Karren Brady has been making her mouth go about events at Newcastle United, again.

Very difficult to understand why anybody would think it is a good thing have a high up official of a Premier League club (Vice-Chairman of West Ham), commenting on what is going on at rival clubs in a national newspaper column.

Also, you would think she would have her hands full dealing with the shambles and circus that has been West Ham in recent times.

The trouble is as well, Karren Brady seems to forget what she has said in the past (see below), which is always a danger when you are writing for The Sun and just constantly trying to get attention.

In her latest column she has written ‘Former boss and Toon hero Kevin Keegan goes further. He says Ashley has created an “empire of harm” but, hey, sometimes when you lose your job, you can be bitter.’

What a pathetic line to take. Kevin Keegan is the shining light for Newcastle United, both as a player and manager, somebody who obviously cares deeply about the club and fans. Somebody who gave it yet another go in 2008, only to be lied to and forced to take legal action against Mike Ashley, winning his constructive dismissal case and awarded £2m. Kevin Keegan knows the score and Mike Ashley has indeed created an ’empire of harm’, Newcastle now very likely heading for a third relegation under the owner in these last nine PL seasons.

As for Mike Ashley, Karren Brady says ‘Feelings for owner Mike Ashley are close to unprintable, though it is hard to understand why? The man has invested £250million into the club for goodness’ sake and still most Magpie fans regard him as an outsider…’

When she says ‘invested £250million’, most of that is money he spent buying the club, whilst the disaster he is making of Newcastle United is increasingly shocking.

Indeed, Karren Brady herself wrote (see below) back in 2015:

“How different from Mike Ashley, who appears to be going through the motions like a marriage with Newcastle, that both bores and irritates him.

“Owning a club is a business but, more than that, it is a responsibility to the community, fans and the game itself.

“Only Mike Ashley knows how many of those tests he thinks he passes.”

After Rafa Benitez won promotion in May 2017, Karren Brady wrote ‘In Sports Direct owner Mike Ashley, he has the west (ED: ‘vast’?) financial means to give the Premier League a real go next year.’

Instead we are at a point now whereby Newcastle United have made a significant profit on transfers under Rafa Benitez and yesterday the club confirmed on Friday that Mike Ashley has taken money OUT of the club in recent months, rather than it being spent on players in the summer.

In the summer Karren Brady’s West Ham backed their manager with around £100m in the transfer market, a net spend of around £80m+, at the same time Mike Ashley insisted on a profit of £20m+ on transfer dealings, then has taken an unspecified amount of cash OUT.

Yes, difficult to see why Newcastle fans aren’t too happy with Mike Ashley…

Karren Brady writing in The Sun today (Saturday 6 October 2018):

‘THIS PAIR REALLY ARE MOAN UNITED Manchester United’s Jose Mourinho and Newcastle’s Rafa Benitez are the two biggest moaners in the Premier League

They are both spectacular managers but when things aren’t going their way, the pair make sure everyone knows about it

Yet the ghastly choir of discontent at Manchester United has a daily target in Mourinho, while there are stirrings of anxiety around Newcastle chief Benitez.

The best news on Tyneside is that Newcastle are not bottom of the league. But they are 18th, winless, with just four goals from seven games.

The affection for “Rafa” is as strong as for any manager in the country.

Feelings for owner Mike Ashley are close to unprintable, though it is hard to understand why?

The man has invested £250million into the club for goodness’ sake and still most Magpie fans regard him as an outsider, a Home Counties product with no interest in their club other than to sell it at a profit (he wishes I’m sure!).

Former boss and Toon hero Kevin Keegan goes further. He says Ashley has created an “empire of harm” but, hey, sometimes when you lose your job, you can be bitter.

Like Mourinho, Benitez is a bit of a moaner. He grumbled consistently that Liverpool’s Tom Hicks/George Gillett ownership was mean with transfer cash, a practice he has loud-hailed in the North East.

