Think back to early 2007, did you know who Mike Ashley was?

Difficult to remember maybe….but moving forward over 11 years there can’t be many people now who haven’t heard of him.

Ashley was described at the time as ‘the reclusive owner of Sports Direct’ when he bought Newcastle United, somebody who was said to prefer staying out of the limelight.

Next thing we know he is down the Bigg Market getting the whole bar a drink in and making a big show of standing on the terraces in a replica shirt.

Those days are long gone but little doubt of the fame/infamy of Mike Ashley these days, or brand recognition as many would call it.

If you stopped 100 people on any high street in the UK and asked them who the main men were at JD Sports and Sports Direct, the contrast would be startling, would anybody know who the JD Sports boss was and likewise, would anybody not name Mike Ashley?

We are told Newcastle United ‘are not all that’ these days but just look at the power of being associated with our ‘brand’, can anybody doubt it?

When anything of any consequence is written or said about Mike Ashley, Sports Direct or Newcastle United, all three things will be mentioned the vast majority of times.

Mike Ashley’s ownership of Newcastle United has coincided with his wealth increasing by billions, is there still anybody naïve enough to think that owning NUFC has not been a significant factor in that?

Aside from Ashley and his retail empire, just look at the brand awareness Wonga benefited from when they got involved with Newcastle United. They went from being just another payday lender to being the one everybody could name.

Like Ashley they definitely went with the belief of all publicity is good publicity and thrived on the back of it, until the UK government belatedly tightened the rules on lending and Wonga also played a major part in their own downfall.

The bottom line though is that Newcastle United do make the headlines and that is for all kinds of reasons. The club is of interest to so many neutrals, as well as the extensive fanbase

As well as for Mike Ashley, Newcastle United can be a dream club to own for another owner(s), just imagine the profile they could get if the club was run for everybody’s benefit and not just the owner’s.

An NUFC run with integrity could be something really special, especially when everybody is given a chance to pull together.



  • Ashley-out

    Die

    • Kenny

      nice one

  • robbersdog

    Ashley’s certainly a recluse when it comes to NUFC; he doesn’t even bother going to matches and he can go through an entire season without speaking to, or meeting Rafa. It’s an absurd situation.

    • CKO

      Why would he go to a match just to get verbally and potentially physically abused?

      They have been many reports of meetings between Ashley and Benitez during periods where the transfer window is open. Why would Ashley need to have an open dialogue with Benitez during the season?

      • Ashley-out

        there has been no meetings between Ashley & the manager,
        to quote Rafa, i do not meet or speak directly with the owner,
        Lee Charnley deals with all those matters

        • Wezza

          Another troll alias

          • Kenny

            100% troll vermin

          • robbersdog

            You’re quite right; that guy’s just here to wind people up and make a nuisance of himself. I don’t think he has a particular grievance against NUFC, he’s actually just a troll who provokes people to get attention. I fell for it last night, and ended up in an exchange with him which got very weird – before I realised I was dealing with a bit of a nutter.

          • Carverlier football

            Blimey, no particular grievance against NUFC? If that were true it would raise the possibility he’s doing this on multiple blogs of multiple clubs and has an even emptier existence than we thought…

          • Jezza

            He is a Manchester FC glory seeker who definitely seems to have a grievance against Newcastle United. He has been trolling various NUFC forums under countless different ID’s for at least 10 years.

        • CKO

          You didn’t provide a quote, here is one about the face to face meeting Benitez had with Ashley had in the summer just gone:

          “We were talking about the situation at this time. After, we were talking about numbers and the possibility of an extension,” Benitez recalled of his latest discussion with Ashley.

          • Kenny

            Dummy

      • Leazes.

        Are you thick?

        Dunno why I asked….

        • robbersdog

          That guy’s not thick, he’s actually a very skilled troll who’s just here to provoke people and get attention. I fell for it last night and I got drawn into a lengthy debate with him, until I realised I was dealing with a bit of a nutter.

          The best way to deal with him is to ignore him.

          • CKO

            That wasn’t a ‘debate’, you made a silly comment and I called you out on that silly comment and because your ego can’t take it you feel the need to reply to others and play the ‘troll’ card because your ‘pedantic’ card didn’t work yesterday.

            “He made me look stupid so he’s a troll”

          • Kenny

            Is that you Carko ? dummy

          • wheyayeman

            No you support the [email protected] who has destroyed our club, you are a troll

          • CKO

            Quote me where I have supported Ashley.

          • drc74

            no, its because your a cockwombling tittymaboob

          • HarryHype59

            The only person who is made to look stupid, is you Clarko. You are just too self obsessed to see it. Blocked!

          • Leazes.

            Block button done

          • Phildene

            One of many on here -and now blocked

          • Billmag

            Likewise I fell into the web of the upper class know nowt.

          • Jezza

            As soon as I see any comment spouting pro Ashley bile I block the user ID immediately. It’s much easier that way. Best to never rise to the bait.

        • CKO

          You asked because you couldn’t find a valid reason to call me ‘thick’.

