Simon Jordan made a spectacular mess of running Crystal Palace.

His ownership of the club ending  in 2010 when it went into administration.

For some reason, moving forward to the present day, Simon Jordan is now the resident specialist on Mike Ashley’s ownership of Newcastle United on Talksport.

They regularly have him on as a guest and repeatedly he claims to know all the ins and outs of NUFC, siding constantly with Ashley and invariably criticising/mocking the Newcastle fans at the same time.

Just because doing a bad job of running a football club is his specialist subject, clearly doesn’t make him an expert on what Mike Ashley is up to at St James Park.

This is the latest insight/nonsense from Simon Jordan about Newcastle United:

“I think that these are interesting times as Mike Ashley will not want them (Newcastle United) to be relegated.

“I know a lot of people make out that he wants to own Newcastle because it’s big for Sports Direct but Sports Direct made a ton of money before Newcastle were even on the horizon.

“So I don’t believe that’s the key.

“I think he wants to get his money out of the football club for the right price and knows what the value of football clubs are going to be.”

You don’t need to look very hard to see just clueless Jordan’s opinion is.

The man who sold NUFC to Mike Ashley told us all back in 2007 why the retailer had bought the club after the deal was completed, he then repeated the reason when interviewed four years later…

Sir John Hall interviewed by Toon Talk in August 2011:

“I was told that the man behind the deal was Mike Ashley and I sat with his representatives over three days thrashing out a deal.

“I was keen to know why they wanted the club and they were quite honest.

“They wanted to market their sports goods in the Far East and would use the club to help do this.”

Mike Ashley wanted Newcastle United because he could then use a full St James Park as the perfect marketing tool to expand his business empire around the world, via the Premier League’s expansive reach due to the TV deals covering pretty much every single country.

When you look at the growth of both his retail empire and wealth, Mike Ashley clearly knew what he was doing, even though it has become a seemingly never ending nightmare for Newcastle fans.



  • How can we complain Ashley is lying? He appears to have told us from the beginning he only wants the club for advertising purposes. He’s only interested in the club being in the Prem and spend as little as possible.

    • Ron

      “I’ll give you every last penny” truth or lie?

      • That the club generates and nobody knows how much this is! It could be 50m or could be – 50m at the moment depending on who’s fixing the books. Nobody wants Ashley, but in hindsight Sir John should have never sold the club to a man who clearly wanted it as a Billboard!

        • Sickandtired

          If the fat [email protected] couldn’t be bothered to meet Sheikh Mansour, preferring to be on the lash instead, then I can;t see anyone else shifting him out of here. Other than the Grim Reaper.

          • Big Hairy Man

            The Grim Reaper sounds favourite.

          • Yes, it would take a significant bid to make Ashley sell his advertising and cash cow. I still believe 350m is needed for Ashley to consider selling, not to mention the investors need to prove they have at least 200m more to keep running the club.

          • Sickandtired

            None of us have a clue what it would take. Fatty was allegedly prepared to offload us to Barry Moat after relegation 1 for £80-£100 million. That was not long after dissing the Sheikh in Dubai where he was looking for £400 million!
            No investor has to ‘prove’ they have £200 million or more after purchase. As long as we are still in the PL then the TV revenue, current commercial (pittance) and match-day income more than ensures that.

        • Ron

          Steven apart from the £123m tv money we made a profit in the transfer window (again).

          “I’ll give you every last penny” truth or lie?

          I’ve read your earlier posts and I know you are on the side of right so don’t let these Ashley apologists hide the truth from you.

          • Player and Staff wages, not to mention grounds-keeping takes a large cut out of those winnings. This 123m is supposed to support the club, pay the wages. Nobody knows exactly how much of that is needed to keep everything together, but it’s definitely at least 3/5 of it.
            Look, I wouldn’t mind Ashley making a profit out of the club if were actually achieving things goals like a constant top 10 finish and a decent cup run.

