Mike Ashley is set to face ever growing protests against his ownership of Newcastle United.

Friday night saw The Magpie Group announce a rolling  programme of protests that will ramp up the pressure on the billionaire.

Matches and his retail empire will be targeted (see below).

Protests are to continue pre-match outside the Sports Direct shops at St James Park and in Newcastle City Centre on Northumberland Street. With also post-match protests outside the main Milburn reception at the stadium.

The much called for one-off boycott of the Wolves match has been announced, as well as a request for fans to refrain from taking their seats until the 11th minute of the home game against West Ham.

There are also Sports Direct protests planned for at the SD HQ at Shirebrook, as well as before the games against both Everton and Liverpool, on Merseyside.

Mike Ashley’s PR minion Keith Bishop informed his boss that he didn’t need to worry as the protest would have blown over by September..

‘This is not blowing over’ and Mike Ashley must realise he is sitting on top of a crumbling mess of his own making and the only course of action for him, is to finally accept he has to sell NUFC for a fair market price and let somebody else take over who is willing to make the club work for everybody, not just his own selfish ends.

To help make this all happen as smoothly as possible and on the biggest scale that can be achieved, there is a meeting this Thursday (1 November) at 7pm the Tyneside Irish Centre, just down from St James Park (next to the Chinese Arch/Rosies Bar), an invitation to fans to come along who want to get actively involved in helping to make these protests happen.

The Mag – 26 October 2018:

Friday night has seen The Magpie Group announce a major escalation of the protests against Mike Ashley.

The Newcastle United fanbase is being  asked to support a whole range of plans to exert pressure on the club’s owner.

The protest plans announced, extend over the next two months.

The big one will be a boycott of the Sky Sports televised Newcastle v Wolves match on Sunday 9 December.

Many Newcastle fans had backed this idea and it was time sensitive, as tickets will go on sale on Monday (29 October) for the game.

A boycott needing to be announced before then, so fans are made aware before they are to buy a ticket, as well as potentially booking accommodation and travel.

In short, the schedule of protests announced by The Magpie Group is:

Saturday 3 November 2018

Newcastle v Watford

After the game a post-match protest outside the Milburn reception

Saturday 10 November 2018

Newcastle v Bournemouth

No protest planned in respect of that being the weekend of remembrance.

Saturday 17 November 2018

No match as it is international break.

A protest at the Shirebrook HQ of Sports Direct.

Saturday 1 December 2018

Newcastle v West Ham

Fans to delay heading into the match until the 11th minute.

Wednesday 5 December 2018

Everton v Newcastle

A joint protest against Sports Direct in Liverpool.

Sunday 9 December 2018

Newcastle v Wolves

One-off match boycott.

Saturday 22 December 2018

Newcastle v Fulham

Protests outside the Sports Direct shops on Northumberland Street and at St James Park, plus another protest outside the Milburn reception.

Wednesday 26 December 2018

Liverpool v Newcastle

A joint protest against Sports Direct in Liverpool.



  • Paul Patterson

    As long as it’s all peaceful but vocal, bring it on and get the message out to the national media.
    Shame on them if they don’t report it like the local press.

    • Toon Arnie

      The local press are cowards unfortunately. The Chronicle is a shell of what it used to be – we probably get a more accurate cover of events in the Shields Gazette although we have to concede some column inches to the Mackem’s.

      • Kenny

        Ryder & his idiots are tools of the regime, schit scared to publish anything against Fatty

    • killymag

      If Ashley knocked someone down while mortal drunk driving his car , the comical would say pedestrians should not be on the path

  • Geordiegiants

    It’s not about the fair market price. When will people realise? It’s about all of the dodgy deals that are tied up like his advertising and supply contracts for the kit etc, leasing the land for the stadium etc etc etc, the whole lot of it is a mess. Buyer are looking through a mine field when signing these nda’s.

    • Kenny

      take some sorting out, thats for sure

    • Superdooperhooper

      Exactly. Mr toad is still squeezing every penny he can from rangers merchandising long after he sold his shares and it’ll be the same here. Any new buyer will have to untangle all these knots. That’ll be whats putting buyers off

  • Tweed Mag

    The momentum is building and the apologists do not have an answer (truthful one). It does not matter if the protests are led by ten fans or ten thousand, the message is still loud and clear.
    Well done Magpie Group.

  • Realist

    Snowing in Newcastle when I left sunny in Southampton. Support the lads and manager #NoBoycott what else ya gana deeee on a Saturday man hwtl.

