Mike Ashley put season ticket prices up in every section of St James Park this summer.

Some fans having to pay over 20% more than they did in the 2017/18 season.

This is at a time when there has never been more money in the Premier League than there is now, and the idea of putting prices up has largely faded away. The reasoning being that there is no need/justification to do it, unless of course you want to screw that little bit extra out of the fans…

However, season/match ticket price rises aren’t that terrible in isolation, as back in the days of Kevin Keegan and Sir Bobby Robson and waiting lists for season tickets, Newcastle fans proved that paying relatively high level prices weren’t a barrier to filling the stadium to watch good football.

The price rises weren’t a great start but hopes were high of a serious raise in quality of the first team in the summer transfer window.

Up to a point Newcastle supporters understood there had to be some restraint on spending the previous season (though not to the extent Mike Ashley had enforced) after promotion BUT surely one year on and with a second season of Premier League riches guaranteed, this time it would be different…

Instead we endured a gruelling and frustrating summer, with even those signings that were eventually made, missing most/all of pre-season training and matches with their new teammates.

However, the headline news was the £20m+ transfer profit on deals in and out, Watford the only other club to make a profit and that was due to them selling Richarlison for over £40m. It was bewildering that Ashley would take things to this length, at a time when all of NUFC’s rivals were spending everything they could to strengthen and try to ensure safety.

Amazingly, we were to discover that this was only scratching the surface of what the club’s owner had done (or not done) in his pursuit of personal benefit to the detriment of Newcastle United.

The Newcastle United Fans Forum minutes were finally released in early October from a meeting on 24 September.

These took things to a whole new level.

The minutes made clear that despite Rafa’s pleas, there would be no proper investment in the Academy, as Mike Ashley believes there is no guarantee of it producing first team players.

As for the state of the art training complex promised in 2013, no work scheduled on that because it was felt money needed to be prioritised elsewhere.

Then the final kicker…hidden away was the revelation that Mike Ashley has taken an amount of money out of the club following the summer transfer window. No figure given but I think we can be confident that it will be an eight figure sum.

Could he be any more blatant?

Charge the fans more money, insist on a profit in the transfer window, then take millions out of the club.

Does anybody really need any more convincing as to why we desperately need this man away from our football club?

Mike Ashley didn’t need the V sign.

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  • JohnnyH

    Ashley has agreed to buy the Fraser department store group in Scotland according to Reuters.
    £95 million.

    “Every penny generated by the club……………”

    • Paul Patterson

      Bye bye Jamaal Lascelles . .

      • East Durham Mag

        Its looming large on the horizon your right Paul.

  • Geordiegiants

    Still they will continue to give him money, by going to his ran down money pit, dressed in all his cheap tat, eating his gruel and drinking his slops and waving his scarves and other merchandise.
    It’s getting more and more ridiculous that these people keep giving to him.

    • Lostprofit DBC

      My money as a youngster went to even bigger rogues. The ground was even more of a flea pit and the pies were full of gristle. Couldn’t get enough of my club though….

      • HarryHype59

        The difference was, you were paying under £5.00 to watch the match and the owner wasn’t picking up £100m plus minimum per year from TV deals.

      • Geordiegiants

        Just to add to what Harry is saying below, it was no different for me. I paid and watched it but it’s like comparing chalk and cheese.

  • Lostprofit DBC

    Good article, sums it up really. He is blatant because he doesn’t care for the fans, knowing that any action is futile. Belief that demonstrations and boycotts will hurt SD is a myth. Any limelight will advertise a cheap firm that our adversaries are attracted to. Our hatred may even fuel their adulation. Maybe our efforts should be concentrated on finding a new buyer.

  • Paul Patterson

    There was no need to raise ticket prices, unless you’re deliberately screwing the fans. The £20m transfer profit could have services the price increase on tickets and shirts.

