Boycott.

A word that generally divides Newcastle fans on one side or the other.

Is boycotting matches the next logical step in protesting against Mike Ashley?

I wrote a previous article (see below) on the boycott subject that was published on The Mag 10 days ago.

I think talking about boycotting games as an ongoing thing is totally unrealistic. Asking fans with season tickets to just not go match after match is a surefire way to fail.

If Newcastle fans are going to stop going to games altogether, they will do so by not renewing them, not when you still have most of the season still to go and having paid hundreds of pounds for the ‘pleasure’ of having one.

However, a one-off boycott is exactly what we should be looking to do.

After all, what we are trying to do is something symbolic, a big warning shot for Mike Ashley to think about. That this is what he will see (a half empty stadium) in the future on a regular basis if he doesn’t sell up.

(I have seen a suggestion that rather than a boycott, fans should wait and only go into St James Park once 15 minutes of the game has gone by. Whilst I think all options should be considered, I think this would simply cause hassle for the fans themselves. By the time the final people got in, it could be almost half-time, plus there would be safety implications and the police not exactly impressed if 30,000 fans were suddenly trying to get in the stadium at exactly the same time.)

As for choosing a match to boycott, it totally makes sense to choose one on live TV.

This means fans can still get to see the game on TV and most importantly, it will be a far bigger story if beamed out live on Sky Sports to a worldwide audience.

My initial choice, before the live TV games for December/January were announced, was Man Utd at the start of January.

However, I am persuaded now that we should do it ASAP and so Wolves at home on Sunday 9 December, live on Sky, must be targeted.

Bottom line though is that The Magpie Group HAVE to announce this ASAP because on-sale ticket details for West Ham (home on 1 Dec) and Everton (away on 5 Dec) have already been announced, so the Wolves arrangements will be next, very soon.

Honestly, what will you be missing out on by boycotting a one-off match?

Also, I was up in the Milburn for yesterday’s Brighton match and took this photo above, the big gaps are where away fans would usually be but in past times they would all have been snapped up by Newcastle fans.

In truth though, there were smaller pockets of empty seats all over the place (look at the middle tier of the Leazes in the above photo, for example – far bigger gaps than that in the Milburn as well). The attendance was claimed to be over fifty thousand but I reckon there was no more than 48,000 inside SJP, if that.

Wolves will obviously sell out the away tickets for the game but I think that if announced now, a boycott could still get the crowd under 25,000 for his match. Willing to make a one-off sacrifice even if they have already paid for a season ticket.

The decision/announcement has to be made now to boycott, as you need it to be done before fans start buying tickets for the game and booking travel/hotels.

It is time to escalate and that means a boycott of a live TV match.

Part of my previous article on The Mag – 11 October 2018:

‘Back in April 2015, the Ashley Out people (ashleyout.com) organised a boycott of the Tottenham home match. The official (paid for tickets) crowd was given as 47,427 but estimates ranged from 30,000 to 40,000 in terms of how many people were actually inside St James Park.

If that game was at least 12,000 under capacity, surely with the mood now, we can increase that to at least 26,000 under capacity.

That is achievable. Don’t worry about trying to convince everybody, that is totally unrealistic. It is also daft to bully anybody who still goes, try and persuade them to stay away by all means, but just because you have now decided the time is right, you don’t have the right to demand everybody agrees.

We just need to try and carry enough people with us to send out a powerful message.

Far bigger battles are ahead, such as the 20,000 season ticket holders who are on the long-term deals and will start paying for next season’s (2019/20) season ticket in February if they don’t cancel by the end of January. Mike Ashley having them exactly where he wants them.

The TV games set to be announced tomorrow and one stands out massively, NUFC set to play Manchester United on New Year’s Day.

This is bound to be on live TV and needs to be chosen by The Magpie Group as the game to boycott.’

To feature like Dean Wilkins submit your article to [email protected] and/or for more info go here



  • Leazes.

    Boycott the Wolves Game!

    • Dave Pattinson

      JUST DO IT ! No more sentimental bollix about ‘supporting the team not the owner’. It is not going to improve if we fill his stadium like sheep. Don’t tell me anyone is actually enjoying going to the match these days? Its been absolute torture for the past few years. ASHLEY OUT!

      • Steven05

        I think it’s too obvious for some people to understand

    • Themoscow72

      Wolves tickets go on sale Monday 29th October 10.00am make sure you get yours and support the team.