          • Ron

            I think Ashley or any other owner should make a profit, otherwise the club itself will become unsustainable. Even if as you say 2/5 of the tv money is left over for development and player purchases plus a profit on player sales then he still is lying when he said “I’ll give you every last penny”
            No matter how you wrap it up he’s a liar!

          • Yes, that maybe true, especially with the fact we are about the only club that pays transfer fees in full (in one go and not in installments) but we sell in installments to other teams. So, in truth, Ashley could be right in his own way, since all our player sales have generated no more than 30-40% at the time of the transfer and the rest is to be received for who knows how many years. Clever Devil he is, but we are fed up with being treated as “quote” Sports Direct customers, we want to be treated as Newcastle United supporters.

          • Ron

            Could it be that we agree on everything apart from:

            1 I think he’s a liar and you don’t.

            2 You think that every penny has been spent on players because Ashley’s purchasing policies favours the clubs we are competing with. When I think that NOT every penny has been spent on players despite the reported Income, the profit on sales of players, the lack of denials even in a blatant PR campaign, and the shear exasperation shown by Rafa towards the deadline when I think promises were broken.

            3 You think he’s a “Clever Devil” to follow polices that deprive the club of a cash flow that would enable it to compete against mega clubs like Cardiff, Huddersfield, Burnley and Brighton (to name only four). I think he’s an idiot.

          • I definitely believe Ashley is a bonafide liar and cheater, no doubt there. Every penny generated is a clever statement since none of us really know how much it is. No, he’s not an idiot. Nobody daft has Billions in assets. He’s cockney and he runs business that way – no respect or regard for staff and public figures, let alone fans. I don’t expect him to change but he can leave someone more credible to run the club for him, instead of making a fool of himself time and time again and that would be ok in my books. Yes, that man who is left in charge will operate on a tight budget but he will be allowed some decent transfer funds each year and money from sales with TV money going to pay for wages and grounds. That’s what needs to happen.

    • Sickandtired

      5 year plan (twice)? Competing for everything (Llambias)? Trying to sell the club one season after buying it? Ashley has never said a word publicly on why he bought the club – the SD info came from Hall.
      SD valued at around £900 million (as a whole) when he bought us just after the float. His shares alone are now worth over £2 billion.

      • I’m saying it’s Sir John that should have mentioned this small talk they had and we would probably gotten rid of him much sooner.

  • Paul Patterson

    He’s an idiot but I can’t see much wrong with what he said.
    Ashley won’t want to get relegated, but it won’t be the end of the world if it did.

    He can take an outrageous fee like say £500m+ which is unlikely. Or he can keep the gamble up and take £100m+ every season.

    Ashley won’t sell unless he’s given a top price for an asset that can give him £100m+ every season.
    Question- Would you give a business up that generated that kind of money? Every year? And even if the club gets relegated, there’s parachute payments to give you an advantage getting back up?

    Ashley likes a gamble and he’s doing it again. It’s the fans that suffer, not him.

  • Nigel Barton

    I listened to the interview and I actually thought, for once, Jordan got it right. He said he found it impossible to defend the indefensible and that Ashley has got it spectacularly wrong at Newcastle and doesn’t know why he hasn’t invested, with all the money coming in. He actually said that the Newcastle fans deserve answers. He also said that Villa managed to find 2 billionaires to buy them and he doesn’t believe for a second that Ashley couldn’t find a buyer if he really wanted to

    • Wor Lass

      Well done, Nigel. It`s assumed that the staff writers on the Mag carefully select things as click-bait but it`s good to have it confirmed now and again. It doesn`t stop Jordan from being a self-opinionated [email protected], though. I`d love to see a face-off with him and Pardew seeing who could eat themselves first.

      • Nigel Barton

        He did say things which seemed bullshit e.g. he reckons Ashley bought us as part of a bet, possible of course but I doubt it. He admitted to being mates with “Mike” and that he knew Llambias from when they went to his casino together, and couldn’t believe he put him in charge of the club. He then said lets not even talk about Jiminez !! He also said he was mates with Shepperd and Hall and that his “biggest club in Newcastle” was what he would say to wind them up, it just stuck. Like I said, first time I actually listened to him and thought he got things right. Doesn’t have much time for Rafa mind.