    And what the club says is always a sham. Mike should thank his lucky stars that the Academy was there for him in 2010. It made him £30m straight profit on Andy Carroll.
    Not bad for free.
    #Wheresthemoneygone

    • Cockneytrev

      Even if he gave the club away he has more than had his money back,,
      I find it unbelievable that, journalists/ pundits etc still refer to him backing the club????

  • Billy the Fish

    I think he may have Narcissistic Personality Disorder, which means you will never win against this man no matter what you do.

    • Paddydaf

      I’m no psychotherapist but after reading a couple of Googled articles on the disorder, I think “he may have” is a little light for theFCB

  • Themoscow72

    I wrote to the Club with regard to the increase in ticket prices which I feel are very steep. However the way the club view it is in terms of the Premier League we represent good value and are cheaper than many. For example our match day revenue per season is £23m while Liverpool’s is £74m. Yes extra cup ties. This season we have charged £48.00 and £44.00 for the East Stand and it’s sold out very quickly. The only areas left for some games this season have been the Platinum club sixty two pounds and fifty five and Family enclosure single seats. So in reality the club’s argument is that they are trying to maximise income and it’s working.
    Now with regard to Mike Ashley’s loan he has actually lent the club a very generous
    £144m interest free loan and it’s his money. Before he took over we were paying £8.0m in interest payments which were rising each year. His initial loan of £100m and subsequent loans reduced this to zero.
    Now if he wants to take some of his money back that is fine as not only does it reduce the debt it also reduces the asking price. The Halls and Shepherds never put anything into the club but took wages, dividends and bonuses out of the club sometimes up £5m a year. Repaying a loan is not really taking anything out of the club. Does Mike Ashley take a wage, dividend or bonus no.

    • Paul Patterson

      Oh, so that’s the problem. A billionaire who has seen his wealth double since buying the club isn’t taking a wage. Well shower me with s***e and call me a toilet.

      Well that’s fine then. If he were to take a say £5m a year wage, that he doesn’t need, could we then see him running the club properly then and not sticking two fingers up at the fans, metaphorically and physically?

      • Themoscow72

        Think while he has been at the club his wealth has varied from £800m to £3.8 billion and yes you are right that this increase has come on the back of the increase in the share price of Sports Direct
        of which our club played a part in increasing it’s profile. However the quicker we repay his loan the better as the asking price for the club then falls to £135 to £150m.

        • Steven05

          He’s had his money back. Many times over.

          • Paul Patterson

            £30m profit made from Carroll that was never spent.. 💰🚁

          • Themoscow72

            See Accounts note 28 FRS 102. This tells you what he has out of the club and the answer I am afraid is nothing.

          • Steven05

            I don’t believe that you really believe this

          • Lord

            As the Rangers podcast has shown, just because money doesn’t go through the club’s books, doesn’t mean that money is being taken away from the club through other means. Such as shirt sales, matchday food/drink/entertainment, licensed merchandise.

            Example: NUFC license SD the right to make merchandise with our club colours and crest. SD pay 1p a year for the rights. That’s legal. But it takes money away from the club (apart from that one penny that Rafa can spend). Any proof that this is happening? No, but there’s no proof to the contrary as the financial books are so opaque.

          • cmrowley

            You’re a lying scumbag shill. Now go off and fornicate with yourself.

        • Paul Patterson

          The quicker ‘we’ repay?
          ‘WE’?
          He’s made the mistakes, not the fans. ‘We’ owe him nowt.
          If he’d ran the club properly, he would have been repaid years ago. If he hasn’t already, which I’m sure he more than has .. 💰💰💰💩💩

          • Themoscow72

            Subject to his latest repayment we still owe him £144m and it sits mostly in liabilities over a year old. He has had no money out the club as there is a section in the accounts note 28 where in accordance with FRS 102 any dealings between Mike Ashley and the Club are listed . For example his family had Corporate Hospitality of £77,951 two seasons ago and he paid for that in full.