          • Kenny

            troll, f##k of back into your bin

        • Westdentoon

          Ben Jones for sure

          • Damon Horner

            Clarko.

          • Kenny

            could be Clarko, a real nutter that lad

          • Jezza

            Clarko, Ben Jones, CKO and numerous others. It’s all the same person trolling under multiple ID’s.

        • Peter Graham

          I know it was blumpingy obvious Leazes. Need to up your game😀. CKO added to the lengthening list of blocked trolls. As Butch (or Sundance asked), who are those guys??

          • Leazes.

            Did you know Butch Cassidy’s Mother was from Byker?

          • Kenny

            👍

          • Cockneytrev

            I read years ago it was branding village jesmond, her name was Ann Gillies.

        • Big Hairy Man

          Thick as a railway sleeper me thinks.

      • Carverlier football

        Have you really set up another profile with the exact same alias as one you already used before? You’ve got far too much time on your hands…

        • CKO

          I set up another profile because my last one was banned. Have you really just commented asking me about my profile and alias? You’ve got far too much time on your hands…

        • Carverlier football

          Apparently someone was writing a reply. I shall assume it says “yes on both counts”

          • grantham mag

            Take away the o.

        • drc74

          he will have time on his handd, mate, thats what happens on a sd zero hours contract, mi d u he would’ve been busy the other week re-branding all the house of fraser stock to sports direct

      • Big Hairy Man

        Physically abused? Give your heed a shake. He could have some dialogue with Rafa along the lines of “you’ll get every last penny in January” but he would be telling lies again.

        • CKO

          You don’t think there would a threat of potential physical abuse? Give your heed a shake.

          Do you not think it’s a bit hypocritical ridiculing Ashley for telling lies while we’ve discussed you supporting lies made up about Ashley? Maybe you should go back to our last interaction and finish that first before getting involved in another.

      • JohnnyH

        You can go now
        You’ve lost
        Ashley is on his way out

      • Superdooperhooper

        You’re obviously clarko and fleckman is pezza and Monkseaton is David Richard mckeekan. Give up

        • CKO

          ‘You’re obviously clarko’

          Really it’s obvious is it? Is that why you point it out after every comment I make? You think your “friends” can’t figure out who CKO is? Does it make you feel clever? You cracked the code…

          “I figured out that CKO, the first person able to form a coherent sentence on the site since Clarko left is actually Clarko…”

          CKO = Clarko

          It’s meant to be obvious you f*****g moron.

          • Superdooperhooper

            You say ashley won’t attend due to getting verbal abuse and then you call me an effing moron. Hypocrite much? Why do come on here? All nufc fans hate ashley and you’re not going to change any minds. You fleckman and Monkseaton are like some kind of religious zealots trying to convert a room of confirmed atheists. Just give up

          • CKO

            Yeah you don’t know what a hypocrite is. A hypocrite preaches one thing and does another. I said Ashley would receive verbal abuse, I didn’t say it would be wrong for fans to verbally abuse him dummy.

            I’m not trying to change anyone’s mind, I’m correcting false information and calling out liars dummy.

          • Superdooperhooper

            No you’re being pedantic and getting bogged down with petty details. Ashley is the elephant in the room . Nail your colours to the mast . Do you want ashley to stay or go ? Simple yes or no question

          • CKO

            No, I’m not being pedantic, you’re all uninformed, uneducated liars. Just like when you called me a hypocrite a comment ago without knowing what the word means, you were 100%, fundamentally wrong and I called you out on that. That’s not me being pedantic, that is not me obsessing over minor details, that was the entire point of your comment and it was wrong, you were wrong.

            ‘Do you want ashley to stay or go ? Simple yes or no question’

            It’s not a ‘yes or no’ question is it? It’s a stay or go question dummy. Go.

          • Superdooperhooper

            I put that in there deliberately knowing you’d take the bait. Thanks for proving my point pedant.

          • CKO

            “He’s made me look stupid three times now, I know, I’ll pretend like I was deliberately being stupid, that will work…”

            😂 😂 😂

            You don’t know what the words means dummy.

          • Superdooperhooper

            I see what you did there putting a grammatical error in hoping I’d point it out. Nice try. BTW can you get some fresh insults the whole dummy thing is getting boring

          • CKO

            You did point it out… I think that makes you a pedant, which makes you a hypocrite right? What a dummy.

          • Superdooperhooper

            Have you heard of irony? No it’s not something you press clothesy with. Banter is lost on you isn’t it? May I suggest an anger management course?

          • CKO

            I suggest you go get an education dummy, go and read a book.

            👋🏼

          • Superdooperhooper

            Where did you go to school? Eton or Harrow? I went to middle Street school in Walker . That’s in Newcastle if you didn’t know

          • Peter Graham

            Please just block the idiot. Life becomes much more pleasant.

      • Ram Kishore

        It was before pre season they had talk but it was actually during the transfer.. i do agree that no one who’s getting verbally abused would want to come..

