Despite having played Arsenal, Chelsea and Tottenham so far, Newcastle United are still to sell out a home game.
It would have been unheard of in past seasons, with all three of these fixtures usually quickly selling out.
However, the Mike Ashley effect has already struck even before the protests got started this season.
Season ticket sales heavily down and with such a depressing failure to invest in the squad, no wonder fans are already voting to stay away, never mind if we get to the point where Ashley forces Rafa Benitez out at last.
Attractive opposition and teams taking the full away allocations have so far hidden the problem to an extent but on Saturday it looks as though we are going to see a few more empty seats.
Leicester took a 3,000 away allocation and are reported to have sold most of them.
Whilst a quick check on the official Newcastle United ticket site shows the following areas (marked in green) where NUFC fans can still buy tickets.
As you can see, supporters still have a choice of stands/sections.
The ridiculous price rises in the summer have hardly helped either.
The NUFC ticket site is showing at least a thousand empty seats but I’m guessing the reality on Saturday may be a lot more when you look around St James Park.
The following three home matches are Brighton, Watford and Bournemouth in October/November, this is when we will see things getting very noticeable, less attractive opposition bringing minimal numbers of fans.
Looking ahead, unless Mike Ashley leaves – in which event tickets would suddenly be priceless, the first Newcastle home match where there will be any chance of selling out is Manchester United next year, Newcastle currently set to play them on New Year’s Day.
A source of pride was always the fact that at least we had a full St James Park but now Mike Ashley has even taken that away from us, the boycott has already begun in reality, with things set to get a whole lot worse unless something significant changes.