        • Leazes.

          Did he really…. that’s the reason for the backing then.

        • Pezza

          You listened to the interview? Whatever next? If you reference facts and figures and present an intelligent evidence based argument, you will do the way of Bobbi and Monks’

          Leazes’ will have blocked you within a week, mark my words!

    • Ron

      I wonder why the article was so selective. Thanks for highlighting it Nigel – good post.

    • Leazes.

      He’s looking for a reason for the continual strangulation of the club, and the answer is always going to be financial rather than malice….. Definitely right that if he wanted to sell he could do so….. but he looks for obstacles to a sale which is a soundbite excuse!

      No reason why he cant sell…. he doesn’t want to.

  • Wor Lass

    Another nothing story, really. Jordan is a dik – a fully paid up member of the Cockney Toe-rag Brigade – but who`s actually bothered what he`s got to say? The most interesting thing was that quote from Hall, “They wanted to market their sports goods in the Far East and would use the club to help do this.” Says it all, really.

    • Paul Patterson

      Hall is an accomplice to the crime. .

      • Waxi

        I got slated for saying the very same thing a while back.

  • Peaky

    Couldn’t really give a toss to what Robbie Savage’s fatha has to say to be perfectly honest….

  • justchampion

    Ashley’s wealth significantly increased after the purchase so Jordan got that wrong

  • Billmag

    Don’t think this know nowt’s opinions is relevant, move on Mag. Sir John Hall needs to make a statement saying he wished he had never sold to Ashley now that would be relevant.

    • Cockneytrev

      John Hall couldn’t care Less, he was only ever in the club to see how much he could make,, only marginally better than Ashley,,,,

  • Steven05

    I can’t stomach reading or listening anything that this attention seeking pr!k has to say about anything whatsoever. Apart from Ashley he is my number one most detested person in sport and politics. And I’m not exaggerating.

    • Leazes.

      Unfortunately the Mag’s full time writer will post articles so you can’t escape…..

      • Waxi

        Leazes you seem to know quite a bit about this site and every now and then i post on here and put links in and every time i do that my post gets taken down. Am i right in thinking we are not supposed to put links to other sites on our posts.

        • mactoon

          Yes you can’t put links in if you want a post published straight away

          • Waxi

            Cheers for that mactoon, I think it’s a crazy rule but we have to abide by them.

          • mactoon

            Just put spaces inbetween the words of the link and it will work

        • Leazes.

          You cant post links unless you put paces between and take out dots and slashes.

  • Themoscow72

    The reason that the likes of Simon Jordan and Karen Brady actually stick up for Ashley is that he has spent £279m of his own money on the club including a £144m loan. Some people talk a good game but put not a penny in. When John Hall asked the club to buy the club only a handful of fans put the £500.00 in myself included and they blew their chance. Has the advertising boards made Mike Ashley a fortune I doubt it. It is a small factor in affecting the share price in comparison to when his biggest rival went bust. When he bought the club the share price was round £2.03 and now it is £3.16 so yes his fortune has gone up. However during his tenure the price has been as low as 32p and as high as £9.00 so other factors are more important.
    There are 227 single seats in the normal part of the ground for Saturday get them now or 63 in Chavers corner some together. Support the club no boycott of the Wolves game and bring your mates.

    • Tweed Mag

      So do you want Ashley to sell up?
      PS Baroness Brady has criticised Ashley more than she has praised him.

      • Paul Patterson

        Nobody in their right mind would defend Ashley so he’s either a total happy clapper that will put up with anything, or he works for the club/Ashley.

        • Tweed Mag

          Makes you wonder how anyone could be so easily led. Must have no personal pride, even if they are getting paid. Can’t digest facts either.

          • Themoscow72

            I have given you the facts about the share price but as usual people on here choose to ignore them as their hatred for Ashley knows no bounds and they do not want to know the truth. Still waiting for some one better than Ashley to buy the club so until then support the club.

