Mike Ashley, an immature man, someone who is yet to grow up (emotionally certainly not physically).
He gave supporters two fingers from the back of a car a few weeks back when leaving the meal with Rafa and the players, something he categorically denies, despite the clear photo/video evidence. It would be extremely naive to believe it was a mistake.
There is no doubt Ashley has the emotional maturity of a 15 year old.
His latest stunt, to place yet another SD sign at St James Park (see above).
The timing of its placement is no coincidence either, with Newcastle not at home until Saturday 3 November to Watford, it gives the fans time to be aware of the sign’s placement and for any anger to subside, it’s a regular technique Ashley uses against fans time and time again. He riles us up, but is specific with his timing, so we all calm down again and turn up in our droves.
I saw a tweet asking whether Mike Ashley would still be owner had he bought Liverpool in 2007?
The general response was that the scouse fans wouldn’t have accepted this type of mismanagement.
Anfield would lay empty,
Sports Direct shops wouldn’t be able to operate in Merseyside.
Fans would unify and come together in such a way, making Ashley’s reign untenable. I genuinely believe if Ashley was at Liverpool, he would have run scared years ago.
At Newcastle we do the opposite.
We continue to drink in his bar before the game, shop in the club shop.
We couldn’t organise one single boycott if we tried, trust me, many have attempted it.
I don’t want Rafa to go, but if Rafa walking is the only way to get rid of Ashley and unify the supporters, I genuinely believe in the long-term it would be for the greater good, as much as it pains me to say.
Unfortunately, there will still be fans ready and waiting to line Ashley’s pockets even if Rafa went.
This latest SD sign sums it up, Mike Ashley is going nowhere.
Not only is he going nowhere, he is sticking his big fat greedy middle finger up at supporters and laughing at us.
Why anyone in their right mind would actively give Ashley money is so beyond comprehension. Everyone needs to stop right now.
He will continue to laugh at us for the next decade as we yo-yo up and down and there will come a point when St James Park has more SD advertisements than fans.
Only then will there be light at the end of the tunnel.