Newcastle United have reached rock bottom this season. Apart from the fans who still stream through the gates of St James Park on a Saturday, the club is devoid of anything that makes it a recognisable football club.

There is no point arguing that relegation or a fan boycott would destroy Newcastle United because Mike Ashley has already done that. The simple fact is that the Newcastle United we know and love does not exist at the moment. The only way to get it back, is to drive Mike Ashley out of the club.

Fans of some other clubs may not understand our reasons for protesting so vehemently against Ashley. Indeed supporters of sides such as Blackpool, where the Oyston family have destroyed the club, or Portsmouth, where a succession of shambolic owners drove the club down to League 2 and near bankruptcy, may argue that Newcastle United could be a lot worse off.

There may be worse owners out there than Ashley; there may be owners who have caused their football clubs to almost cease to exist. However, it is almost unprecedented for an owner to drain the spirit out of a once proud football club in the way Ashley has. Like a vampire with its helpless prey, Ashley has sucked the life and soul out of Newcastle United in almost every possible way.

The playing team has become almost unwatchable, every Saturday we witness 90 minutes of grim, negative battle for survival rather than any attempt to entertain or win a football match.

Off the pitch as well, the tentacles of the Ashley empire are felt almost everywhere.

From the moment 10 years ago when Newcastle legend Kevin Keegan was patronised, disrespected and treated as a rebellious schoolboy rather than a respected football manager, Ashley has been on a mission to destroy anything resembling the identity of Newcastle United and create a soulless, money grabbing entity in his own image.

Throughout the Alan Pardew years every player who thrilled the crowds at St James Park was quickly sold on. Since then, the money and will to invest in the club has dried up completely. The only time Ashley has shown any interest in investing in the club was following relegation in 2016, when Newcastle were in danger of missing out on the financial rewards of an immediate return to the Premier League.

In reality, money is the only thing Ashley cares about. Newcastle fans can demonstrate and shout and sing as much as they like, it will have no effect on him. One only has to witness the owner laughing in the directors box at St James Park as the choruses of “Get out of our club” rained down from the stands, to realise how little effect this form of protest has on him. The only way the fans will ever rid our great club of this man is to hit him where it hurts, in his pocket.

It is debatable whether a boycott will really work; many fans will still turn up at St James Park regardless of the situation, as it is a way of life. The Wolves boycott however, is a good idea and must be tried.

Above all though, Newcastle fans must not give any more money to Mike Ashley. While fans protest outside Sports Direct and St James Park, but still buy the latest replica kit or training wear, then Ashley will be laughing all the way to the bank.

Every true Newcastle fan is the real heart and soul of the club and we must send a message to Mike Ashley and to the wider world, that we are sick of what our club has become.

We are sick of the lies and patronising press releases and sick of the clowns such as Llambias, Jimenez and Charnley who have been entrusted with the stewardship of our club.

We are sick of the turgid football and lack of investment in our team.

We are sick of the grubby deals that have cast a shadow on our club and the payday loan sharks and Chinese betting companies that have ruined that beautiful black and white shirt.

We are sick of being owned by a man who runs his companies in the style of a Victorian workhouse.

We are sick of the “Sports Direct Arena”, Joe Kinnear, Alan Pardew, Dennis Wise and everything else that has dragged the reputation of our club through the mud in the last 10 years.

Above all, we are sick of Mike Ashley and we know that Newcastle United will never truly be Newcastle United again till he leaves.

If we stick together, refuse to turn on each other and show that unbreakable spirit that has kept the club going through good times and bad, then one day we will win.

As Kevin Keegan, a man who has more experience than most of Ashley’s lies, said ;

“Don’t ever give up on your club. Keep supporting it, it’s your club and trusts me, one day you will get your club back and it will be everything you wanted it to be.

“Newcastle United is bigger than anyone. It hurts I know, but just keep going. He is only one man; we are a city, a whole population. Trust me.”

You can follow the author on Twitter @BillCrawford87

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  • Paul Patterson

    Mike Ashley:- ‘Tough s**t, I don’t care’.

  • Viru leckworth

    Ashley just love him. I could squeeze him till his eyes poop out!

    • 45709

      Please do😉

  • Leazes.

    There may be worse owners out there…..

    …..but this is the first that has deliberately done this to any club!

  • schwack02

    Hes only one man yeah right, he owns the club and laughs at people who pay to turn up to shout at him. Im out and my weekends are better without it, I pray for nufc in league 1

    • Leazes.

