Mike Ashley bought Newcastle United so that he could promote his retail empire in the UK and around the world.
The Premier League TV deals giving his brands massive exposure.
However, for this to work, you need fans, not empty rows of seats in front of your adverts.
That is why he chose Newcastle United, rather than say Aston Villa or Sunderland.
However, even Newcastle supporters have their breaking point.
Mike Ashley saw a club where fifty thousand people turned up no matter what rubbish was on the pitch.
The cracks though are now definitely there.
I am fully supportive of any protests against the NUFC owner but I do think that eventually what will rid our club of him, will be when his lack of investment and stupidity in the choices he makes, will end up with such a poor product on the pitch, thousands and thousands will say enough is enough.
When Newcastle play Tottenham the match always quickly sells out, this season the ground wasn’t full.
When Newcastle play Chelsea, St James Park always sells out quickly, not this time – empty seats.
Our away support is unbelievably resilient, yet Cardiff didn’t sell out, nor did Forest, not even Manchester City.
This Saturday we play Arsenal, usually tickets don’t even reach general sale. For Saturday, the tickets have now been on general sale for three weeks and still aren’t sold out.
Maybe the stadium will just about sell out by Saturday for a very rare full house this season (unless something dramatic happens) but the writing is on the wall.
Spurs, Chelsea and Arsenal are all attractive opposition who have all sold their 3,200 away ticket allocations.
Yet Newcastle fans are no longer eager to fill St James Park for these matches, as I say above, we all have our own personal breaking points.
What happens when the likes of Watford and Bournemouth turn up with a minibus full of away fans, what kind of crowds do you think Mike Ashley will have then. Never mind if he gets us relegated for a third time…
I want to see as much pressure on Mike Ashley as possible but I do find it really depressing that even our hardcore away following are finding it ever more difficult to follow the team.
Crystal Palace is always a popular away trip and normally tickets snapped up straight away, it is 11 days away and tickets have been on general sale for a while, yet haven’t sold out as yet.
We desperately need our club back, Mike Ashley to leave and take his Sports Direct signs with him.
A full St James Park was a given at one time and evoked a sense of pride, now we don’t even have that thanks to you know who.