      • Kev Newcastle England

        Someone smack this fcu ker

  • Leicester Mag

    50k v Wolves and this will show we get what we deserve

  • Paul Patterson

    I’m all for any action that gets rid of him, but I genuinely don’t think a one off boycott will work.
    The man doesn’t care and relegation won’t matter either . .

  • mactoon

    It wont happen, they want to watch their team.

    A much more effective protest would be to give everybody a sticker at the gate to put across the front of their shirts:

    NO INVESTMENT
    NO FUTURE
    HE’S KILLING OUR CLUB
    ASHLEY OUT

    Also cover the SD adverts pitch side. This could be done for every game and the TV cameras would pick this up. That way the fans could protest while still supporting the team when they need it.

  • Mirandinha9

    You’re part of the problem Dean by walking into Cashley’s ground in the first place. Did you not see him laughing at you as he revelled in taking more money out of your and other 50,000 people’s pockets?

  • Shaun

    I do like what The Magpie Group are doing on multiple fronts, it’s well organised but seems fairly toothless at the minute (from what we all know). I was disappointed there was not any chants or actions against Cashley at the games he’s been to recently, a perfect opportunity for us to let him know the strength of our feelings. A boycott seems the next logical step. If it isn’t stepped up, I think some supporters will lose interest in supporting the protests.

    • Big Al 1967

      Exactly right, it is now time for The Magpie Group to show some cojones and get in touch with all the media outlets they can and let it be known that they are calling for a boycott
      Protesting outside Sports Direct only goes so far and is not nearly visible enough, empty stands most certainly are

  • kingfisher

    Quote from BBC Sport this morning
    “The result means Newcastle are the fourth team in top-flight history to lose their first five home games of a season – the other three teams were relegated.”

    The writing is on the wall and the 50,000 will get what they deserve for blindly supporting Ashley, i.e : Championship football next season, hope you all enjoy it because it will be a long time ( if ever) that we are back in the Prem, largely due to your selfish backing of Ashley.

    Even my partner ( who’s knowledge of football could be written in capital letters on a postage stamp), said after we got beat yesterday ” why on earth do people keep going to watch that rubbish” and that just about sums you lot up!

    • Waxi

      Funny i was talking to the people around me at the match yesterday and we all agreed, those who don’t go now or watch it on the box could not have been much of a fan anyway and more like glory hunters.

      • Ram Kishore

        I agree with u.

        • kingfisher

          Ram, See my reply to Waxi above ! glory hunter indeed !

      • Steven05

        Are you being serious??

        • Waxi

          Why would i not be serious. The people on this site knocking those who go the SJP need to think about how they are financing TFCB. Most probably sit in pubs watching it and that pub has paid a fortune for the right to do so. Sly pay TFCB 125 million a year so in my book you are worse than the fans who turn up at SJP. So are you telling me that these people who call us sheep and have stopped going don’t ever watch in the pub or club. I don’t get how all off a sudden a true fan can turn their back never to watch it again yet come on sites likes this throwing insults at other toon fans. As the song goes NEWCASTLE UNITED WILL NEVER BE DEFEATED.

          • Cockneytrev

            I’ve never slagged off fans who want to turn up to watch, as everyone has there own opinion on how best to get rid of Ashley, but even the most dihard fan must see that going week after week to watch this shell of a club is not the way,,
            We need the media on out side, at the moment it’s nearly totally for Ashley and imo only a TOTAL boycott will get the media talking, most fans from other clubs think there’s nothing wrong at the club, because if there was, why do 50+ thousand turn up every home match.
            As for a glory hunter I’ve had at least 1 season ticket for a total of 23 years and 3 for 18, hardly glory hunting,, but I will not put one more penny into fat boys pocket,,,,
            If you want to carry on going that’s up to you, but organise a display of unity against him, even if it’s a full end standing up and turning your back on the pitch for 20 minutes, but do something…..

          • Waxi

            Cockneytrev just look at the other articles on this site and on every one you get the same [email protected] that we are sheep we are the problem we are not even supporters but just plain tourists. I never until today remark on why someone should or should not attend a game. I have never blocked any body as we should listen to all sides of the argument and by not you take the bigoted line of not accepting other points of views. On my replies today i have asked several times were people watch the match as i believe if you are going to a pub/club you are just as much to blame of feeding TFCB as those who go to SJP. I have stated loads of times the gate receipts would not even pay the wage bill and it is the sky money that keeps TFCB at our club. People on this site are great at throwing the above insults but never mention where they watch the game and that is why i thought i would wind a few up today. Yes the glory hunter tag is a load of bull and sorry if it upsets a few people but as i say if you watch it in the pub or club IMHO you are just as much to blame.