Ashley seems immune to his appeals and it is fair to say that a man who can bargain down the administrators of the House of Fraser to £90m is not going to pay that much for a striker.’

Karren Brady – 28 October 2017:

“Rafa Benitez went to St James Park understanding far more clearly than his employer that the Toon are a tiger waiting to be unleashed.

“Mike Ashley the gambler was initially tempted by the huge potential of the club.

“But Ashley the businessman admits he has not been able to work out how to operate the intricate internal machinery that makes one up.

“Rafa’s management skills are responsible for Ashley’s windfall and he now has a fair chance of transforming Newcastle into one of the few clubs with the support and profile to challenge the very best.

“A guaranteed 52,000 home crowd will be a warming prospect to potential buyers with sound ideas and an even sounder wallet….only billionaires need apply.”

Karren Brady – 12 May 2017:

“Championship champions Newcastle are lucky to have Rafa Benitez as manager and the 57-year-old is lucky to have Newcastle with their huge and deeply loyal following.

“I sense Benitez is happy at a club with a similar working-class character to Liverpool where he is still regarded with much affection, not least for winning the Champions League.

“In Sports Direct owner Mike Ashley, he has the west (ED: ‘vast’?) financial means to give the Premier League a real go next year.

“Mike talked about ‘making your own luck’ but in football you also need a good manager and great players.

“He has at least one of these ingredients. And in my experience the rest follows – as long as you have a big cheque book, which Mike certainly has.”

Karren Brady – April 2015:

“David Gold says that there’s no chance of he and co-owner David Sullivan selling West Ham.

“How different from Mike Ashley, who appears to be going through the motions like a marriage with Newcastle, that both bores and irritates him.

“Owning a club is a business but, more than that, it is a responsibility to the community, fans and the game itself.

“Only Mike Ashley knows how many of those tests he thinks he passes.”

Karren Brady – May 2015:

“Rarely is it thought necessary for a club captain, in this case centre-back Fabricio Coloccini, to issue a letter apologising for the way the team have been playing, pleading with fans to unite behind them for the last three matches.

“I think someone at the top must have had a brainwave and whistled up the club captain to do it, and probably wrote it for him.”

  • Lostprofit DBC

    Haha, no wonder WHU are in such a state, they haven’t even got a proper ground. I have time for some of their fans who are quite similar to us but Ashley working alongside Brady would be a dream combination for disaster. Old pals act and ignorance of the true position springs to mind.

    • Toontaff

      I was thinking that! Can we swap FCB for those 2 lovable rogues who made their fortune in the industry the Mag won’t let me mention? Nowt like some right and proper owners?

      • Peaky

        😂😂 I’ve tried to print that same word before….I’m assuming you meant pawn but with an o and r…??

        • Cockneytrev

          Yes ,,, if she had been less fortunate in her birthright, she might have ended up a prawn star….

      • Leazes.

        Yes she was in the same industry as Richard Desmond.

  • Big Al 1967

    I have always said never trust anyone who changes their allegiance from one football club to another.
    She changes her mind like most people change their socks

    • Leazes.

      Ashley never changed his, still a Chelsea fan…… Sir John Hall did though, he and the chronicle kept it quiet that they (Douglas his son) had season tickets at Sunderland.

      • Big Al 1967

        Was talking about Brady, and as far as I am concerned the Halls sold their soul for 30 pieces of silver to the devil

  • Steve Smith

    It would be hard to understand when you’ve never had to succeed in anything in your life. Business and wealth given to her by her dad, and a diversity hire by Alan Sugar for a reality tv show.

    She’s a joke.

    • Jezza

      Not forgetting her relationships with much older wealthy men being another big factor in her getting where she is.

      • Cockneytrev

        Mentioned that above, had to change it several times as it’s been blocked,,, waiting to see if it’s going to be passed

        • Jezza

          Ha ha, yes, I made sure I worded that very carefully but you know exactly what I mean.