        • Tweed Mag

          You almost answered the big question, go further, tell us if you want Ashley to sell.

    • JohnnyH

      Rubbish

      When he bought the club, the debt came with it as a part of the price he paid – simple as.

      All Ashley’s done is call the debt element of the cost of the club a loan. It means he can take out huge chunks of the spurious loan tax free, to buy department stores with.

      To keep spinning this myth that he is a generous benefactor is a joke.

      • Themoscow72

        Sorry I get the accounts and we were indebt to Barclays and various other institutions to the tune of £156m. These were the Accounts prior to Ashley coming in and were audited. Ashley did not have to put the loan in but the debt would have been to someone else
        and incurred £8m interest charges. Please Google Newcastle United’s Accounts, Companies House, Filing History, Accounts then look at year ended June 2007 then look at Current Assets £8m and Liabilities £156m and the notes behind them. You will find I am right.

        • Lord

          The June 2007 accounts show the interest bearing loans + the overdraft amounted to £71m, under half of what you are quoting.

          • Themoscow72

            Correct and then there is money owed for players some whom had left and money owed to group undertakings which I presume is for the stands. Total liabilities £156m.

          • Lord

            It’s not right to treat all liabilities as ‘debt’. For example, the £30m of deferred income is money the club already had in the bank from season tickets. It’s a liability because they are liable to hold the matches the season ticket money covers, but it’s not a debt. I don’t believe the picture from 2007 was as bad as you are making out. .

        • JohnnyH

          Ashley took on the debt when he took on the club. Ashley and NUFC then become one and the same. However you dress it up.

          Lending money to himself is just a way of avoiding tax on it, when he’s taking the money out of the club. That’s why there’s no salary or dividend to him in the accounts, that would be taxable.

          The income goes into the club (TV money, commercial income, transfer profits, gate receipts etc…) then after expenditure (wages, running the club etc…) he’s pocketing yet to be disclosed amounts of money, by his own admission.

          Meanwhile the ‘loan’ has been with him the whole time, because first he had it, then he lent it to himself. So it never left his podgy little paws.

          The net effect is he has taken money out of the club.

    • Big Hairy Man

      I must have misunderstood him all these years. He’s not a fat scheming [email protected] after all. He’s just a big cuddly Santa and the Easter bunny all rolled into a big loveable package.

      • Leicester Mag

        Going to have nightmares of that fat barsteward in an Easter bunny costume now 🐇🐇🐇🐰

        • Big Hairy Man

          Could be worse. Imagine him in a French Maid outfit or a baby doll.

          • Peaky

            Toga parties….can you remember the Frankie Goes To Hollywood video for “Relax”….the massive fat bloke in a nappy….???….

          • Carverlier football

            Lee! My nappy is full! Change me!

        • Peaky

          Hell aye….two words….Donnie Darko….😳😳

      • Themoscow72

        Yes his interest free loan must have saved the club over £100m so far so will be forever grateful to Mike and would gladly buy him a pint.

        • Big Hairy Man

          And he’ll throw it up with one of his legendary power-pukes.

        • East Durham Mag

          F*ckwit

          • Wezza

            ‘gladly buy him a pint’

            Now who does that remind you of…. hmmmm oh yes thats right the so called Monkseaton native that everyone knows but nobody has heard of. Buzz off Bishop drone, see my dialogue below to KBA.

    • X2

      Mike Ashley is a coward and a liar. Disgusting Sports Direct is a reflection of this disgusting man which is why the government enquiry into work practices at Sports Direct heard evidence that a woman had given birth in the toilets there due to “the culture of fear”.

    • East Durham Mag

      Do you really believe the absolute rubbish you post? I only read it to have a good fkn laugh. Have you considered doing a novel your imagination is superb?

      • Themoscow72

        Google Newcastle United Accounts, Companies House, Filing History then Accounts. Have a look at June 2007 and you will see the season before Ashley took over Current Assets £8m and Liabilities £156m. In short £148m up the creek. Now these are Hall and Shepherds final accounts with £8m interest payments. In effect Ashley saved the club. Hope you enjoy reading the truth.

