Mike Ashley is determined to keep this story running .

Thursday night seeing the Sports Direct supremo release an official statement via Newcastle United.

The Wednesday night outing for Ashley and playing staff, manager and coaches, as well as various minions, ending with a bizarre punchline.

As Newcastle fans asked him ‘Where’s the money gone?’, the club owner’s fingers formed themselves into a ‘V’.

Mike Ashley is saying any ‘V’ (he made) was not a V-Sign and that his ‘legal team’ are taking action.

All a bit strange, the fingers definitely formed a ‘V’ and an overwhelming number of Newcastle fans, media and neutrals clearly believe it to have been deliberate, Mike Ashley says it definitely wasn’t.

Quite bizarre that he seems determined to make such a big deal of this.

In terms of crimes against Newcastle United and the supporters, most fans would see this one as pretty far down the list.

Via The Mail, Mike Ashley’s people had claimed previously that there was no V sign and that his actions of recent days had somehow proved how ‘respectful’ he had been towards Newcastle fans: ‘Anybody who saw Match of the Day at the weekend will also be aware that Mike is actually very respectful in his reactions to fans.’

Quite remarkable when on Saturday, Ashley’s people had torn down fan banners outside the Gallowgate End depicting Kevin Keegan and Rafa Benitez, to the derision and anger of thousands of Newcastle fans present.

I especially love the fact that Ashley’s brief statement is accusing the media ‘of trying to undermine the club’, considering what Mike Ashley has done over these past 11 years to undermine NUFC, you surely can’t imagine his PR people being able to keep a straight face when they were writing this up!

Mike Ashley/Newcastle United Official Statement:

Newcastle United owner Mike Ashley would like to put the record straight in relation to press reporting of events following a dinner that he attended on Wednesday evening with Rafa Benitez and the players.

Mike Ashley said:

“I did not make a ‘V-sign’ to anyone.

“To suggest otherwise is both inaccurate and irresponsible.

“The matter is in the hands of our legal team and they will be contacting relevant newspaper editors in due course.

“It is hugely disappointing, given the reason why we set up the meeting, that certain elements of the media are trying to undermine the club by creating a story out of nothing.”



  • Kenny

    Legal action against who ? grasping at straws & the pressure is building.

    • Leazes.

      Threats to Editors.

      • Kenny

        Bully boy tactics, his M/O

        • BigHairyDog

          Seems to have worked with Douglas and Ryder!

  • Steve Smith

    He’s doing it to make them think twice in the future reporting of his bad behaviour. Nothing is likely to come of it in a legal sense this time around, but the next time he does something that could possibly be interpreted in multiple ways then editors are likely to think twice about siding with the fans for fear of a headache they don’t think is worth the trouble.

    • Leazes.

      We have to keep pressure on Journalists to report news, they don’t have to interpret it as many like the Chronicle chose not to!

      The Sun opened with the phrase ‘flicking V’s’ at fans….. the clip is evidence really but I can’t see him being so stupid as that again…. maybe time for another Fake Sheik?

    • Carverlier football

      As long as they said “appeared to” make a v-sign then they’re as watertight as a duck’s back side – it’s indisputable, he did appear to… He does like his frivolous lawsuits though…

  • Paul Patterson

    Ok, let’s say it wasn’t.
    He still has no interest in Newcastle United and is still a greedy [email protected] ✌️

  • East Durham Mag

    Just exactly is the Fattwat going to sue? All of us or everyone in the world who saw the photo and said “he is flicking the V’s”?

  • Leazes.

    One person is undermining this club….the one who relegated it twice deliberately and is going for a hattrick!

    187,000 hits online for the clip….most of the Nationals and a few million on TV tonight…..

    How’s the PR going BISHOP!

  • Cockneytrev

    If he starts making enemies Of the media, better for us,,,that could end up coming back to bite him,,
    we need proper journalists doing some real journalism and start investigating him in depth.

    • Carverlier football

      Now if there were a proper investigative journalist (or Newcastle fan) who didn’t have a North East accent and knew when he might be at the boozer he could befriend him and encourage him to, ahem, speak his mind in an unguarded fashion while being secretly recorded… Where’s the guy who got Shepherd and Hall in the brothel when you need him?!

  • Waxi

    He is starting to sweat a bit now the FCB. Just think about January when the pressure is ramped up when he raids the championship again for our next striker. He hates everything Newcastle United.

    • Carverlier football

      Is that recalling Gayle? :)

      • Waxi

        Could we really put anything past the FCB to save a few quid.

  • Doug Sweeney

    I feel another court case coming on…….the CPS needs to build a separate High Court just to hear the cases Ashley’s involved in!

    • Tweed Mag

      I am sure he looks in the direction of the camera for a brief second and then makes the V-sign immediately after. Why else would he put two fingers at either side of his ear in the direction of the camera? He tried to be clever but failed. There was nothing on the soundtrack other than ‘where is the money?’ which is exactly what he did not want to hear – because he cannot answer without telling more lies. He makes things worse for himself, brilliant.

      • FatParosite

        He has stupidly drawn attention to it. Bully PR gaffe… Loose cannons everywhere on an Ashley colander ship.

      • Wezza

        Yes, a question he cannot answer nor has been touched upon with PR recently.
        We know where the money has gone.

    • BigHairyDog

      It’s going to be an episode of Judge Judy…

  • Tweed Mag

    The Bully Boy is trying his only tactic – do as I say or else. He is beginning to lose the plot. We’ll see which of the Editors has bottle now.

  • Realist

    Go and get Alfredo morelos in January rafa, good age good potential and good price.

