Newcastle United have announced a new corporate partner.

The link up is with Vitality, who become the ‘Official Wellness Partner’ of the club, whatever that is.

Difficult to take anything at face value whilst Mike Ashley is in charge of the club but I would hope that at least as a minimum, these type of deals are putting some extra money into the club AND diluting, even if only to a very limited extent, the free S***** D***** (and other Ashley brands) promotion via St James Park/NUFC.

Newcastle United Official Announcement:

Vitality has become the new Official Wellness Partner of Newcastle United Football Club.

The innovative insurance and investment company, which rewards its members for healthy lifestyle choices, will sponsor the first team.

The new partnership includes the use of player imagery and appearances, in-stadium branding at domestic fixtures at St. James’ Park, as well as a presence on the club’s digital platforms.

It also gives Vitality members and Newcastle United supporters access to a number of club-related benefits, such as the chance to win official merchandise and match tickets.

Commenting on the announcement, Neville Koopowitz, CEO of Vitality, said:

“We are delighted to begin this new partnership with Newcastle United, which further extends our commitment to helping people live healthier lives through the power of sport.

“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Newcastle United, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

Newcastle United’s head of commercial, Dale Aitchison, added: “It’s a pleasure to welcome Vitality as Newcastle United’s Official Wellness Partner.

“Vitality has a proven track record within the health insurance sector and it is a forward-thinking, innovative organisation.

“We are looking forward to working together on exciting new partnership campaigns that harness the collective power of our brands and inspire communities to lead a healthy life.”

  • mentalman

    Are we not having a sleeve sponsor this season?

    • Ron

      Fatman is cutting back, to make cheaper shirts he’s doing away with the sleeves.

      • Peaky

        😂😂 Aussie rules….

        • Ron

          You see – not an original thought in his head!

      • mentalman

        Next seasons strip will be a string vest

        • Ron

          Onslow the new no 9

        • Weyhhadaway

          And the grubby white headband. The players entering the field holding bottles of Buckfast.

  • Peaky

    Oh the irony….a company that encourages healthy living…..have they seen the fatcunt owner ?????

    • Leazes.

      Its nothing to do with healthy living….its ‘innovative’ insurance and investment….. Neville Stanley Koopowitz is the CEO. lets see how he links up!

      • Ron

        Well if anyone needed insurance…..

    • Geordiegiants

      Love it pesky.

  • Peaky

    The blatant cheek of it….right under everyone’s noses……dodgy ‘plants’ grown under the SJP sign….must be those strong lights…😳😳

    • Ron

      Must be to do with insurance on Healthy Living claims

  • drc74

    perfect, esp having a grotesque, fat, horrible 40 stone tub of lard as an owner and poster boy for nufc

  • Tweed Mag

    The Wonga of the insurance world.

  • Vodkamagpie

    Nothing will be good enough for certain fans, you make me sick

    • Tweed Mag

      Calm down, it is just a commercial.


    A new business partner to put money into the club following on from our illustrious dealings with Viagogo and Wonga. We seem to attract a certain type of partner atm, I wonder why…………

  • Wezza

    I highly doubt we will benefit us at all. The only person it will benefit is MA so he can take even more from the club.

    • Jezza

      Spot on.

  • John

    I was holding my breath waiting to hear that it was HOF and that they wouldn’t be paying for the privilege see as the club owe Mike Ashley so much money in loans.

  • Sickandtired

    Great. Hopefully we can get discounts on anti depressants and heartburn pills…

  • Mrkgw

    Whatever this shambles of a club do, we the supporters, will see not an ounce of benefit for as long as the regime remain. ASHLEY OUT!

  • Jimmy_toons

    Why don’t they tell us how much this ‘partnership’ is worth?