        • Lord

          Please share the exact page you’re referring to. I’ve looked at the document published on 28 Jan 2008 for accounts documenting y/e to June 2007. I can’t see the exact figures you’re referring to.

          • Wezza

            Thats a troll aka monkseatonmagpies just block him.

          • Themoscow72

            No one has changed any pound sounds think you must be a mate of Jezza and live in fantasy island. By the way for Ashley to get out of our we need a buyer. Haver you and the other militants found one yet.

          • Wezza

            Do one monkseaton, Bishop drone.

          • Themoscow72

            If you go to page thirteen there is the Balance sheet with Current Assets, Current Liabilities and Liabilities over one year. The Nos a long side are the notes below which explains in more detail.

          • Lord

            Are you referring to P15 where the balance sheet is (couldn’t see anything on P13).

            That page shows £144m in assets and £160m in liabilities with a net deficit of £16m. Am I looking in the wrong place?

          • Themoscow72

            Yes try again Newcastle United Accounts, Companies House, Filing History then Accounts then all the years Accounts come up. The Accounts with reference 31011 filed on 30th January 2018 for year ended June 2007. The important things are Current Assets, Current Liabilities and Liabilities over one year. That gives you the net debt for the club. So type in Newcastle Unites Accounts only then go onto to the Companies House link then click filing history then Accounts.

          • Tweed Mag

            Do you want Ashley to sell? (It would save you hours of time going through his accounts.)

          • Lord

            I am looking at the document filed on 28th January 2018 (not 30th January) on Companies House Beta, signed by Chris Mort on 23rd January 2008.

            P15 shows a net deficit for the year of £16,137,000. I can’t see where you are getting us being £148m in debt from.

        • East Durham Mag

          The Fatc*nt has bled millions out of the club, way over any “loans” made. Stop kissing his fat @rse and wake up.

        • Tweed Mag

          Do you want Ashley to sell?

        • Danimal

          In a strange way, I enjoy reading your irrational ramblings Monk. It reminds me how fortunate I am.

        • East Durham Mag

          The truth is you are a person who posts a load of sh*t under various personas to elicit reactions from people.

      • glassjawsh-got-banned

        moscow is bobbi fleckman/clarko and it’s never been more transparent

        • East Durham Mag

          I know mate. Troll central. Its fun baiting the idiots a bit.

    • Tweed Mag

      Do you want Ashley to sell up?

    • cmrowley

      I’m getting tired if this. I try to be polite and civil with you apologists but it’s getting to the point were I want to scream in your faces. Facts without context and in isolation are an idiots best friend, but presenting your Facts in the way you do is only impressing you. It’s like that doyle who refuses to talk about net spend.

      You’re either stupid or you’re entirely disingenuous and nothing but a wind up merchant.

      If you’re goimg to talk about a previous loan and interest payments couple that with the fact that revenues increased by 400% and that the loans would be cleared now Instead of pretending this fat parasite is somehow a philanthropist for Geordie faithful.
      You’re a disgrace man, a disgrace.

      • Wezza

        I truly believe this one is a Bishop troll/shill and this one 100% was previously known as monkseatonmagpies. ‘I’d gladly buy him a pint’ is a dead giveaway.
        Of course we are paranoid for calling a troll for exactly what he is.

    • GToon

      Look at the league table.

    • Danimal

      Newcastle and Liverpool didn’t both just wake up one morning with those match day income figures. They are the consequences of actions. Liverpool have borrowed money to extend their ground (sound familiar?) and the additional income covers it. The £74m you refer is also apparently largely due to hospitality/catering etc. We’ve outsourced everything in sight and also downgraded the club so much that it doesn’t appeal to the corporate market anymore. Liverpool are now foolishly ploughing money into upgrading their training facilities and are considering further stadium expansion. Someone should explain to them what a bad idea all this investment is.