          • Tweed Mag

            But do you want Ashley to sell up and go?

          • Wezza

            He would probably buy him a pint in a lift and beg him not to go!

        • East Durham Mag

          We all know this buffoon with numerour alias’s is’nt in his right mind Paul.

        • MrShack66

          It’s Monkseaton Mag mate.

    • X2

      Sports Direct treats its workers in a disgusting manner. Buying NUFC branded merchandise supports that and gives very little to the club.

    • Wezza

      Well well if it isn’t monkeatonmagpies… that in my local he claims everyone has heard of him but nobody actually knows. Clown.
      It is so obvious that you are either one of the Lee brothers OR paid by KBA to troll here.
      Laughable you claim to be a fan yet you’d ‘happily buy Mike a pint’ despite the fact that he stuck 2 fingers up at you.

      So, wheres the money gone?
      Don’t even bother with your shill lies and quoting the club’s PR as they’re court proven liars. A fact that doesn’t seem to bother you.
      Fact. The current wage bill is 43M.
      Fact. It has been admitted your saviour took money out of the club, disguised under the ‘debt’ lie. You cant loan yourself.
      Fact. You’re an idiot.

      “Support the club no boycott of the Wolves game and bring your mates.”

      I don’t think anyone here will take you up on that, is that why you changed your name?

      • Themoscow72

        The wage bill including National Insurance, Pensions and bonuses will be over £100m for last season but we will have to wait till March to find out. We had a large number of loans which were costing £8m a year in interest so he gave us an interest free loan very kind of him.
        This stood at £144m in the last accounts but this now has been reduced by ten million I believe which is good as it lowers the asking price of the club. Yes I would buy him a pint for all the money he has put in the club as no one else has. Get your Brighton tickets now.

        • Wezza

          ‘The wage bill including National Insurance, Pensions and bonuses will be over £100m for last season’

          Incorrect, you’re lying as usual.

          ‘we will have to wait till March to find out.’

          Or if the club chooses to release them LATE to suit their agenda again?

          ‘This stood at £144m in the last accounts but this now has been reduced by ten million I believe’

          LOL. What the heck would you know? 10 million!?! Let’s try a sum closer to what he paid for HOF shall we?

          ‘Yes I would buy him a pint for all the money he has put in the club’

          and for the money he has taken out? Anyone with any sense knows the FCB has siphoned money our for years and years. Don’t even bother to mention the McClaren money. All profit, all clubs money, not his. Of course you choose to believe a proven liar in court who treats his employees like vile scum, even one of the Lee brothers!
          You see no problem with this. Not because you’re a fan but because you are either a KBA employee who is doing THE WORST job ever as well as KBA’s PR which is laughable. OR. You are just a plain, sad, old wind up merchant. Either way you’re not a Newcastle fan.
          Not going to mention you last name monkseatonmagpies? Or the fact that nobody ever heard of you? Perhaps you might want to answer Tweed Mag’s question if you want Ashley to sell up since he has asked several times.
          You’re just a dishonest, disgusting fraud just like the FCB and KB! Speaking of them, tell them the fans are not stopping the protests, are not being fooled and will not stand having an owner giving 2 fingers to the fans. Not blowing over KB. Scum.

          • Themoscow72

            I have answered the question several times that if a owner is willing to come a long and put more money in then great but until then support the club or buy it. He is the first Chairman not to take a penny out and that is a fact. He has only reduced his loan payment which he is entitled to do. We actually made money in 2015 and had money in the bank so he gave it to McLaren to spend and more. I get the accounts and we have only made £3m since he arrived hence not much being available to spend. For me the people who protest are the lowest of the low who hate Newcastle United full stop.

          • HarryHype59

            There isn’t and never was a loan in the first place. I explained this to you Bobbi a while back. A business owner cannot loan money to himself to pay for mistakes made because of incompetence.