  • Paul Patterson

    He just wants everyone to leave him alone to build his business empire and if it ruins Newcastle so be it.. He doesn’t care.

    “The people within the Sports Direct group, including House of Fraser, are and will continue to be my number one priority.” – Mike Ashley today.
    End of ..

    • Peter Graham

      Wonder how the Trolls will respond to that? Very quiet so far.

      • Big Hairy Man

        GoatRider/Monkfish/Fleckman have gone missing. He must be on his hols.

  • Peaky

    See Bishop is directly behind him on that photo 😡😡

    • Big Hairy Man

      He probably wrote Ashley’s script.

  • Leazes.

    No……. never reclusive he just likes to hide his intentions….he’s elusive!

    He was introduced to United fans by the Chronicle who called him a recluse, the press interviewed his neighbours who didn’t know anything about him, his home was behind electric gates. He was never reclusive the press just knew little about him…

    ……and didn’t bother to find out!

    When Chris Mort the Chairman was asked if he’d be taking up his role in a private box he replied that ‘Ashley was more at home amongst the fans’…..I presume he meant Chelsea fans where he and Llambias had tickets.

    Never Shy, hates formality of meetings and business protocol in general…. moves his SD board meetings from Shirebrook to a local pub where people are less inclined to be uptight, a place you can take your shoes off and puke.

    He’s elusive probably for a reason, and I guess its his business dealings, I thought it odd when he said he kept losing his mobile phones and keeps gathering them in a cardboard box…. I bet he has one for each contact, and has registered none of them!

    When he bought his property in Florida he held a party and picked up the tab for celebrity guests which came to half a million…. he wanted to court the powerful and famous….not reclusive.

    Why doesn’t he speak to United’s fans?

    Same reason Charnley hides….he doesn’t like them, he’s a dictator and doesn’t want to be held to account by anyone.

    An overblown narcissist, and a coward.

    • Peaky

      Nice one

    • Kenny

      that sums up the Rat to a T

    • Cockneytrev

      He’s been very clever in his dealings with , pundits, broadcasters, journalists etc , in fact anybody in the media/public eye to do with sport, they all back him, as they have all been in his company be it socially or hired in some capacity by his company..

      • Leazes.

        Oh boy yes…. and having just found out last week that he’s family friend of the Redknapps….dodgy Harry the taxamans chum not ….and Dennis Wise the tax dodger!

        Judge a man by the company he keeps!

        We were right first time it is the Co**ney Mafia…remote control!

    • JohnnyH

      Spot on
      Never a reclusive, just kept a low profile like criminals do
      He’s on the slippery slope now though
      They’ll all drop him like a stone now
      We’ll be shot of the scumbag soon

  • Superdooperhooper

    We’re always in the headlines for the wrong
    reasons – crisis club Newcastle United . Which certainly suits the London and Manchester based media. The last thing they want is anyone breaking into their cosy top six club. As for ashley well all publicity is good publicity

  • Leicester Mag

    He’s not a recluse he’s a recnut

  • Leicester Mag

    The latest news about House of Fraser just serve to illustrate the mark of the man. Funny how taking someone’s money and refusing to supply goods or return money is theft in the normal world

    • Kenny

      tha man is a Rat

      • Jezza

        Rats are far more noble creatures than Ashley.

        • Ron

          Rats are also vermin – they must come in different grades

  • Scott Robinson

    Is Monkseaton now a recluse or is it just a temporary vow of silence? Is his tonsure still hidden under a Sports Direct Beanie? Will he now admit he has got it all wrong over Super Mike Ashley? Self-flagellation with a big Dr Martin boot as evidence of penance?

    • Carverlier football

      If he really is the genuine enthusiastic NUFC fan Brian Standen says he is, one of the only explanations I can come up with for his arguments is that maybe he was optimistically and vigourously arguing against the “miserable pessimists” (and therefore in favour of Ashley) many years ago and stubbornly won’t admit defeat even now in the face of years of overwhelming evidence. Either that or he fancies him.

      • Leazes.

        ….or he could be Brian Standen’s alter-ego

        • Carverlier football

          Nah, surely nobody would create alter-egos on a football blog site, who’s ever heard of such a thing. I’m absolutely sure that every single alias on here is a distinct and seperate human being… Now if you’ll excuse me I have to reply to this email from a Nigerian prince, looks like an opportunity too good to miss!

          • TheFatController

            Mugpie once shared a lift with a Nigerian Prince. The Prince wanted to sell him a winning Nigerian lottery ticket but after 5 minutes admitted it was all a fraud and begged the police to arrest him.

          • Carverlier football

            If only everyone he’s shared a lift with was so candid and remorseful…

          • Ram Kishore

            Please tell me u helped the Nigerian prince.😂😂

          • drc74

            i was lucky, i got a massive bill from hmrc, however the nigerian princes payment covered it eith change leftover for that harvard degree and that pxnis enlarger

  • Scott Robinson

    I bet MA is singing ‘I do it my way’!

  • Kenny

    he still hasnt twigged on everyone hates the fatcunt