going through bloody pontefract, It’ll bring millions of tourists and money to the area….. hang on! woah there!….. its a competitor…. Yorkshire took Our Newcastle Brown Ale, it took the Gateshead Games and has prospered at our expense…..

        …. North Yorkshire is a nice place just spoiled by self righteous Yorkshiremen.

        • DeadToiler

          Brown Ale not that good. Mordue, Wylam, Brinkburn etc much better

        • Kenny

          😂🤣😂

        • Mike D

          I live in North Yorkshire and I can confirm that people from round here believe that they’re from the North East. It’s the North of the midlands, obviously.

    • Peaky

      Bizarre…I now get Look North Yorkshire where I live and nowt’s ever mentioned if you’re north of Thirsk area….do the “local”news channels up there still keep you informed of the goings on in Carlisle and Berwick ???

      • Leazes.

        Just….. but its all Yorkshire this Yorkshire that Yorkshire t’ bloody t’other!

        • Mickey Slater

          gi up wi thi. whats wrong wi Yorkshire. King Kev’s a Yorkshireman.

          • Leazes.

            Does he know?

  • BigHairyDog

    So some people believe Ashley will now suddenly find his bank card, he’ll treat the manager better and he’ll take a serious interest in the club. They want protests to stop, they claim the players need support as if the players are stupid enough to think they’re not supported and it is directed at them. Hitting out at SD has an effect on the share price and also the shareholders, to stop now would only lead to us being in this exact position next season, if we are lucky to still be in the EPL.

    Ashley made a massive error in judgment, something Bishop has only been left looking equally stupid with the denial. For members of the media who had been fooled so far by his act and his PR bullsh*t from Bishop, they can’t now have any doubt unless they are in this cabal of liars Ashley surrounds himself with.

    • Kenny

      The players will know fine well where the problem lies & his schitty shops are his weak point

      • Paul Patterson

        Apparently Ashley didn’t even speak to the players.

        • Ron

          Or they didn’t speak to him????

      • Leazes.

        Noooooo…… the shops aren’t one tenth of his income….its online sales! I don’t know how some of them stay open with minimal staff and a security guard like Lidl or aldi…. warehouse shops.

    • Carverlier football

      Exactly – we need to keep pressing on!

  • Polarboy

    Decent plan except for the fact that the media would likely not show any such banners for some inane legal reason, and or Ashley mouthing off.

    • Tweed Mag

      The BBC did show quite a bit on Look North tonight, including the two fingers photo. Perhaps there is a bit of a change in their attitude to reporting how bad Ashley is.

      • Polarboy

        I just meant there might be a legal reason for them not showing advertising for a commercial company were we to start trying to promote Ashley’s rivals.

        • Tweed Mag

          I don’t know, but there is no reason why anyone cannot have a JD Sports carrier bag in their hand, or wear a T-shirt. It all helps.

  • Toontaff

    We now need flags/banners with Ashley’s 2-fingered salute on!

    • Leazes.

      I was surprised Look North actually showed it…. yup that….or a t-shirt…all proceeds to MAOC

      • Paul Patterson

        There’s no need to censor it. Ashley’s people said it wasn’t a V-sign to the fans, so it wasn’t.

        • Leazes.

          Overruled by VAR.

  • Dillon Tovak

    The chronicle writes,
    “… Ashley did at one stage make his way over to Benitez to have what was described as a cordial discussion to break the ice after a five-month stand-off between the pair.”

    If this is true, what was the point in the whole debacle.

    • Billmag

      PR stunt.

    • Tweed Mag

      They have the journalistic talent of a primary school newsletter editor (aged eight).

    • Leazes.

      God knows…. whatever happened to the Magpie Room at the Club? Didn’t it have a great reputation for food? Considered one of the best eateries in the North at one stage?….. he owns a restaurant in Newcastle….plenty of seating too!

      He busses them to Ponteland to restaurant that Trip Advisor described having an owner Sonny as a fawning bad tempered groveller to people with money!

      • Ron

        You’ve answered the question yourself!

      • Cockneytrev

        The food at Newcastle corperate is terrible now,,,

        • Pezza

          I thought you didn’t go to matches so how would you know?

      • Dillon Tovak

        I bet the players couldn’t wait to have a 3 and a half hour meal with their boss, eating food that’s cheaper than what they would of had at home.

  • Pezza

    Surely its possible to go and hurl abuse at a man outside a restaurant where he’s just had a meal and not be subjected to such a subtle finger gesture.

    I am professionall outraged

  • Taz

    Said it for ages get I’d sports to print out cheap t shirts with there logo on it hand them it b4 a televised match, either wear them or have a time for all to put them on. He would hate it and could do nothing about it, the cameras would live it, just love it….

    • Paul Patterson

      Doesn’t he own part of that?

      • Jezza

        No it’s S****s D****t’s main competitor. Owned by the almost equally vile and odious Wigan chairman.

        • Waxi

          No Jezza your thinking of DW sports. JD is owned by the pentland group and is the up market sports shop with some high end fashion mixed in. Armani Boss etc. Where as sports direct is full of tat.

          • Jezza

            OK fair enough. Sorry I got it wrong.

          • Waxi

            You are right in the fact that both Dave Wheelen and the FCB are two of the worst people to have ever been involved with football.

          • Kneebotherm8

            Dave Whelan took over Wigan when they were in the fourth tier twenty odd years ago,got them into the premier league/top division and they actually won the FA cup not so long ago…….the comparison of the two is tenuous,other than owning sportswear companies…he was raised in Wigan and has an affiliation and love of the club,unlike Ashley and us…….

          • Jezza

            Yes he may care a lot for his club but remember his reaction to the McManaman-Haidara incident as well as the fact that he is a knighthood chasing, Tory funding class traitor.

          • Kneebotherm8

            Yes I agree,a Tory through and through,and his Haidara comments repulsed me as much as anyone along with many of his comments over the years on other issues,but his backing of Wigan FC since buying the club in the 90s puts Ashleys input in our club into perspective.
            I think the Wigan fans hold him in a helluva lot higher esteem than we do of Ashley……

          • Jezza

            All true what you say. He is a far better club owner than Ashley but as a person he’s almost as bad.

          • Kneebotherm8

            Totally agree he’s one despicable individual…………..but he didn’t half put Wigan on the map………..

          • Waxi

            My point being that Wheelan said Callum McManaman did nothing wrong on the Hidara tackle that put an end to his NUFC career as he was no where near the player he was before that tackle. How could any bloke defend that. I agree he did a lot for his club and his son still does but he and the now Belgium manager Martinez sicken me for the comments after that tackle. No place in football

          • Kneebotherm8

            I do not disagree on the disgraceful McManaman episode,and other disgraceful actions/comments by Whelan down the years………what I do disagree on is the backing/ambition that both he and Ashley have/had for their respective clubs …………..they’re light years apart in that respect……….that is my point…..

          • Waxi

            Can’t argue with that.

          • Kneebotherm8

            Dave Whelan.

      • Taz

        I don’t think so, but could be wrong