          • Cockneytrev


          • Christopher Smeaton

            I think you’re implying ‘Bubbles’ is the name of a wealthy uncle with a private jet. 😂

      • Steve Smith

        I should’ve used the plural to cover both paternal and sugar.

        • Jezza

          Brilliant. I had to think about that one but it made me laugh when I got it. As the saying goes “it’s funny because it’s true”.

          • Ron

            It took me a few minutes as well.

  • Peaky

    Ahhh Shady Lady Brady…..who gives afuck what she says or thinks about our club…??

  • Peaky

    What’s gannin on ?? Comments are been removed left,right & centre this morning…..has Bishop got a Saturday job at The Mag….??

  • Cockneytrev

    Just had a comment removed, basically saying she has no journalistic skills and in fact got knocked back for a journalist course, (ended up writing for th sun,,🤔)
    Her father had business interests with , gold and Sullivan,, ( we all know their business).
    She in fact has no skill whatsoever, other than being born female to a wealthy father.
    She should mind her own business as she knows nothing about football and even less about Newcastle united.

  • Superdooperhooper

    I’m not getting upset about anything printed in that comic. It’s total raasclaat

  • razorwine

    Brady like Ashley needs to be gone from thier respective teams both totally unnessary in a football club . Both not liked in either club by fans or intelligent pundits both need to stick to what thier good at which is lying and paying peanuts to thier work force as the cheapest way to make more profits and more profit is the aim only. Greed is good motto comes to mind .

  • Paul Patterson

    “Owning a club is a business but, more than that, it is a responsibility to the community, fans and the game itself.
    Only Mike Ashley knows how many of those tests he thinks he passes.”

    Er, none by my count.
    Brady is an idiot..

  • Leazes.

    She’s another member of Bishops gang, a friend and colleague of Richard Desmond who turned up with Staveley at the same cheap Curry House in Hampstead…..

    Strange that so many millionaires use the same cheap eateries at the same time!

    Maybe not….

    Rafa is under attack and its orchestrated from KBA owned 51% by Michael James Wallace Ashley…. using media contacts in London.

    Nothing has come from the Pizza Summit has it?

    • Billmag

      That media name should really be changed from KBA to KGB both have same principles.

      • Leazes.

        What….. keeping Putin and Trump in power?…..

        ….. don’t thinks so…. Keeping Ashley’s cash cow milkin…

        • Billmag

          That’s exactly what KBA is doing in a roundabout way keeping Ashley in power.

          • Leazes.

            The thing is that the attacks had gone quiet….. but have been switched on again……

            ……that’s the main point NOT that it has come from Brady!

          • Billmag


  • Billmag

    Ah the Brady, Gold, and Sullivan combo what a fine upstanding bunch they really are, I won’t go into detail in case I’m blocked but the good people that post on this forum know exactly where I’m coming from.

  • Jezza

    If “Baroness Brady” thinks Ashley is doing such a good job at Newcastle you have to ask why her club did he exact opposite of what Ashley did during the recent summer transfer window.

    • Billmag

      I it took a pitch invasion to waken the Baroness up from her slumber.

    • Danimal

      That’s probably why she’s so keen – Ashley’s shambles of a club means her lot only have two relegation slots to avoid.

  • FatParosite

    This from a woman who thought she could just shift an institution it had a home in since 1904 for a cheap ground they could get the tax payer to foot the bill for and still think she was doing the West Ham fans a massive favour. Her thick skin aligns her directly with Ashley.

  • mactoon

    “sometimes when you lose your job, you can be bitter.’

    He didn’t lose it, he walked out then won a £2 million constructive dismissal case but let’s not allow the truth to get in the way of a sensationalist opinionated story eh Brady?

    Looking down the content of previous articles she changes her mind every time. What’s the point of giving someone with no real conviction in her opinions column space?

    • Paul Patterson

      If I left my job and was given £2m because my employer was a court proven liar, I certainly would not be bitter..