          • Cockneytrev

            It’s not really to do with the gate receipt, it’s about the perception to the rest of the footballing community an empty stadium would say,, we need to get the media on our side and it’s not happening the way we fill the stadium season after season,,,
            AS for watching , most bars that play the matches at 3 on Saturday are streaming it , I know the one I watch it in the most, gets it through some foreign box, so as far as I’m aware the landlord doesn’t pay for these matches.
            He does use sky/BT for televised fixtures.
            My self I have my phone/broadband /tv through BT, I don’t have sky.

          • Ashley-out

            we have been defeated, you fool. look at the relegations & the current table. good God man, are you an idiot.
            Yes

          • Steven05

            It was you who used an insult (glory hunters, not much of a fan anyway) not me. And I’m not here to say I know what’s right or wrong – but doing something has to be better than doing nothing. We packed the stadium out for over 10 years with this cancer, and it’s led us to this. And attending the match in the current climate does not make you more of a fan than someone who chooses not to go either.

      • kingfisher

        I’ve supported NUFC since 1968 aged 15 and I am now 65 Waxi. Like many others I’ve travelled thousands of miles and spent thousands of pounds following my team, so to say I haven’t been much of a fan is not only an insult to me, but also to all the other thousands of GENUINE FANS who care so much for THEIR club that they are willing to take decisive action rather than sit on their hands, do nothing and watch Ashley drive OUR club into the ground.

        I used to be like you and those around you, going religiously to the match year in, year out, but there came a time when I said enough is enough and I refused to invest any more time and money into Ashleys regime.

        And as for being a glory hunter well if you can call winning the Fairs Cup in 52 years glory hunting,then guilty as charged.

        • Ram Kishore

          All I am saying is… U can ask the fans to boycott and show their disapproval. Protest with many banners inside the stadium or shirts or walkout. U can ask them anything to do. But u can’t tell them they are part of the problem too or stupid or pathetic. If fans who go to matches are part of the problem in your terms, so are the fans who watch the match from home and slag off people who go to the matches.
          If 23 million comes from fans who go for matches. More than that comes from the domestic deal. Leave the overseas broadcast deal.
          All I am saying it’s their prerogative. If u r saying they are not protesting or shouting inside the stadium after complaining here in this forum or anywhere., u have all the right to criticise them.

          • kingfisher

            I never said that the fans who go to SJP are stupid or pathetic Ram, however I do believe that they are indeed part of the problem and are wrong to give Ashley their support when 99.999% of Newcastle United fans are against Ashley.
            It’s been said on here previously that the fans who go to every home game are not football supporters as such, but just folks who like a good day out with friends and family, as Roy Keane famously said
            as quoted by Wikipedia:
            “Away from home our fans are fantastic, I’d call them hardcore fans. But at home they have a few drinks and probably the prawn sandwiches, and they don’t realise what’s going on out on the pitch.”

            “The prawn sandwich brigade”

          • Ram Kishore

            Yeah probably u r right.. I am not going to argue on that..
            All of this problems can be avoided only if Ashely and his people had been more honest, truthful, open and transparent about everything that happens at the club.
            All we need at nufc is an appropriate Checks and balances. The only way it will come is by having at least 15% and to maximum of 25% of the ownership of the club with the legally established supporters trust.
            Similar to the Swansea model. So the fans have a director to atleast influence or know what really is happening. Because that is what really needed at nufc because football clubs in Europe is different to that of what it is in other places

      • Ashley-out

        i went for 25 years Nufc in my blood, people like you are supporting the regime. you are the problem mate. pathetic & stupid

        • kingfisher

          100% correct Ashley-out

        • oompalumpa

          Perfect reply but like Blackpool donkeys they go when told

      • mactoon

        how can you label a Newcastle fan a glory hunter? Your post beggars belief, these are fans who are passionate about their club and desperate to get rid of an owner who is destroying it. Unlike you who continue to feed him

        • oompalumpa

          Troll

      • oompalumpa

        Funny I was having a beer with some mates and we all agreed all who still still go give fatty a reason too stay

      • Kev Newcastle England

        P rick

    • oompalumpa

      Lemmings going over the cliff coz they have to follow something

    • Themoscow72

      They go to watch as they support their team. I went in the dark days when crowds dropped to 7,000. If no one went we would not have a club to support. Crowd for Wolves game will be round 50,000 as well.

