Always worth listening to Kevin Keegan, especially when it is Newcastle United he is talking about.
It was January 2008 when Mike Ashley sacked Sam Allardyce to the relief of the Newcastle fans and then to their elation, he offered the job to Kevin Keegan.
When the chance came to manage NUFC for a second time, KK says that it ‘seemed like the ideal situation’ on the surface.
The Newcastle United legend declaring ‘I knew the club, knew what the fans wanted, the man in charge we thought had money to spend, it looked like a dream ticket.’
Once he got the measure of the squad, he got the same players Allardyce was failing with, playing some very good football.
A late season run saw Newcastle go seven unbeaten with five wins and two draws, including a 4-1 victory at Spurs and 2-0 home win over Sunderland.
Hopes were high for Kevin Keegan and the Newcastle fans that there was a great chance of once again building something special but instead it quickly then became apparent to Kevin Keegan that it was a ‘nightmare’ instead.
Indeed, he says that it has been a nightmare now for the past 10 years and Newcastle supporters won’t disagree.
Like the fans though, Keegan knows that one day Mike Ashley will leave, with hopefully better luck on who buys him out, saying ‘You ave to choose carefully who to sell the club to’, although of course Mike Ashley won’t be bothered, despite Sky Sports’ bizarre claim earlier today, that Ashley would only agree to sell to someone who had the means to bring success to the club.
Kevin Keegan speaking to BBC Radio 5 live:
“When I went back to manage at Newcastle United it seemed like the ideal situation.
“I knew the club, knew what the fans wanted, the man in charge we thought had money to spend, it looked like a dream ticket.
“But it was a nightmare.
“And the nightmare has continued for 10 years now.
“It has been a difficult time but the club will be there when the man’s gone.
“It is a real lesson in where football is going.
“People come from afar who don’t always get what the club is, they are buying a brand,
“You have to choose carefully who to sell the club to.”