    • Andy Mac

      Every time I read a comment about Fatman “helping the club out with interest free loans” – I never ever read “the reason why the loans were made was due to Fatman’s mismanagement of the club and the two relegations he caused” ? Funny that ?

  • Leazes.

    Everyone must know what Ashley’s doing,….. the problem is they’ve signed up for ten years of it….and keep renewing….. half in hope the the promises leaked to Douglas and Ryder come true! (12.4m Ace to sign or Ashley to sell up)

    Ashley kicks the fans periodically because he likes to remind himself that he owns our club!

    Ashley couldn’t have got away with this in London because he would have the weight of the media questioning him and hounding him…. Here he has Mark Douglas (quote …’the chronicle is a very good friend to the club’) and Lee Ryder (Quote….’United linked with Modric’). You get the drift….. a poodle press, whose level of empathy resides where you generally find used week old chewing gum.

    The price of the new shirt is a bit of a giveaway(sic) at £65 a pop…. he could afford to set the shirt price at a reasonable level quite easily and still make a profit…. he chose to set it at a penny higher than all of the other clubs in order to infuriate United’s fans!

    So long as fans act like a puppy, they’ll be mistreated, or should I say so long as Ashley is our owner they will be mistreated, he’s not about to give up this club any time soon, even though Bishop pulls his club for sale stunt periodically and Douglas, Starforth, and Ryder are taken in by the Fake Sheik routine!

    Where did the Rugby money go? Where did the Ed Sheeran concert money go?….

    What do the companies set up by David Michael Forsey (Ashley’s Enforcer) actually do?

    “PROJECT J NEWCO No.39” , “PROJECT J NEWCO No.40”

    The Certificates of incorporation say its these companies are engaged in everything from transfer of monies, to making profit, to well anything really!

    Where is United’s money going? Why has our income fallen in comparison to all of the premiership since Ashley’s arrival?

    Why does Charnley hide?

    • X2

      Anyone buying NUFC branded merchandise is giving money to Mike Ashley. It doesn’t support the club as any fan would want it to. It does support the disgusting work practices of Sport Direct.

      • Leazes.

        You do see a heck of a lot of retro shirts being worn now….or maybe people are just digging out their old ones. I’ve never bought one under this regime at all, but did find an independent retailer at half the price….hopefully its a fake from an over run of production and SD got nowt.

    • Billmag

      Good analysis by a chap called Peter Whitfield on the company’s you mention, if only the local and national press could do the digging this person has done then maybe it would show how this club is nothing but a cash cow for Ashley.

      • Leazes.

        Yes I know, it should have been made into an article on here.

        • Billmag

          Correct 👍

    • Wezza

      Leazes, we should work with the magpie group to try and get answers from Douglas and Ryder but I bet they will be as silent as the club on that matter!

      • Billmag

        The Chron is full of yes men that refuse to do what a journo should do for fear of losing there seat at the table.

      • Leazes.

        Okay

    • kingfisher

      And still they flock to SJP !

  • Grahame Johnson

    Ashley has committed over 90 million under the hof name to buy a building in Glasgow by 2020, that’s our future transfer Windows sorted and ticket rises confirmed, i despise our club being used by him!!

    • Phildene

      According to Sky News it’s actually £95m! Talking about ripping Nufc off! The tw3t! Rubbing our noses AND Rafas into the shyte

  • Peaky

    Patisserie Valerie in urgent need of a cash injection or face going bust…..Fatso the ideal candidate to invest in a cake shop surely…..🎂🎂🍩🍩🍪🍪

    • Mike D

      I think he already invests heavily.

      • grantham mag

        Do mean ingests.