      Shut up

      • Kenny

        😂😂😂😂

    • KennySamsung

      Just give in then is that the answer? Your logic is all wrong the point is to fight for what belongs to you.. the club!!

  • Kenny

    the oaf is telling Penfold that Rafa`s Christmas Turkey will arrive in January

    • nufcslf

      His absolute cheek for saying such sh*t is incredible. Can’t believe there are sheep out there going to buy such shyt. What a [email protected]

  • 45709

    What’s worrying is one of the adverts is to buy an Everton shirt (of all teams!)

    • Kenny

      Use Ad Blocker plus

      • 45709

        Only had an iPhone a few months and still learning it, I use chrome though cause it’s what I know, I’ll have to see if I can get a ad blocker on the phone, thanks👍

        • Kenny

          you can, i have it on my iPhone

          • 45709

            Nice one, gonna go in the store now. Really appreciate the help and info thanks 😉

          • Kenny

            you are welcome
            😜

  • Kenny

    Headline in the ronnie “Rafa will be backed”
    didn`t bother reading the rest

    • Leazes.

      You should read it ….. we need someone to keep an eye on them.

      • Kenny

        On my way

      • Leicester Mag

        This rag long ago betrayed the city and its readers. Stop buying it, stop visiting the on line click bait

        • tom

          Spot on, they (chronicle reporters pff) have been a disgrace and a joke regarding everything mike shitheadashley.
          That rag needs protesting with the same venom as SD

  • Tweed Mag

    Ashley will hope that the protests blow over. He has no other tactic. Everyone can do their bit to let him know it will not. Don’t put your hand in your pocket when it comes to SD tat – he will stay as long as he makes money.

    • Leazes.

      I think the protests against Ashley and SD should continue after he leaves.

      • Peaky

        Yes…once the fox is caught it must be killed….so to speak…

      • nufcslf

        I bloody hope so. This bloke should never be let off the hook for such a pysh take for more than a decade. Scum that he is.

    • Peaky

      You’re right…the FatTwat will just stubbornly dig in and wait for the storm to subside and start coming out with non existent buyers and non existent transfer targets….he/they did it when Keegan’s book was imminent for release.

  • BigHairyDog

    When Ashley was told about Leicester’s owners generosity he was alleged to have commented “stupid c***”, I think that tells you everything you need to know about the man and what he thinks of the “little people”.

    It seems slowly the message is getting out, no matter what guff Bishop is saying. Only the likes of the Scum newspaper and KBA clients are defending him…oh and the idiots at the Chron.

    • Phildene

      How does anyone know he said that? It’s outrageous if true.

      • Wor Lass

        Don`t know Phil but he won`t have read it in the Chronic, that`s for certain.

      • BigHairyDog

        That was before the guy died, but allegedly Ashley views owners who aren’t in football for the same reasons as him as “stupid”.

    • tom

      What a load of tripe..
      Alleged to have said…..
      Really ffs

  • kingfisher

    Quote from Rafa:
    “I hope that our fans will realise that we need them. We need them from the first minute until the last minute so when they are behind the team the players feel as though they get confidence from the fans and they can perform better.”

    What a load of utter rubbish.There’s no atmosphere in SJP. It’s as though the Death Eaters have sucked the life and soul out of our club. I’m getting sick of Rafa saying keep supporting the team.FFS how long can people be expected to put up with all that Ashley is doing, as well as watching terrible boring football? I know he has to toe the party line and you don’t bite the hand that feeds you, but I wish he would stop treating us like idiots.

    What does the future hold if we stay up, Ashley still here,struggling every season, fighting against relegation, watching Rafas type of football?

    A Sunderland fan was saying on TV last night that the Sunderland fans were smiling again and going to games with hope and expectation, not fear and dread. Now I know some of you might say “it’s only League one” but it doesn’t matter what League it is as long as people are smiling and happy and your team is winning.If nothing is done to change things and get rid of Ashley, we could be having Tyne/Wear derbies next season and would that be such a bad thing ?
    At least some of the passion would return.

    • Toontaff

      When we lose again it would!

      • kingfisher

        Aye you are probably right Toontaff !