    • Toontaff

      You will hopefully board the Titanic, there!

    • RAFmag

      Southampton is s long trek to be rear-ended by Ashley. Best wishes to you.

  • Leicester Mag

    If it does blow over we can kiss goodbye to ever competing ever again. Now or never

    • Leazes.

      It hasn’t really blown over since 2008….. the desire to remove Ashley’s regime has always been there….

      …. he’s managed to fill the emptied seats and keep Douglas and Ryder in tow and following his various empty five year plans….

      …the latest is the Christopher Andrew Mort charrade….. ‘the club for sale’ nonsense that Douglas swallowed!

      ….’Inside the Rafalution’ by Mark Douglas has been mostly pulped but the remaining copies may gain value as a rarity on the antiques roadshow…..

      • Leicester Mag

        Agreed. Too many times we have been to the brink and faught shy of anything other than referring to our beloved Mr Creosote as a bockney carstard. Any more bluffs and he’ll laugh in our faces again. Two things at stake our club and frankly pride. We risk being a laughing stock

        • Leazes.

          He’s now at a stage where there will be a drift away regardless of protest…. the empty seats are going to be the norm in future years, simply because his level of attainment is driving them away.

    • Dave Pattinson

      Time for action lads& lasses. An empty stadium for Sky would not be well received. Don’t renew till this man has gone. I didn’t, give him no more cash. Ashley out!

  • St_ephen1

    You want to protest in a way that actually hurts Ashley. No amount of boycotts or store protests will make a blind bit of difference to him. He’s already got our money when the 18/19 season tickets were renewed. Don’t renew next season. That is the ONLY way. Unfortunately I can’t see it happening. Our fans are a blessing and a curse. We’re stuck with him.

    • John Scott

      a boycott will make a difference as sky and bt will not want an empty stadium been shown on tv, so the will think twice about screening games at st james in the future less money for cashley

      • Phildene

        Agree 100%. Plus the bad press/media it will get will affect the SD shareholders as it did before and they do not like it. It’s such a shame the share holders have such a small % as they voted him out of SD but he had final word as major share holder.

        I still think the proposed actions will have an effect – negative for him.

  • Novocastrian Git

    #JUSTONEGAME #BOYCOTTWOLVES Surely many of the season ticket holders who still attend games will miss at least one game per season due to family/work commitments, holidays etc, so why not miss JUST ONE GAME more if it will help to get rid of the evil fat wockney canker. Personally I will not give Ashley (spits to one side) a single penny of MY money as he refuses to invest it properly in the club and will just use it for his own personal gain. What the evil fat cupid stunt is too thick to realize is that if he does invest property in the club then it will generate far more income for him in return #DONTGOUNTILASHLEYGOES #ASHLEYOUT

    • Leicester Mag

      Wockney canker priceless 😂🤣😂

      • Viru leckworth

        Roonerisms spule.

    • Geordiegiants

      It won’t though, he has set the club up to drain every penny every season out of it. There is no gamble in what he has done, like he is leasing the stadium to the club. All his merchandise is penny’s really, but every single penny is his. The advertising would cost millions. He has it run into the ground on the football side, but on income side it’s still huge and every last penny available to get out of it he does somehow.

  • Grahame Johnson

    Ashley and the tv money, the only stability in this man’s empire, guaranteed payments on a certain date, the only cash flow this man banks on, his commitment to h o f ,Glasgow council and no doubt debenhams linked to tv payments. No harm in protesting but tv money and free advertising are his pot of gold

  • Martin

    I don’t understand the late walk-in. Given the time it takes for people to get into the ground, supporters will be taking their seats during the first 30 minutes of the half which will just be messy. It happens most weeks in any event.

    • Toontaff

      Wait in the tunnel/bar area and all come out together on 11 minutes!

      • RAFmag

        Went to Barcelona away in 97 when the game was largely boycotted by the home support. There were only 25000 at the game as the home fans were not happy with the football Van Gaal was producing. The home fans who were there arrived on mass behind the home goal after the game started . Visually the empty Nou Camp and the late arrival was very effective. LVG did not last much longer.

        • graham18

          The difference is that the FCB owns the club-he does not manage it

          • RAFmag

            He owns nothing. The club is owned by the fans. Alwsys has been and always will. Without the fans the club is NOTHING!! The fans are enabling Ashley’s to do what he wants. 3 consecutive empty home games and he is gone. He will know then that his investment is done. We have to be brave enough and United enough to make it happen. You up for the fight?

          • graham18

            100 per cent up for it