      • kingfisher

        The relevant phrase in your post is “support their team”.The place is like a morgue, no noise,no atmosphere,so they may be doing a number of things like supporting the Ashley regime,dragging our club down and donating money to Ashley, but the one thing they are not doing is “supporting their team” No doubt they are too busy moaning to each other about Ashley to actually give the team vocal support.

      • Kev Newcastle England

        No it WONT

  • Tweed Mag

    To be fair, it was like sitting in a library yesterday apart from Gallowgate Corner. There was not 50,000 in the ground.
    So why not give it a go. I won’t be going and neither will Wor Kid. I just hope the team know that it is not a protest about their poor form. It is all about the pig ignorant man sitting laughing, surrounded by his cronies and jumpy security men.

    • Wezza

      The clubs PR machine KBA will no doubt bring that up
      “the lads need your support”

    • Leazes.

      Nothing to lose is there…..its not a football club any more, its an asset stripped billboard….. and if there is Unity there its AGAINST the regime not WITH the regime.

      Ashley must be the most surprised person of all that he’s got away with this for 11 years and counting.

    • Themoscow72

      Newcastle sold every ticket on offer to them on Saturday with the exception of Corporate tickets which did not go on sale. They sold 1,100 extra tickets for the Brighton end and there was 50,600 in the stadium.

      • Tweed Mag

        Jackanory.

        • Themoscow72

          I checked the clubs web site and there were 47 tickets left at 8.36am Saturday morning.

          • Kev Newcastle England

            8.39 when I checked,same amount

      • Kev Newcastle England

        Total tit

  • Geordiegiants

    WILL NOT HAPPEN!

    • Ashley-out

      🐑🐑🐑🐑🐑🐑🐑🐑🐑🐑

      • Geordiegiants

        Exactly

  • Ashley-out

    every person who goes to St James are part of the problem.

  • Martin

    So we boycott the Wolves game and then what? What is it about a boycott which causes Ashley to go? Bournemouth happily survive on 8,000 fans so it doesn’t really matter who is in the crowd finance-wise.

    • 1957

      Our tickets were cancelled this season, and I had held a season ticket from before Hall ousted McKeag. Enough was enough for us but if others still want to go that’s their choice, I would only ask they consider not renewing if Ashley is still the owner next season.

      The issue is way beyond whether Benitez walks in the summer or stays, the club will never move forward unless Big Mike sells up, I don’t care who the manager is I just want someone new at the top.

      • Martin

        I started going in 1985 but will wrap in my season ticket when Rafa goes. Whilst Rafa remains I do feel a loyalty to him.

        • 1957

          Sorry I missed the second paragraph, it appears in the email but I can’t see it on the site.

          It’s worse now because back in late 80’s the club genuinely was on the verge of bankruptcy, had no money other than gate receipts and as attendances dwindled following relegation and poor performances so did finance into the club restricting what could be spent on players and the club went into a spiral of decline. Now there is money but we don’t spend it and we have no genuine youth prospects.

          The only bright spot came prior to the Hall take over. Ardilles had little alternative but to pick young players and within that group, Clark, Watson, Howdy, Elliott etc at least for me gave some hope for the future

      • Themoscow72

        The good news is you will be able to go to the Wolves game as you have a free weekend. McKeag managed to get the crowds down to 7,000 something Ashley has never done. In fact he has increased crowds. The Falcons have a hard core of 6,000 most of whom will still go to watch a team bottom of the table.

    • Steven05

      Yes indeed Bournemouth do survive – and are more ambitious than Newcastle, and outspending us!!

      The difference is – they are silly enough to act like a football club – their existence is based more than serving to advertise another company

      • Martin

        I don’t disagree and understand why people have given up. If people could explain how a boycott would help then it make some more likely to join it.

        • Steven05

          His brand wouldn’t be associated with a sell-out crowd but one with many empty seats, and Sky wouldn’t pick our games as much as they currently do, hence less money going to him

          • Martin

            Possibly. I think picketing his shops would cause him to stop and think more.

    • Down Under Mag

      It won’t effect him, finances of football are long past where the money from tickets make any difference. I think it is more about showing the media and tv audiences that the fans have had enough, hopefully generate some sympathy and make a statement. It also will hopefully stir some bad vibes associated with the advertising in the stadium since we all know that is the only thing that he cares about. There is no ideal solution, that is the problem. Nothing the fans do actually effects Ashley, the only thing that will force him to sell is if the image is so bad that it taints his profit on SD or the club becomes financially unviable.