          • Themoscow72

            Except it is the club which he has loaned the money to a separate legal entity. The loan is in the balance sheet read the accounts companies house, filing history then accounts and look at the balance sheet.

          • Wezza

            ‘we have only made £3m since he arrived ‘
            ‘He is the first Chairman not to take a penny out and that is a fact.’

            If you wish to be taken even remotely seriously you can stop talking nonsense like that. Last season we got 123M TV money + 20M profit + gate – wages and they are not anywhere close to 100M. You cannot simply lie, lie and lie again and expect the sums to add up. You’re despicable owner has backed himself into a corner. He took money out of the club this summer, fact, he took it AWAY from a squad that so desperately needed improving and you see nothing wrong in this. You’re a shill.

            Again.
            Not going to mention you last name monkseatonmagpies? Or the fact that nobody ever heard of you? Perhaps you might want to answer Tweed Mag’s question if you want Ashley to sell up since he has asked several times.
            You’re just a dishonest, disgusting fraud just like the FCB and KB!

          • HarryHype59

            He is loaning money to a separate legal entity owned outright himself. His left hand is loaning his right hand money Bobbi.

            There is and never has been a debt to an external body. Mikey is playing shop keepers with himself.

          • Pezza

            How would the

          • HarryHype59

            The club has earned £500m in TV money alone since Fatty took over you idiot troll!

            In 2009 the club lost its TV money due to the first relegation! No wonder your employer had to provide capital.

            Don’t bother replying Troll, you’re blocked.

          • Wezza

            Does KBA only pay you 9-5? Clown.
            Blocked!

          • Pezza

            You did and Bobbi ripped your argument to shreds. You still can’t explain how the magic money would arrive.

          • HarryHype59

            No he didn’t you are missing the obvious. Every penny Fatty has put in he has got back. The TV money over the past ten years is more than double what he paid for the club.

            Your “flat earth” rambling on how Ashley has been a great owner contradicts facts.

        • HarryHype59

          What happened to the £500m Sky money over the past eleven years?

        • nufcslf

          Tit

    • HarryHype59

      Boobi Fookman or Mad Monky?

    • nufcslf

      Stay away or you are the problem. Not like the football is worth watching on the telly, never mind being stupid enough to fork out money for. Boycott, boycott, boycott or this sh*t will just continue forever.

  • Leazes.

    He seems to offer an excuse for the ‘strangulation of the club’ as ‘getting his original purchase price back’….. shares and stadium.

    …Well 11 X advertising cost is somewhere between £33m-£55m before a ball has been kicked, then there is the benefit from that advertising which took his personal wealth from £1bn to around £4bn…..

    The continued strangulation is just for kicks, as he has a float of cash in his MASH account of about £500m to play with at the same time as taking the Sky money from the club….

    …. funny all his backers are from inside the M25…. innit mate!

  • magpiefifer

    Jordan,Allardyce & Co are some of the reasons I don’t listen to Talksport – the others are Brazil,Durham and White,to name a few!! So many egos with deficient brainpower!

    • Paul Patterson

      Talksport seems to attract the lowest common denominator . .

      • Dillon Tovak

        Sky owned, says it all. Scum bag central.

  • Waxi

    I listened to this last night it was on just after 6pm. He reckons he and TFCB used to go to the casino on a regular basis with wise Lambias and Jiminez. He also claimed he lived next door to Douglas Hall and Freddie Shepherd in Spain as they all have property next to each other so made out he knows the whole lot of them quite a bit. The other guy who was on Talksport with him was trying to put our bad start down to Rafa and Jordan also went down that route so nothing new they will all cover each others backs and as usual it is we the fans who suffer. The one thing i did take from it is the full stadium to sell his sports tat so i reckon it is more important than ever that we boycott the TV games.

    • Leazes.

      Yes Jordan has a company in Marbella Luxury Homes….. I wonder if he was to go between for the sale of United to Ashley?