    • wheyayeman

      He is right Sunderland are 5 steps ahead of us. We need to die a painful plummeting death as a club – unload the [email protected] when we are without hope and expensive and then be resurrected. This club is totally finished in its present form. I’m afraid Rafa holds no sway over its direction I love him but he needs to go, we need to go, our decent players need to go and all of us stay the hell away from it (this false illusion of our once proud club) until Ashley waves the white flag.

      • kingfisher

        You are spot on wheyayman.This is no longer the club I’ve supported for over 50 years. If the prawn sandwich day trippers want to give Ashley their support and money it’s up to them.
        I would rather we were in a lower division without Ashley, and the longer it goes on, the less respect I have for Rafa.

        • wheyayeman

          Agreed. I’m done with it and not a penny more of my money is going in until he has gone. I applaud the protests, direct action and supporters groups finally starting to unite will have some effect so all power to them but Ashleys only motivation is pounds and pence so ultimately the fastest route out of this appalling period of mismanagement is for us to leave, watch as we fall out of the Prem and run out of parachute payments. Once the money runs dry and the club doesn’t further the Sports D##### ambitions then he will quit while he’s ahead.

    • Wezza

      Rafa being told to say that.

    • Mike

      aye an gifting 6 point to them!!

  • jinkyjimnufc

    “Mike Ashley’s reign has drained the life out of Newcastle United” and my City! We need to up the ante. Get the Chronicle heavily on our side – what’s their problem – we’ve funded them for decades for God’s sake.The move to get rid has never been stronger – but we need more of the same. The list of ex-NUFC heroes that must be ‘turning’ is endless

    • wheyayeman

      Not sure I want the turn coat Chronicle on our side, they’ve lived in Ashley’s back pocket since day one.

      • jinkyjimnufc

        What the short sighted Chronicle don’t get is if they promoted our cause we might get to replace Ashley, with a forward thinking owner. Whom just might invest in the club leading to us winning games, cup matches (remember them?). Which would give the journos something to write about and therefore sell more copies – just a thought

    • Carverlier football

      Stop funding the Chronicle. Write to them and tell them why you’re not funding them any more.

      • jinkyjimnufc

        Surprisingly I haven’t bought a Chronicle for over 30 years – yes, it’s that good!

  • KennySamsung

    The fact is .. he is ruining our club which is not only our concern and our responsibilty to get him out but also the Premier League, Football League and FA who should be very concerned that a situation like this can happen anywhere.

  • Superdooperhooper

    Ashley has just bought Evans cycles . Another shop to avoid like the plague ! The list gets longer and longer

    • Toontaff

      Beat me to it! On yer bike, Mike!

    • Paul Patterson

      That’s me off to Halfords .. 🚲

      • Toontaff

        He’ll be there next!

  • relaxed

    Spot on Billy
    We ALL need to pull together to get rid of TFCB out of our club for good

  • Phildene

    Good article Billy and quite right in all aspects. We desperately need to get rid of this waste of human skin

  • Toontaff

    Ashley’s bought Evans Cycles – on his bike? Or was that the January transfer budget spent?

    • Paul Patterson

      Rafa needs to tell him that he’s on his bike in May.. 🚲

    • Tweed Mag

      Feel sorry for those who will lose their jobs and the remainder who will soon be under SD control. Can’t wait to see Ashley in his lycra – enough to put the bairns off their tea.
      Buying all these dead ducks must appeal to him, but it will prove to be another headache. The high street is in decline.

    • Danimal

      I think we’re saddled with him and his odious spokesmen, pedalling their lies for a while longer.

  • Peaky

    “ And I tell you what Penfold,if that Spanishfucka questions me once more he’s going to get a proper back hander just like that “……..

  • DJT0602

    What a brilliant article, well thought through and right on the mark. You are spot on with your approach to ridding ourselves of Ashley, namely hitting him in the pocket. Anyone who believes he is even aware of, let alone troubled by the well meaning, but futile protests outside SD are deluding themselves. I understand how upsetting it is to give up your season ticket in protest, I did exactly that in protest at Gordon McKeag et al, but it truely is the only way and anyone who says differently is either too lazy, niaive or half-hearted in my opinion.

  • Wezza

    Spot on article.
    #BoycottWolves
    #AshleyOut

  • Ashley-out

    choke on a curry choke on a pie but just fuckingdie

    • Danimal

      Pizza might be more topical.

  • panther

    wrong helicopter, wrong owner, that would make a cracking banner 100 of them

  • TheFatController

    Some say ‘protests won’t work, only a new owner being found will rid us of Ashley and there isn’t one’.