    • Davey drape

      exactly. i didn’t even have to read past articles to realise she chopping and changing her mind. she is a busy professional (business) lady apparently so probably hasn’t realised she is changing her mind. she knows she will be sharing the directors suite with ashley at least twice this season so she is keeping on his good side if he as one. in the meantime KK will continue to be one of the most genuine men in football. i also wonder what will become of all the shenanigans about the olympic stadium she was involved in?

  • Leicester Mag

    There’s nothing like informed thoroughly researched fact based journalism and this is nothing like that. This current bombardment of pro Ashley propaganda is as transparent as a pair of Lonsdale boxers after 3 washes. Interesting that someone with a track record of? should lecture on running a football club. Bet trophy run tours at West Ham and Birmingham are standing room only. Maybe us Northern peasants should bow to an empire built on bedroom merchant banking

    • Leazes.

      Hurrah…. you get it…. but still kill the messenger anyway….what the heck she deserves it.

  • Leazes.

    You know what….most of you lot fail to analyse events…… and just start shooting the messenger without the slightest bit of thought! Brady is a messenger.

    Does she believe or care about what she’s saying? Nope!

    Nothing in the media should be taken at face value, there is a reason for attacks, there’s a reason Keith Bishop was drafted in to take an overview of operations and its not to create good publicity for United…..

    …..its manipulation of a message, its gathering friends to wage a war against the club, but mostly its to keep Ashleys advertising going.

    Douglas and Ryder said they don’t know what his (Bishop) role is, well they work in the media, and I can’t believe that for a second! It was Mark Douglas who sent a photographer to the Pizza House and that instruction had to come from Bishop or (via) Charnley. The chronicle themselves have sought to shape opinion of those running the club over the years, bigging up players who were’t good enough and backing the regime……

    ….they know the score, I know the score….and Brady the messenger does too!

    • Leicester Mag

      Maybe time to boycott the daily Beano while Bevis and Butthead continue to tow the Bishop line

      • Leazes.

        I haven’t bought a chronicle since 1993 except for obituary notices.

        • Leicester Mag

          Think there was a football club reported there died of neglect started it’s decline 2007 never recovered from losing its best friend in 2008. Dreams shattered,starved over many periods of basic needs, robbed of its dignidy, ignored by friends finally lost to all Summer 2018

          • Leazes.

            RIP…… No flowers, donations to the West End Food Bank.

        • Ron

          …..and Ashley still hasn’t appeared, shame.

    • mactoon

      I just said the same thing over on the Chronicle, if it was a secret meal in order to galvanise the team how come there were reporters at the restaurant before and after the meal? Pure PR stunt.

  • Kneebotherm8

    Her opinions are very,very inconsistent………strange woman……

  • Mrkgw

    Her opinion is irrelevant. Another with too much to say, quite how she sees fit to support the mis-running of the club calls into question her judgement. Laughable really.

  • Dillon Tovak

    What on Earth is she talking about? Rent a gob.

  • Realist

    I’d still [email protected] her.

    • Geordiegiants

      She would probably let you, she more than likely gets spit roast from the 2 nonses every week the dirtyslut.

  • killymag

    I I would not s#ag that ugly cow with some one else;s co#k , I hope she gets pregnant by a inbred macum who has six fingers

  • Wor Lass

    KK`s only relationship with the term “bitter” is when he`s drinking it. Karen Brady is not as daft as she makes out and this stupid and contradictory article is simply doing the bidding of her paymasters at the Sun.

  • Albert Stubbins

    Said the pot to the kettle!!

  • Tweed Mag

    Another one who thinks they are never wrong. Lord Sugar’s celebrity assistant can’t even remember what she said a short while ago about Ashley. This looks like a PR favour and we can look forward to finding out who wrote the article for her. Is she a client of KBA?

  • Ron

    Karren – you’re fired!

    • Tweed Mag

      She’s had a hard week supervising a load of wannabees buying groceries and knick-knacks on Apprentice Love Island. Wonder what Alan Sugar and Claude think of Ashley.

