Simon Jordan made a spectacular mess of running Crystal Palace.
His ownership of the club ending in 2010 when it went into administration.
For some reason, moving forward to the present day, Simon Jordan is now the resident specialist on Mike Ashley’s ownership of Newcastle United on Talksport.
They regularly have him on as a guest and repeatedly he claims to know all the ins and outs of NUFC, siding constantly with Ashley and invariably criticising/mocking the Newcastle fans at the same time.
Just because doing a bad job of running a football club is his specialist subject, clearly doesn’t make him an expert on what Mike Ashley is up to at St James Park.
This is the latest insight/nonsense from Simon Jordan about Newcastle United:
“I think that these are interesting times as Mike Ashley will not want them (Newcastle United) to be relegated.
“I know a lot of people make out that he wants to own Newcastle because it’s big for Sports Direct but Sports Direct made a ton of money before Newcastle were even on the horizon.
“So I don’t believe that’s the key.
“I think he wants to get his money out of the football club for the right price and knows what the value of football clubs are going to be.”
You don’t need to look very hard to see just clueless Jordan’s opinion is.
The man who sold NUFC to Mike Ashley told us all back in 2007 why the retailer had bought the club after the deal was completed, he then repeated the reason when interviewed four years later…
Sir John Hall interviewed by Toon Talk in August 2011:
“I was told that the man behind the deal was Mike Ashley and I sat with his representatives over three days thrashing out a deal.
“I was keen to know why they wanted the club and they were quite honest.
“They wanted to market their sports goods in the Far East and would use the club to help do this.”
Mike Ashley wanted Newcastle United because he could then use a full St James Park as the perfect marketing tool to expand his business empire around the world, via the Premier League’s expansive reach due to the TV deals covering pretty much every single country.
When you look at the growth of both his retail empire and wealth, Mike Ashley clearly knew what he was doing, even though it has become a seemingly never ending nightmare for Newcastle fans.