Sky Sports are yet again showing themselves to be a willing ally to Mike Ashley.
It was Sky News who broke the story on Saturday that Peter Kenyon is allegedly trying to buy Newcastle United with the backing of investors.
However, on Monday afternoon it is as usual, Sky Sports proving themselves more than happy to do PR for Mike Ashley and indeed his dirty work.
Sky Sports quote a ‘source’ saying: ‘Until Kenyon makes an offer, it is a case of “a man with no money wanting to buy a football club” in response to the reports that Peter Kenyon had approached Mike Ashley’s legal representatives to try and find out the asking price for Newcastle United.
On top of the barb/insult aimed at Peter Kenyon, Sky Sports are yet again happy to try and make out that Mike Ashley is some kind of caring benefactor when it comes to NUFC.
They add: ‘Sky Sports News understands that aside from purchasing the club, prospective buyers must also prove they have the funds to take the club forward.’
This line has been used numerous times before, outrageously claiming that Ashley would only sell to somebody who could give guarantees they had the means to help the club prosper.
This from somebody who during his 11 years and counting has shown repeatedly that he doesn’t care anything about the health of the football club.
His only interests being the free worldwide advertising given to Sports Direct and other connected Ashley brands, Premier League survival at the lowest possible cost, plus other fringe benefits such as the relationship between SD and the NUFC club shops and transferring (and paying) for the lease of land opposite the Gallowgate for his own personal development plans – which in reality also stops any future increase in St James Park capacity.
If Mike Ashley did suddenly agree to genuinely put the club up for sale, he wouldn’t care who bought NUFC, just so long as they paid the money over.
‘Newcastle owner Mike Ashley has challenged anyone wanting to buy the club to show him the money.
Ashley and his representatives have never publicly named their price for the club, but it is unlikely to be sold for less than £300m.
Sky Sports News understands that aside from purchasing the club, prospective buyers must also prove they have the funds to take the club forward.
Former Manchester United and Chelsea chief executive Peter Kenyon is trying to put together a deal to buy Newcastle.
On Saturday, Ashley watched a match at St James’ Park for the first time in 16 months. He was abused by large sections of the crowd as Newcastle lost 2-0 to Leicester City.
Ashley has now watched two games in a row. His attendance is part of a strategy being driven by chief executive Lee Charnley to build bridges with fans, players and manager Rafael Benitez.
With clubs such as Manchester United valued at more than £3billion, the onus is on any prospective buyer to make their best offer.
One source told Sky Sports News that until Kenyon makes an offer, it is a case of “a man with no money wanting to buy a football club”.’