      • Ron

        I wonder if Alan Sugar or Claude Littner would think a PL club would need a reconised striker?

  • Grahame Johnson

    Due to Ashley I’ve seen mates in their late 50s to 65 question if it’s worth any interest in the toon at the moment, my self included have followed the toon home and away in the dog rough days of 78 to 82 and late 80s, so rubbish teams no money spent isn’t the reason,

  • JohnCornwell’sHair

    What is this 250 million investment they all bang on about?
    He’s been here nigh on 12 years, how much has the club pulled in in tv/prize money in that time?

    • Carverlier football

      Apparently buying the club counts as investment, as does settling perfectly normal reducing debt to replace it with permanent debt, as does putting money in to cover self-inflicted relegations (which may not have been necessary if the club was making as much as it should from commercial revenue without it all disappearing to SD). And I’d estimate maybe £700m prize/tv money in 11 years maybe?

      • JohnCornwell’sHair

        I find it amazing that she’s talking up his mythical £250 million 12 year investment when her club has just spent close to £50 million on 1 player.
        She’s an idiot.

  • Carverlier football

    Presumably she found it hard to understand why the West Ham fans were so upset at her and the rest of the club hierarchy last season too…

  • MrShack66

    She can go and eff herself too.

    • Albert Stubbins

      She does. Frequently!!

  • Wezza

    Dear Karen
    Get the facts straight first.

  • Ba ba.

    Karen Brady .. Yawn

  • Ba ba.


  • BanJones

    Paid by the word?

  • Martin

    I don’t care what Karen Brady thinks. I don’t think many people do.

  • Toonarden

    On her appearance on the Apprentice this week with her strange bright red round cheeks and her heavy black eye make up she looked like a clown. Now she’s confirmed it.

  • JohnnyH

    Been a canny afternoon, bit nippy but still canny.

  • Toonrobbybobson

    Published Karen ‘Keith’ Brady ‘Bishop’… does make you wonder

  • nufcslf

    Then Karen Brady fits the perfect female that knows absolutely f**k all about football. She would do very nicely with the rest of the sheep tgat still continue to show up to matches.

  • graham18

    Brady wants to check her facts and past

    • Davey drape

      owners/directors sticking together. she once said fans don’t realise how much it takes to run a club then she came out with a few tings again ashley but now she is back to supporting his business practices. she wants to get some consistency in what she says. writing for the sun well says it all Karen

  • Mxpx

    I was unaware of who she was prior to this article and feel I’d have been better off if it’d stayed that way

  • Blackburn1066

    C-w go and F-ck y-ur Self Bi-ch.

  • TheFatController

    We all know Ashley bought it to sell it. A week ago jimenez confirmed his covert role was to use Middle East contacts to sell the club.

    These facts make Brady’s ‘£270m in’ comments naive, as Ashley was using the club to make a quick buck.

    Naive, yet she runs a club – that’ll be the football industry summed up.

  • HarryHype59

    This foolish vacuous woman needs to check the facts of the fat lad’s disasterous ownership of NUFC.

    • Ram Kishore

      I think she needs to revisit her own words now and then to what she actually was thinking.
      It doesn’t look like the pieces were written by one , too contradictory and conflicting..
      Does anyone find anyother Executive of PL talking a load of … about other clubs?

  • MadMag83

    Hey when you get rejected by Benitez and end up with Pellegrini, you’re bound to be bitter!

    Let’s face it, her comments are less opinion, more tactics. Having clubs like Newcastle in turmoil keeps the pressure off her own board and their running of Wet Spam.

  • Doug Sweeney

    and still most Magpie fans regard him as an outsider…’

    I thought I’d look up the definition of outsider. Here it is from the Cambridge dictionary -‘a person who is not involved with a particular group of people or organisation or who does not live in a particular place’. Well Ashley’s not involved with the fans, doesn’t go to the games (until the last 3) and lives in London. Seems like a definite outsider to me!