    • Realist

      Up the Gers 🇬🇧…. simply the best

      • Carverlier football

        Certainly better than us at getting shot of Ashley…

  • Leazes.

    With so much about Ashley this week will there be anything on the ‘Premier League Show’ on BBC2 in a few mins…..or will they just stick with their favorite teams Manure and Chelsea, and waffle on about Jose?

    • FatParosite

      More Liverpoop smoke blowing..

  • bob0411

    Stereotypical bully, he’s a coward at heart, thin skinned in the extreme, keep the pressure on him, great work gents!

  • Billmag

    Good grief his legal team must be getting plenty of overtime in with this and his High Court actions, he’s up 💩 creek if the press turn against him, wonder what the shareholders at SD make of all this bad publicity.

    • BigHairyDog

      They wanted him out before this, probably hate him even more now.

  • FatParosite

    What’s this legal team going to do like….??? More fluffy lies from the man who always speaks from his ar$e when his fingers have stopped talking.

  • Fisherking

    He did stick two fingers up interesting to see what his advisors spin for him has he or bishop not seen the footage is he blind as well as a lair and deluded we are slowly getting at him you would normally not here a word from him just keep harassing him he will get sick before us

    • BigHairyDog

      You’ve seen the spin, he’s flatly denied it and threatened anyone who says he did with legal action. That’s like Eric Cantona threatening legal action to anyone who said he kung fu kicked the palace fan. He’s committing reputation suicide in front of the cameras, ironic for somebody who shied away from them before.

      • Wezza

        Brilliant analogy! Spot on.

      • Leazes.

        …thats a Troll…. best not to encourage him.

  • toonterrier

    I think the two fingers was to tell Rafa that he would have 2 million to spend in January as long as he sells Shelvey and Lascelles.

    • Kneebotherm8

      Tuppence more likely……

  • FatParosite

    How much could Ashley spend in January for you to forgive him??

    Answers below please…..

    I’ll go first. £10 Billion Pounds Sterling.

    • Carverlier football

      Bit harsh. I’ll go £500m :) Though he’d probably just add it to the loan…

      • BigHairyDog

        You forgot the minus symbol I think.

    • Leazes.

      The damage has been done for eleven years which you can’t bring back ever…. stupid question worthy of Ryder as a deflection.

    • Danimal

      Whatever Dignitas charge these days, plus the cost of a one way economy flight.

  • Albert Stubbins

    As Lemmy once famously wrote- Nee Class!!

  • BigHairyDog

    You couldn’t make it up, his reputation has self destructed much the same as Gerald Ratner. Just when it seems to be dying down and the likes of Sky ignoring it, Ashley reignites it so they can’t ignore it. Now Sky are showing the picture and everyone can see for themselves what an idiot he is, who’s going to believe a word he says now?

    He could’ve come out and admitted it, said it was directed at those at the restaurant and not at the majority of NUFC fans. I’m sure his stooges like Wise and Keys would’ve even defended it and made excuses.

    As everyone can see his “baby” wants nothing to do with him and sooner or later the Sports Direct shareholders will rid him from the board of their company. The self destruction will no doubt be blamed on others as it’s never ever his fault.

    • Leazes.

      I don’t think he can be outvoted.

      • Kneebotherm8

        61% of the shares belong to the FCB………..no chance of being outvoted…..

    • Kneebotherm8

      He’s a terrible figurehead for Sports direct……..a PR disaster in every way……before buying us he was the supposed Howard Hughes reclusive billionaire type………you can see why he stayed in the shadows…..

  • Wezza

    I posted a similar comment elsewhere but I had to laugh when he mentions legal team.
    There is video evidence.
    It is not heresay or a photoshopped image. Video evidence and damning at that.
    What a pathetic, sad, vile, disgusting fraud this owner is.

    • Down Under Mag

      Running scared and he knows he has dropped a massive clanger after his team set up this blatant P.R. stunt that has totally backfired. Ashley seems unable to help himself… but that is what you get when you surround yourself with yes men who won’t check your behaviour!

      I wonder if you would see any other owners getting caught up in controversies like this?? Can you see the Man City owner flipping off fans outside the ground or the Glazers coming out to the ground and downing a pint in 6s.

  • Kneebotherm8

    He had two simultaneous itchy spots on the back of his heed which had to be scratched……that’s his excuse and he’s sticking to it……FLCB…..

    • Leazes.

      He really is a coward….. its really funny though, I watched the film ‘The Darkest Hour’ about Churchill the most famous exponent of the gesture in its duplicity. and he didn’t have any qualms at all about giving the ‘V’s to his opponents while canvassing after the war or tommies during it…. good film incidentally, highly recommended.

      This guy just denies everything like Trump or Putin he’ll say black is white.

      • Kneebotherm8

        He’s a yella belly with his sneaky little eff off sign……….

      • Danimal

        Hilarious film, a good watch but totally absurd, trying to make out the guy was some kind of naive, bungling man of the people. A bit like that vile, blond haired power hungry creature they’re trying to foist on us at the moment. Your Trump/Putin analogy is spot on…although I’m just waiting for Ashley to top it by saying black and white should be changed to red and white.

  • MadMag83

    Somebody should blow the image up and hang it from the Tyne bridge, let everyone know what he thinks of the fans.

    • Leazes.

      Its been shown on BBC News for the North East twice so It has reached a lot of people already from Berwick to York.

  • BanJones

    “Where’s the money gone?” is the best chant imo. As it is a question it just hangs there with no answer and it needs answering.

  • X,WHY,Y MAN.

    Making a story out of nothing ?
    It was that fat idiot himself who decided to act in a childish and petulant manner which created the story in the first instance.
    What a cockroach this man is !