    This conveniently negates the rumoured and no doubt true reality that potential owners are put off by the awareness Ashley will be impossible to buy off, because he’s an arrogant egoist and thus nothing will be straightforward.

    Potential owners must be looking on hoping the protests have the effect of making Ashley so desperate to sell, he drops his ego and arrogance and just sells in a civil, professional, business-like way.

    So yes, the protests will massively help deliver a new owner if they make it easier for potential new owners in dealing with Ashley.

    Realistically, even Sheik Mansour would find dealing with Ashley impossible – if you’re stupidly wealthy he tries to fleece you, if you’re a consortium and thus watching every penny as it’s not your money he just acts arrogant because he has more money than you. No wonder we have no buyers coming in, with a no messing, here’s the money, give us the club attitude. It’s all messing straight from the start I’d wager.

    Make him want out. It’ll be sold in weeks.

  • JohnnyH

    Great article Billy, sums the whole shitshow up perfectly.

  • nufcslf

    Very well said and all so bloody true. He needs his cage rattled and a very strong point sent his way.

  • Scoutingfromtherooftops

    Hmm I’m in two minds. Agree it’s important to bring up Blackpool and Pompey and reference that we could have it worse. But I think this has been seen before – is this slow descent to the bottom of the league/turgid survivalist football any different to Blackburn under the Venkeys?

    • Danimal

      All have been badly mismanaged but those three have nothing like the infrastructure and financial potential of NUFC.

      • Scoutingfromtherooftops

        A stadium that’s showing its age and can’t be expanded thanks to Strawberry Place. Financial potential?! You might need to elaborate on that one mate sorry

        Did some more reading and it looks (contrary to memory) Blackburn fans did all the same protesting and boycotts to no avail. This will divide the fans and nothing else will happen unless there is genuinely a buyer waiting in the wings

        • Danimal

          Regularly pulls in 52,000 to watch utter shyte. I’ve no doubt Ashley’s neglected it but it hardly needs rebuilding. Portsmouth’s “stadium” looks like an abandoned allotment and even if they were transformed into a Champs League team, what’s the potential? 30,000? Blackburn and Blackpool would struggle to get past 20,000 regardless of on-pitch success. So yes, with much bigger support and vastly superior facilities we do indeed have far more financial potential than Portsmouth, Blackburn or Blackpool. It’s come to something, under this idiot’s stewardship, that we’d even need to have this conversation.

          • Danimal

            By the way, I can’t believe you’ve forgotten the live chicken on the pitch at Blackburn, that was a classic, if a little cruel.

          • Scoutingfromtherooftops

            Ha well remembered. It’d end up being served to the corporate boxes round here #everypenny

            My point was that the ‘almost unprecedented’ mentioned in the article has happened before, not trying to compare Newcastle and Blackburn’s current position as of 2018. Though, wind the clock back 23 years…

          • Danimal

            Blackpool’s on-pitch sit-in was funny too. That match never was completed, surprised the FL didn’t punish the fans as usual by deducting points the following season.

  • Geordiegiants

    We need to get the new match day goers to realise that most of the “Fans” have already boycotted for years but have now been replaced with a different breed. They need to realise the end game, nobody is suggesting that they give up for ever, just chip in and do something. We all have different ideas but we should all be aware that sitting doing nothing, waiting for it all to go away, just simply hasn’t worked and another 11 years of the same we probably won’t have a club to follow.

  • t00nraider

    Why quote Keegan saying to keep supporting the club in a boycott promoting article? This argues the opposite! Also mentioning Wise and co. Ashley made a mistake and held his hands up regarding them lot. It’s shows lack of good reasons when having to do so.

    • Cockneytrev

      Balllocks!!!!

  • Jay

    Sad to see a lovely loyal chairman die this week. And this chairman still putting cancer in our club. Is it just me or should it have been this fat con. Life’s not fair.

  • Mike

    he has just bought a cycle group Evans 62 shops 1300 staff and says 50% will have to go…..GREED GREED

  • Angelswithdirtyfaces

    Ashley has just bought a cycle shop chain to go with HoF, and he also has 30% of Debenhams. All three are planning major closures – up to 50% – to make the businesses successful. Now applying that to the Toon, perhaps what we can look forward to is Fatty telling Rafa that we can’t afford 11 players anymore he’s going to have to make do with 6.