    • kingfisher

      Dear me Peaky,his belly already has a separate post code 😆

      • Peaky

        😂🤣😂🤣😂

  • magpiefifer

    Two fingers sums him up – his total contempt for supporters is repeated ad nauseum.Until fans stop feeding fatso nothing will change,and why would he change anything when he knows he’s milking the cash cow that is NUFC!?

    • X2

      Exactly. But he’s rattled which is a good sign. That childish letter where he complained about being painted as a pantomime villain!

  • Wezza

    ‘Then the final kicker…hidden away was the revelation that Mike Ashley has taken an amount of money out of the club following the summer transfer window.’

    But wait… the trolls insist he has never taken a penny from the club!

    ‘we can be confident that it will be an eight figure sum.’

    I think we all know it is a nine figure sum.
    Fact is the parasite has taken hundreds of millions over his time here and uses this ‘loan’ as an excuse. That is obviously why the ‘debt’ never went down but up!

    • X2

      Spot on. NUFC is a money tree for him. I think that is even more important to Ashley than the ugly billboard advertising for shameful Sports Direct and the disgusting way it bullies and exploits its workers.

      • Wezza

        Yep, although I find it hard to understand how a coward with a narcissistic personality disorder works but I can only assume with his billions he is addicted to earning more and more.
        The two fingers were a true reflection of his regime and ownership. Now it is purely out of spite.

        • Cockneytrev

          The two fingers were quickly forgotten (if reported at all) yet the papers, news etc have been full of some nobody hoying the lips on some dancer and his bird has elbowed him,,,

  • Leicester Mag

    Ah but look at the offer that came just now

    Fans can enjoy the best discount on our Amsterdam mini cruise. Sail from Newcastle and discover the stunning Dutch capital. It’s the perfect mix of an exciting city break and a relaxed onboard experience with 66% off regular prices.

    Wtf!! how about trying to be a football club rather than a travel agent

    • Oval85

      Got it myself… Almost made me puke.

  • BanJones

    Hang on a minute – where’s the money gone? where’s the money gone?

  • DC1964

    How can anyone possibly stick up for this man?!!!

    • Leazes.

      Nobody does!

      • Oval85

        And still it seems that everyone money can buy in this game does!

      • Danimal

        Apart from Moscow Monkseaton and Bobbi Pisso.

    • kingfisher

      Ask the 50,000 👍

  • Leazes.

    Don’t forget the SD sale is on….. load up them baskets

  • Superdooperhooper

    A report on HTC today says the club are considering closing the under 16 academy.
    If this is true we now know ashley’s true motivation – he’s a mackem! He’s just handing Sunderland all the talented kids in the area!

  • Mung Bean

    PROJECT J NEWCO No.39” & NEWCO No.40, and their ‘deals’ to purchase undisclosed property/assets from the club and make a nice little profit, highlights the parasitic dynamic between Ashley and the club.

    I’d be surprised if The Chronicle ever dives down that rabbit hole.

  • Stephen Taylor

    I have to agree with some of the comments about the chronicle, it is a disgrace that they are in the clubs pocket after their stories of unrest in the club got rid of SBR. Also after last nights England game there now can be no doubt that a boycott of a Sky game would work.

    • Cockneytrev

      I agree, empty stands send out a clear message,,,,

  • Andy Mac

    Earlier this year we had a headline “Ashley wants £400m before he considers selling the club”. Yet less than three weeks ago we read “Ashley wants £350m before he considers selling the club”

    So how much do you think he’s taken out of the NUFC bank ? 🤔

  • Shipcote Willy

    Ashley has gutted the club, insulted club legends like KK and big Al but full houses are the seal of approval for what Ashley is doing and will continue to do until he has picked the bones clean. He can do whatever he wants and still have a full stadium. Some say Geordies are the loyalist fans but the owner uses that to work against them. Some say they are sheep. I use the word ‘they’ because I have been boycotting for some time.I wonder what would make with the current crop of fans to stay away. Even when Rafa leaves the stadium will still be full with fans chanting their disapproval at the owner who will sit there grinning.