  • Steven05

    Here is a question to all those who still choose to go, and therefore support/accept the situation Ashley has put us in:

    How far does Ashley have to go before you decide not to go?

  • oompalumpa

    Those who continue you to go don’t complain about anything you accept the terms . I.E you see what FCB has done and obviously it’s ok as you buy tickets beers etc. For those who have decided to leave and don’t support the FCB have a beer and think of the cash and pain you have saved. And PLEASE don’t say we go to support the team they will be away as soon as released or relegated which ever comes first.

  • killymag

    we will probably be near enough relegated by the time we play Wolves

  • Blackburn1066

    Have some Bal-s and stay away

  • Down Under Mag

    I think even if people stay away for the first half…it proves a point. People already have tickets so it’s hurting themselves and Ashley still won’t notice anything – but at least an empty stadium for a half shows some comittment to produce change while people still get to see the second half.

  • Themoscow72

    First of all your picture is of half what the Brighton fans did not sell a pathetic turnout for a Saturday match and the quicker they are relegated the better. They sent two thousand tickets back Newcastle managing to sell over a thousand of these.
    In fact Newcastle sold every one of their tickets available to buy and over a thousand extra with the exception of a few hundred corporate tickets priced £55.00 and above. I calculated there was 50,600 at the match thanks to the pathetic Brighton turnout.
    The Wolves tickets go on sale Monday 29th October at 10.00am so if you are a supporter get yours early and bring a mate. Rafa and even Keegan have urged the fans to support the team something true fans will do. The boycotters are traitors to the cause and have no place at St James’s Park.
    We have a young team whose confidence is low and all the Magpie group are doing is making things worse. Will boycotting help us find a buyer no.
    So buy as many tickets as you can for the Wolves game and support the team.

    • AhDivvinNahNootMe

      Crikey Mr Charnley, why bother with the alias ? Just so you know – Your Bosses regime is on borrowed time. Tidy up your cv, you don’t have time to be in here.

    • Bottler

      This is Keith Bishop in disguise isn’t it..?You defend anything that is suggested as protest, so you must have been delirious with joy over the past decade under Ashley’s reign of EXPLOITATION, and you will be so for the next decade too, as he has no intention of selling, (or do you believe his PR machine?).and we’re going down this year FACT,which would scupper any deal anyway..so you’re happy that he has put in a derisory 100K net spend of investment since the summer of 2017, whereas our rivals have put in 70-90 million..? A young team, short of confidence? And how did that happen??? Once again all down to Mike mate….they’re young because he won’t pay the price for experience….they’re low in confidence, because they haven’t got enough quality to win games, and they’re playing under a manager who they know won’t be there come the summer, that’s got to be demotivating…once again down to your mate Mike failing to back the manager and hence rendering any new contract offer redundant! They’re low in confidence because they are set up to fail. What quality there is from your mate’s bargain bin approach to business will be scotched because they know no matter how much guile they show in midfield or defence will be countered by a lack of cutting edge up front.Once again a criminal neglect of investment in the area that would condemn any team…our main attacking sub is Joselu, would any other Permier League team signed him? He was deemed surplus to requirements at Stoke the summer before their relegation season!! You go on about those advocating protesting at the game might as well get on the next express train to Sunderland…well where do you think the fans are going to be travelling next year…Sunderland away is a dead cert of a fixture…Look at what the fans did at Rangers, and what they’re currently doing at Inter Milan and it’s getting global news coverage, just what Mike doesn’t want!! And no this sort of protest doesn’t deter potential buyers, as they are reminded on a global scale what a sleeping giant we are, how ‘passionate’ our fans are, how big we used to be, it’s a ‘come and save us’ cry for help….it’s your mate Mike who puts off buyers by behaving like the village drunk in Middle Eastern hotels, overpricing the club out of the market, all the while polishing his free advertising hoardings, which you’re afraid to hang a coat over for fear of distracting the players on the pitch. Your subservience and Ashley apologism is the very thing MA relies on to stay where he is, to milk the golden cash cow….keep on keeping on, and enjoy next year’s net spend of £20,000, as MA has a Championship ready squad, which means there’ll be no need to invest next year either! Hey, he can keep the parachute payments too! Result!