      • Waxi

        Could be Leazes and the comments further down were correct in that he could not understand what TFCB was doing with the club. it was soon business as usual at the end they both stated Rafa was playing politics could not understand decisions he makes and was he trying to force MA’s hand in the transfer market. I would think they should know that is exactly what Rafa is trying to do as he has not been backed at all over his three years at SJP

        • Leazes.

          Of course Rafa was trying to force his hand and buy player….. that’s why he’s a Manager and not a head coach….

          He failed to take control of the budget from Charnley, which the chronicle had been ‘insisting’ was the case.

          Hang on a mo….

          [Conspiracy theory Warning]

          Marbella!….That’s where the Sun set up the Fake Sheik…. I wouldn’t be surprised if these boys from London were all trying it on with the Halls to get their hands on the club cheaply. Hall got his last laugh with the bill for the Stadium. Ashley hits back by strangling Halls baby for the next decade.

          They’re all a bunch of chancers…. its possible, that was the chronology when Hall resigned from the board, lost interest and sold us down the swanee!

          Maybe its not to do with hatred of the fans its just a game between millionaires trading places.

          • Waxi

            Whatever it is we the fans are suffering big time. I know he banned Freddie from the ground after the takeover and Freddie was mighty miffed with Hall for selling the club behind his back as he was in hospital when the deal was done. That is the info i got after the sale of the club.

          • Leazes.

            Whatever…. we know what the resulting decade brought.

          • Phildene

            You are quite correct about a Freddie being in hospital and was seriously ill at the time. Freddie had said he got paperwork shoved in his face as he was coming round from an op and told to sign it- he didn’t want to but was far too ill to do anything about it and knowing his shares were the last to be sold so didn’t stand a chance. Most unfair by John and Douglas Hall. Apparently Freddie had wanted to buy the club himself but didn’t get the chance. We went off John Hall after that!

          • Waxi

            I can remember something going on and Freddie must have contacted Ashley and had a spat, From then on he was banned from SJP and so the spin and lies began from that day forward and ain’t stopped since. John Hall has a lot to answer for IMHO.

          • nufcslf

            Wasn’t that a film with Eddie Murphy. This whole situation is so bloody soul destroying.

  • BanJones

    He is a sun tanned divvy paid by Talk Schport to fill air time until the next set of adverts – next.

  • Wezza

    Just another idiot who doesn’t know the facts. Irrelevant.

    • Leazes.

      He know more facts than us…. he’s a friend of Llambias, Jimenez, Douglas and John Hall and a certain Michael J. W. Ashley….

      …. what he’s doing is excusing his friends actions.

  • Ba ba.

    Helmet

  • multipolice

    Look at the clip of him in that photo man….you could hoy a million pund suit on him and he will still look like a he’s just been decked out in SD tat!

  • killymag

    Alicia Douvall tells you everything you need to know about Simon Jordan

    • BanJones

      I am old so I had to google that – what is it?

      • BanJones

        I tried to do an image search and my computer refused.

        • killymag

          she is a former model who has plastic in her than Man Utd supporters club

  • GToon

    That’s just one idiot talking about another. Who cares.

  • TheFatController

    Mike Ashley is a little sht and like flies round it, his association with us has led to lots of other little shts latching on.

    When people ask me what I dislike about being owned by Ashley, I do now say it’s because like attracts like and because Ashley is odious we get saddled with plenty of odious people wanting to be associated with him. Reflected glory I presume …

    • Cockneytrev

      The saying goes judge a person by the company he keeps,,,
      Wise, Kinear, Rednap etc, I rest my case…

  • Taz

    Didn’t read it, who givesatoss what thatprick has to say about anything

  • wheyayeman

    If I was Rafa having been lied to and pi**ed about for three years with no backing. I’d run fat boys club into relegation for him then walk out at the end of the season with a smile on my face and no animosity from fans who have had the same for 11 miserable years!

    • nufcslf

      This is exactly what should happen. Bet Brighton are shi**ing themselves about the match on Saturday. Another home loss on the horizon and relegation just about secured. What a joke and so called football fans go and back the fat c**t while he destroys what was once a proud football club. [email protected]